2013 Autumn And Winter Fabric Exhibition: R & D Design Is Closely Related To The Market.

< p > believe that every person who has been to China International a target= "_blank" href= "http://www.91se91.com/" > textile "/a" fabric and Accessories Expo will be impressed by E1 and E2 Hall of Shanghai New International Expo Center, because as a concentrated display area of formal fabrics, there are a large number of excellent domestic and foreign garment manufacturers, including the sophisticated technology of positive fabrics, which is the trend of the fashionable clothing in China and the whole world in autumn and winter.

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< p > is another year's exhibition season.

At the age of Intertextile a href= "http://www.91se91.com/news/index_c.asp" > autumn winter noodles accessories exhibition < /a > this fabric industry is coming, Kang Pingna, Dan Mao, Hua Fang, ambition, San Mao, Xin Fang, Ruyi, Nanshan, Xi Ying Ying, Shen Zhou......

Such a batch of familiar names will appear in people's vision.

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When the exhibition is coming, these top garment enterprises in China are also advancing on the road of building a comparative advantage in an all-round way. They are playing the exhibition song belonging to the enterprise with their strength. P

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< p > < strong > new product attack < /strong > < /p >

< p > < strong > R & D design is close to market < /strong > /p >

New exhibits will always be the magic weapon for exhibitors in the P exhibition.

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< p > > for Suzhou's ambition a href= "http://www.91se91.com/news/" > textile technology < /a > Limited by Share Ltd, this year's Intertextile autumn winter noodles accessories exhibition can be said to be a brand new journey. The ambition will step out of the previous circles of chemical fiber fabric products, and display the overall image of cotton, wool, linen, silk and other fabrics.

In addition, ambition will bring some of the latest material substitution products.

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< p > "the epidemic in poultry industry in the first half of this year caused the price of feathers to rise and fall like roller coaster, which is very unfavorable for the production of textile enterprises.

In order to reduce the production cost of domestic down garments and meet the needs of downstream customers, we have developed a substitute for feathers.

This substitute has been launched in the market. This year, we will take it to the exhibition in Shanghai and display it. We believe that this kind of substitute that won't be influenced by the outside world will be recognized by the market.

And in terms of design, we now have two men's and women's wear design studios, and have their own platform in design, which is also a guarantee of quality.

"Vice president of finished products department introduced this way.

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< p > also in this year's exhibition, there are Jiangsu Lukang Polytron Technologies Inc.

Its sales manager said in an interview that the categories of exhibits exhibited in Lukang this year are more abundant than in previous years.

"Formerly wool worsted fabrics, and this year's worsted, semi worsted and woolen fabrics will be displayed.

The reason why we do this is to constantly adjust production types under the relatively difficult market conditions to meet the ever-changing needs of customers.

At the same time, customer orders are becoming fashionable. Our exhibits are also more fashionable. You can even see knitted fabrics that can be applied to thin coats in our booth.

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< p > > as an old exhibitor who has participated in exhibitions for many years, Zhejiang's a href= "http://www.91se91.com/" > Matsui textile "/a" Limited has also made preparations for the exhibition.

The company's sales manager told reporters that this year's Matsui's special exhibits are regenerated cellulosic fiber products, which are independently developed by Matsui, from raw materials to the whole process. The whole process is eco-friendly, which is also a pride to her employees.

"I can tell my client with great interest that Matsui Ichino is making innovations in a purposeful way.

"She said.

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< p > < strong > expand channels < /strong > /p >

< p > < strong > create enterprise stereoscopic image < /strong > /p >

< p > to participate in exhibitions, try Internet marketing, introduce old customers and attract new customers. As a few important ways to expand the market and create brand, it has always been a few aspects of domestic "a href=" http://www.91se91.com/ "fabric enterprise" /a ".

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< p > Shandong Kangping Na Group Co., Ltd., from the chairman to the staff of every enterprise, is facing the challenge of every challenge.

"When our chairman has no spare time at the Shanghai accessories exhibition, he will complete the exhibition from the exhibition to the end of the exhibition.

We attach importance to every contact with customers, because this represents business opportunities.

Kangping now has twenty or thirty key customers, and has set up files for them, targeted at developing products for them, and also facilitated long-term cooperation between them.

"The design assistant of the Kangping market planning department introduces some details of the enterprise.

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The same wisdom as P, and the Zhejiang Xing Ying textile Limited by Share Ltd, which is different from most of the Fabric Companies in the country, has become the secret of market performance that can still make others envy in the fierce market competition.

The chief executive of Xi Ying Ying said that in fact, the secret is very simple. Almost one fabric, Italy's fabric business, sells for 30 euros and sells for 30 dollars. The delivery time is 3 months, and the joy is half a month.

At the domestic level, Xi Ying Ying is taking the high-end line and making differentiated fabric products.

Different markets, different strategies, for Xi Ying Ying, the market competitiveness is the way to do so.

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< p > matching with marketing, it is often the development of enterprise popularity and the construction of brand image.

For ambition, this is the way to go.

According to the deputy general manager of the finished product department, ambition has been in an important period of pformation and upgrading. As a marketing promotion year, this year is particularly important for ambition.

"We are not simply selling products. We should also vigorously promote the brand of ambition.

At this year's exhibition, careful people will find that the products of our four fabric brands, the goodwill family, the Yi Wei Xin, the "cool husband" and the "XINGMAX", will be exhibited. This is the process of integrating the market and integrating resources.

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< p > in the process of market channel construction, fabric enterprises often have various attempts.

Matsui's sales manager talked about a very real situation.

Four years ago, Matsui began to try to sell fabrics on the Internet platform, but as a platform that won't win the market at a low price, the online platform was not suitable for the middle and high-end line of Matsui, so Matsui also retired from the online sales mode and continued to focus on the creation of traditional marketing mode.

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< p > < strong > adhere to the exhibition < /strong > < /p >.

< p > < strong > expect to achieve win-win cooperation > /strong > /p >

< p > in the upcoming Intertextile autumn and winter noodles accessories exhibition in Shanghai, the E1 and E2 pavilion are large and small a href= "http://www.91se91.com/" > Formal Dress /a exhibitors. Many of them are old faces in many exhibitions.

For exhibitors, exhibitors are purposeful, but more words come out of their mouths.

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< p > "this is an annual event of the fabric industry. It is definitely not possible for us not to take part in the industry. It is necessary to derail the industry and the trend. Therefore, we are here again this year in Lukang. We have applied for 156 square meters of exhibition area in the E1 Pavilion, hoping to show the appearance and spirit of our company.

"The sales manager of Lukang said so.

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"P", "Xi Ying Ying", is a permanent guest of Shanghai's autumn and winter noodles accessories exhibition. Its chairman has also analyzed the unique advantages of this exhibition.

He said that the Shanghai fabric exhibition has three advantages: first, professional, exhibitors, professional enterprises, all kinds of fabrics with core technology and trend trend at the exhibition; two, large scale, large area, lots of exhibitors and bright spots; three, a benign interaction at home and abroad. In recent years, more and more foreign exhibitors and professional spectators, both sides are in this good circle, feeling very good and lively.

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"P >" before the Shanghai exhibition, there will be two professional exhibitions, which will be held in Moscow, Paris and Russia.

But in the end, our focus is on the latest exhibitions we have seen in the Shanghai exhibition.

"Ying Ying Ying, chairman of the board introduced.

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< p > but there are also exhibitors, expressing their inner regret.

When Matsui applied for the booth, he applied for more than 120 square meters, and the actual exhibition area was 117 flat.

"For those of us, of course, we hope to have a larger booth area, so that we can have more room for display.

At the same time, we also expect that the exhibition organizers can bring more and more professional spectators and enhance the possibility and level of cooperation between them. This is also a mode of achieving win-win results through exhibitions. I believe this is also the intention of the organizers to hold exhibitions.

Looking forward to the new harvest of this autumn's Shanghai exhibition.

"Matsui sales manager said.

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