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The "Nike" Of The Chinese Men's Basketball Team, The "Lining" Of The Spanish Men's Basketball Team.
In August 12th, the Chinese men's basketball team and Spain's men's basketball team staged an exciting competition. There are plenty of things to win, but another match on the pitch is equally brilliant. It has been found that Chinese men's basketball team is dressed in Nike sportswear, while Spanish players are dressed in handsome Lining clothing. The competition between Chinese sports brand and international sports brand is no smoke, but it is equally murderous. The hosts of China are wearing "Nike" robes, while the Spanish team is wearing the Chinese national brand "Lining". This intriguing detail may be helpful for Chinese people to integrate into the world with a more open mind. This sharp contrast may be an inspiration for breaking the narrow national sentiment of some people. Before that, China's "Lining" did not become a sponsor of the Chinese sports delegation, which has aroused controversy. Since 1992, Chinese athletes have been wearing "Lining" on the podium in the past four Olympic Games. But in 2008, at the Beijing Olympic Games at home, the world sporting goods giant Adidas from Germany will witness the glorious moment of Chinese athletes. According to our inertial thinking, the Chinese brand should first support the national brand. It is in this way of thinking that many enterprises continue to play national brand and patriotic brand in the product marketing, calling on the Chinese people to support the national brand. Perhaps it is for this reason that the "Lining" national brand has been following the Chinese sports for many years. But today's world is so open that the emphasis on protection and support is likely to make the national brand a flower in the greenhouse. It is a pity that Lining did not become a sponsor of Chinese sports delegation in Beijing Olympic Games, but this is not necessarily an opportunity for him to go to the world. Lining of the Chinese men's basketball team and the Spanish men's basketball team Lining may be able to illustrate this point. In fact, in addition to the Spanish men's basketball team, Lining also created a bright and brilliant "Lining international delegation of Beijing Olympic Games", including the Swedish Olympic team, Argentina basketball team, Sultan track and field team, Ethiopia Olympic champion and so on. They all wore Lining robes and appeared in the 2008 Olympic games. Similar to the "Nike" of the Chinese men's basketball team and the "Lining" situation of the Spanish men's basketball team, there are many foreign sports coaches in China, while many Chinese coaches teach foreign teams. In fact, these are manifestations of China's integration into the world with an open and inclusive mentality. Beijing Olympic Games has been emphasizing the same world concept, the symbol of the world's basket of the earth, the touching "I and you", all emphasize this idea. Whether Chinese athletes wear Nike or Spanish athletes wear Lining, whether Chinese coaches are whip overseas or foreign coaches are beating China, they should tell us that in an open inclusive world, narrow national sentiment and patriotism are not conducive to their own strength.
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2008/8/15 0:00:00
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