Maze Pattern Breaks More Than 200 Men'S Brands For The First Time

< p > Jiefang Road 251, the Hangzhou seat of Jie Bai shopping plaza in Hangzhou. In the eyes of many Hangzhou people, we have experienced different fashions here.

This is not only an address, but also one of the landmarks that witness Hangzhou's commercial development.

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< p > a large French window is full of exquisite beauty and unique layout. Many citizens have speculated: is it a window or an art exhibition hall? The reporter has recently learned that the 95th anniversary shop celebrating the hundred people will finally have a big move -- B block, which is the original A and B building. After more than one year's renovation and upgrading, it will start trial operation in September 27th and launch the big promotion activities on the 27-30 th.

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< p > the new version of the upgraded version designed by the Italy designer. The B block is officially in the hands of the new century and the new Wah Yuen. It creates a comprehensive Hangzhou shopping plaza with a unified image.

The mall used 7 floors and more than 200 men's flagship appeared. Someone joked that this is to earn men's money! < /p >

< p > this is not enough. At the same time, when selling goods, Xie Bai also walked the way of selling life. With the free WiFi of the whole site, WeChat brushed the two development, and regularly pushed your favorite category information quickly.

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< p > maze pattern broke for < /p > for the first time.

Before P, people always complain that they are confused by the labyrinth layout.

"The newly unveiled B block has broken the maze pattern for the first time through the overall planning and design."

The responsible person told us.

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< p > the Italy designer, who takes the lead in the design of the B block, will show the overall design of the B block, and you will find "two fusion points and two highlights".

The first is the integration of history and modernity.

The design takes the facade of two commercial buildings of A and B as a whole. The natural stone combines with the black gray metal frame, presenting a modern, fashionable, atmosphere and without losing the image of the historical elevation.

The two is the integration of architecture and natural landscape.

Whether it is material selection, window layout, lighting effect, or the design of the top metal net wall, and the conception of Roof garden, it takes into account the combination of the geographical location of the hundred and the surrounding natural environment to convey a beautiful artistic conception that is reflected in West Lake.

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< p > it is reported that the huge landing windows and entries are the two highlights of B's eye attracting.

As Ferri, a Italy designer who acts as B image designer, said, "compared with the strong attraction of the LED light box advertising to customers, we are more willing to display the interior art with glass windows."

Unlike traditional department stores, the windows of the B stand are obviously "high", and the two level of the display window is 10.8m (the bottom is 6m and the upper level is 4.8m).

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< p > more than 200 men's brands gather together < /p >.

In the past two years, both the mass consumption market and the luxury market, male consumers have begun to increase significantly, and consumption categories are also diversified. < p >

Taking men's clothing as an example, it ranks the top three in the past consumption ranking.

"The new upgraded and upgraded B block, with men's consumption as the main body, has a construction area of 34 thousand square meters and a business area of 22 thousand square meters."

Staff revealed.

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< p > around the high-end positioning of the B seat, with the support of the major shareholder Hangzhou business and tourism group, Xie Bai joined hands with Hangzhou Tower and concluded nearly 30 international brands.

On the day of trial operation in September 27th, there will be 202 brands of cabinets, including 90 new brands.

The men's clothing brand that occupies 3 floors has the largest readjustment. The upgrading brand "exchange rate" has reached 70%. Some popular brands of homogeneity management have been eliminated, and have entered LOTTUSSE, 7CAMICIE, DANIEL HECHTERLUBIAM1911, SIEG, LACOSTE, CKJ and other international famous brands, including clothing, leather goods, accessories and so on, and gradually become famous product agglomeration effect.

Following the entry of international brands into the 1F international famous street, 23 international first-line men's wear will be on the stage; 4F men's shoes and bags will be matched with men's wear; 5F digital products, small household appliances and kitchenware will all be presented in the form of "brand hall".

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< p > men's consumption habits have always been simple shopping and fast shopping, and the shopping environment tailored to urban business men has solved the entertainment expenses beyond busy work. "In the VIP VIP room and small business talks, customers can turn to a set of love clothes in the mall. If they like to socialize, they can go to a party at the 3000 Party's Roof garden".

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< p > selling goods and selling lifestyle > /p >

< p > in the face of the impact of the electricity supplier, the physical stores are all riveted to enhance the customer's consumption experience.

By selling the way of life, this seemingly abstract concept has already tasted the sweetness of many businesses.

"In the process of pformation and adjustment of the B block, the two key words of" experience "and" service "are always running through it.

The staff said.

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< p > aiming at the future commercial development trend of combining online and offline, the implementation of "intelligent shopping mall" project construction is put on the top agenda of understanding hundred times.

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< p > phase 1, the WIFI network is fully laid. That is to say, the whole shopping mall can search free WIFI signals and directly access the Internet.

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< p > second stage, embarked on the two development of WeChat to integrate hundreds of VIP customers and micro account customers resources to achieve the interaction between WeChat and WeChat customers.

"At that time, Jie Bai can carry out shopping guide shopping, integral inquiry, activity reward and other activities through WeChat platform to achieve personalized shopping guide, advertising push, auxiliary introduction and other functions, greatly improving customer adhesion."

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In the third phase of the P, Xie Bai will combine the functions of CRM customer management system, analyze customer preferences, consumer behavior and shopping habits through big data mining, carry out precision marketing and enhance customer experience.

"Maybe someday, when you first get into the hundred, you will have information and promotions that you are interested in sending to your mobile phone."

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< p > besides, the service carriers such as exclusive cash collection, merchandise packaging, appointment shopping guide, VIP studio, Zhou Mingjuan studio, home appliances service desk, family service network and so on will also be organically integrated.

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