Children's Wear Salesmen Must Keep Sales Passion And Create Higher Performance.

To deal with difficult customers, are shopping guides often caught off guard and smiling at others? At this time, how can we grasp the emotion and keep the salesperson's enthusiasm for sale? Xiaobian thinks that we can start from two aspects: first, ideological understanding; two, psychological preparation.

I. ideological understanding

The first step is to identify the specific categories of consumers. Because business super shopping guide is mainly through effective communication with consumers to achieve sales goals. According to consumer psychology, it can be divided into three categories and half people. The reality of consumer groups is defective, so there must be a half individual species. The three categories of people are specifically divided into:

1, tidal current. Willing to try new things or enjoy the recommendation of guide salesmen. This group accounts for about 20% of the total consumption group.

2, with the tidal flow pattern. Mainly refers to the advertisement or the guide's recommendation, can be reluctantly accepted. This group accounts for about 40% of the total consumption group.

3, stubborn type. Mainly refers to such customers purchase goals clear, dislike others to buy their own interference. Such people are generally highly ideological. These consumers account for about 30% of the total consumer group.

4, half class. Because consumers' purchase intention is not true, the purchase behavior is abnormal. These consumers account for about 10% of the consumer group.

Generally speaking, consumers who belong to the category of semi human beings are the most harmful to business super shopping guide. It is precisely because of this kind of human influence that the guide will produce psychological hints to the obstinate consumers who account for 30% of the consumer group, and will treat these customers as half class people, which will lead to the failure of the marketing process. Shopping guide passion Like pouring cold water.

Two. Psychological preparation

As a person Shopping Guide How to keep the passion of shopping guide, how the operator helps the shopping guide to comb emotions and keep the passion of shopping guide, the key is psychological preparation.

First, identify the only principle. As a business super guide, you should always treat the consumers you meet as the only consumers. We should try our best to balance our customers and guide our customers in body language or skilled oral language. Sales will be more handy under the accumulation of certain sales experience.

Secondly, spring psychology. Facing consumers' behavior is a motive force. As a business super shopping guide, we have to deal with all kinds of consumers all day. The key point lies in the improvement of psychological quality. It should be like a spring, turning injury into a motive force and always keeping passion. Many people do not realize how important psychological training is. This is a need for exercise.

Moreover, the mentality of being rejected is good. In the earlier view of the sole principle, when a customer refuses hard or is indifferent, the buyer often needs to consider rejection as the beginning of a new buying activity. In the process of sales promotion, the shopping guide should be able to have enough psychological hints, take every refusal as the beginning of success, and repeat it in the mind to "succeed" or "the next one will succeed".

According to this order, I believe it will help to guide shopping. As a guide, the key point is to know that the purpose of doing this is to better carry out sales work. After the purpose is clear, Children's wear Shopping guide can better adjust their mindset, so that they always maintain a sales passion.