Shaoxing Science And Technology Fashion Creative Week Launched

< p > "designers need to have the right concept, adhere to independent research and development, so that spinning City instead of textile manufacturing."

Song Yanyang, director of creative industry service center of China Textile City, said.

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< p > < strong > Hua Tong color spinning: let "spinning City" materials lead China to < /strong > /p >

< p > Huatong color spinning is an old textile enterprise in China Textile City. Since 2008, it has been developing into hemp materials in a purposeful way, and now it is leading the whole industry in the development of jilaram hemp garments. Now, the new material design and development of Huatong color spinning has been in the front of Shaoxing and even the whole country. Huang Jinbo, deputy manager of the fabric development department of Huatong Group, told the author that at present, jarmarius has passed the industry standard reply of cannabis spinning. In the future, the industry standard of hemp spinning will be implemented according to the standard of Huatong color spinning.

"In the development of hemp materials, we can not hesitate to say that Huatong color spinning is leading the whole country."

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The fashionable fashion week of Keqiao, P, has applied for a more than 70 square meter special booth to display a series of products, such as hemp fabrics, garments, yarns and so on, which are independently designed and developed.

"From raw materials, fabrics to ready-made clothes, the whole industry chain is covered. We can also say that the materials from the preceding stage, the intermediate products to the terminal products will be displayed at the exhibition so that more people can understand the products of cannabis."

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< p > at present, Huatong color spinning has established a complete set of hemp clothing industry chain through the establishment of Sun Jinliang academician workstation and the development of jilanliang clothing. So the perfect brand building is an unusual presence in Shaoxing's existing enterprises.

"This new mode has given us unprecedented attention. For example, our company's static exhibition area will always be concerned. Jim Liang is also regarded as a typical example of pformation, giving us support and help, but the key is to improve our internal strength."

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< p > Huang Jinbo said that with a whole industrial chain, Jim Mae Liang hemp a href= "http://www.91se91.com/news/index_c.asp" > dress > /a > realized the pformation from products to commodities, thereby having the ability of self pricing, and the viability.

At the same time, because of the lack of comparative products, Jim Marest has encountered some difficulties in the promotion process. "We have been doing research, identifying the location of hemp products in the market through customer needs, though the energy and time will be spent.

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< p > at present, the development of "jilanlis" product has been formally scaling up. The newly developed summer sports clothing is made of moisture fast drying acrylic fiber, the hemp fabric on the contrary, and summer hemp mat, which has the effect of automatic thermal insulation.

In October, according to Huang Jinbo, Ji mailings will have a larger series of product promotion, the main Chinese hemp fashion apparel, western trousers, small coat, small suit and so on, launched at the exhibition in Shanghai.

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< p > < strong > Sai neli: take "subversion" as her duty. < /strong > /p >

< p > "our business thinking is to subvert tradition", said Huang Liang, head of Sai neli fashion design studio.

As the winner of the "best creative agency of China Textile City" for two consecutive years, Sai Na Li has practiced her declaration of "not taking the unusual road" from a "birth".

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In 2010 P, Sai neli dress design studio started opening on the 5 floor of the F5 Creative Park in China Textile City. The core team of Sai neli realized that the textile industry in Shaoxing county has developed through 20 years, and more and more textile enterprises began to integrate with the international market. They urgently needed to create the image of the brand. Therefore, in view of the needs of the publicity of the fabric corporate image, they used the design of clothing to optimize the fabric product image, made it into a picture album, or displayed it on the Taobao net for customers to choose, and subverted the single conservative display mode of the original fabric product.

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< p >! --EndFragment-- > this new way of promotion has been widely sought after. The designers of clothing enterprises see the clothes after they have seen the samples, and find out the fabric suppliers, and the fabric merchants are constantly looking for them.

"This exhibition has now been widely recognized by textile enterprises, and the volume of business has doubled every year."

Huang Liang said.

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The fashion exhibition center, the graphic production photography center and the sample making center of garment design have designed 5000 garments in 2012, and have made relevant designs for the brands such as Eral and Bosideng. In 2013, Sai Na Li began to independently develop new technologies, so as to further enhance the authenticity and fineness of the fabric display on the Internet, so that businessmen could see the fabric characteristics at a glance. "The fabric network display, many people do not believe and dare to do with their original experience, but we are willing to do this. Once the effect can be seen, some people are willing to follow, so we once again take the initiative and subvert the traditional concepts and constraints, which is also the essence of a creative enterprise." at present, under the banner of Sai Na Li, there are < a href= "http://www.91se91.com/news/index_c.asp" > dress < /a > Design Center, P.

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< p > < strong > coloured painting workshop: a new mode of designer: < /strong > /p >

< p > "in the < a href=" http://www.91se91.com/news/index_c.asp > fashion creative week < /a >, we will organize a dynamic hand-painted fashion show.

I walked into the painted square, and Sheng Suying was tidying up the hand-painted clothes to be displayed on the hangers.

At the same time, on the side of the model's clothing show, Sheng Suying said she would also paint the model for the model at the creative week. "We want to make people understand hand-painted clothing through such a novel form."

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< p > hand-painted clothing is a brand new product created by Sheng Suying and her painted house in recent years. "In Keqiao, hand-painted clothing is a very new way. At least till now, only one of my family can do it. The production of hand-painted clothing requires very strict procedures, which is a test for designers' skills and patience."

The author understands that generally drawing a hand-painted dress takes a whole day. Every painting of a layer of paint needs to be dried before drawing a new one. However, the price of such clothing can be sold to about one thousand yuan, or even higher than three thousand or four thousand.

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< p > the development of new products and finding their own uniqueness is the criterion of Sheng Suying's design. At ordinary times, besides the hand-painted clothing, her main business of color citron is still the traditional flower type business. In recent years, with the rapid development of the creative design industry in Shaoxing county and its own design features, more and more foreign enterprises have come to buy flowers.

The original flower type sale is usually designed by the designer and sold to the purchaser at a fixed price. Whether the flower pattern sold can be popular in the market has nothing to do with the designer. Now, Sheng Suying plans a new cooperative mode, the designer's income is linked to the level of free sales of the flower pattern, so as to stimulate the creative enthusiasm of the designer.

"We are now trying to cooperate with an enterprise, which is not only a protection for designers' intellectual property rights, but also can inspire the enthusiasm of designers and gain profits for enterprises."

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