Haier Mall Takes Tmall To Open Up A New Era Of C2B Marketing

< p > "the development of electric business has promoted the pformation of traditional household electrical appliance enterprises.

E-commerce for a traditional enterprise is definitely not just on the surface of these sites, the advantages of the Internet, the way to use the Internet to brand, to meet the user's personality experience is the core, so to some extent, the C2B mode is the trend of the future.

When a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107105" > Haier < /a > Agel Ecommerce Ltd CEO Yang Ligeng told reporters that Haier mall was working with Tmall to launch a large-scale C2B advance sale in September.

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< p > the so-called C2B is the first consumer oriented mode of business in the United States.

The core of the model is to form a strong purchasing group through aggregating distributed but huge numbers of users, so as to change the weak position of users' one-by one offer in B2C mode, so that they can enjoy the benefits of buying single goods at the price of large wholesalers.

In March this year, Yi Xiaozi, a Tmall electronics giant, once said: "the characteristics of Internet two-way communication become what consumers need, what manufacturers make, and meet the individual needs of consumers through efficient supply chain."

"There can be no 1 billion personalization in China.

A group of individuals with the same personas can be aggregated through the network to meet the needs of scale production.

In fact, in addition to Haier's electricity providers, many manufacturers including Xiaomi, DELL and Nike have been testing the C2B mode.

In this sales mode, users can customize their own terminal products to meet their individual needs.

However, most of them are still in the exploratory stage.

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< p > < a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107108" > C2B < /a > as much as magic, can arouse the popularity of major brands and e-commerce platforms.

In fact, C2B is not a bad check and a public relations gimmick.

The benefits he brings to manufacturers and consumers is real.

First of all, it will bring precision manufacturing to enterprises.

Many home appliance manufacturers do not understand the real needs of consumers, will produce different styles of products, and ultimately sell hot and user enthusiasts may be just a product, and manufacturers have to invest a large amount of money on some of the products, which also generate enormous inventory pressure. At the end of the day, these costs will be equally spread to hot products, resulting in high commodity prices.

Through customized pre-sale, we can achieve targeted mass production in combination with the real needs of users, thus shortening the traditional manufacturing industry chain.

In addition, it can also remove the cost pressure caused by inventory and intermediate circulation, thereby reducing the price of products and really improving the performance price ratio of products.

Secondly, for consumers, the C2B sales mode has greatly improved the fit of goods and demands. Under the same quality conditions, the advantages of service and price are more obvious.

To some extent, the products purchased by consumers have personalized labels to satisfy different consumption needs.

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The situation of "P" and "multi win" has made C2B continue to be hot. As a result of data, in March 2012, Haier commander launched the first customized 39 inch color TV set in Tmall, selling 4299 models on a single day, creating Taobao's single model sales champion in the first quarter.

In September, the commanding officer launched the "good to see double custom pre order" activities on Haier mall and Juhuasuan platform. In only 10 minutes, the three personalized color TV sets sold by the millions of netizens voted over 3000 units. After 48 hours, the figure turned to 10 thousand, which is equivalent to the sales volume of the household appliances channel for one month. In March this year, the "Haier family" activities of eight categories of seventeen household appliances jointly organized by Tmall and Tmall jointly broke the one hundred million scale.

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"P >" the fact that Shanghai electric business has almost all the conditions to achieve C2B: Haier group's brand strength, complete product line, perfect information collection platform, leading design and manufacturing capabilities, flexible supply chain and strong logistics and distribution capabilities.

Therefore, we are also exploring and Haier to do more exploration and try on C2B.

< a href= "http://news.sjfzxm.com/ > > Tmall Electric City < /a > relevant personage told reporters.

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< p > it is understood that the activities in September were tentatively defined as "Smart Life". Tmall and Haier both launched a large area of user data research and participated in data mining together, including exploring ways to interact with consumers, and how to attract more consumers' attention.

During the event, Haier will launch a variety of customized products for pre-sale. Since September 5th, users can pay earnest money to customize product colors, product functions and materials.

"We will arrange customized production according to the choice of users, and Haier will provide the best user experience for users by sending synchronous services."

Haier electric Tmall head Sun Shengbo told reporters.

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