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Garment Industry Downturn, Electricity Supplier Into Zhejiang Enterprises "Cold Magic Artifact"

2013/10/4 9:24:00 25

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recently, the "a href=" http://news.sjfzxm.com/news/list.aspx, Classid=101112107105 "Graceland" /a "elegant brand", which is famous for women's clothing brand in Zhejiang, has been opened in Jiaxing, Zhejiang and other places, attracting many consumers around.

the store takes the mix and match mode, and sells 41 high-end clothing brand products such as Versace and paul&joe, and more than 10 high-quality European furniture and home brands in the area of more than 1600 square meters, and free brand Ying Ying.

Less than 4 months after the sale of the internationally renowned "big names" on the same platform, the sales performance of the product has not declined, but it is on the rise, P said.

Less than P > 500, the clothing industry has all lost "/p".

> a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107107" > YOUNGOR < /a > this year's semi annual report shows that in the first half of the year, YOUNGOR's brand clothing business achieved 2 billion 149 million 287 thousand and 900 yuan of business revenue, an increase of 3.97% over the same period last year, but the net profit of YOUNGOR's net profit decreased by 37.75% compared to the same period last year, which was 327 million 585 thousand and 600 yuan.

this year, the threshold of China's top 500 has increased to 7 billion 250 million yuan. Judging from the ranking of the recent three years, Li Ningyi has dropped from 297th to 381st, and this year it fell directly out of China's 500 strong list.

according to Lining's first half performance report in 2013, the group's revenue was 2 billion 906 million yuan, while the same period decreased by 24.6%.

As of June 30th, it had lost 184 million yuan.

with the decline of performance, the "closing tide" is in sync.

According to public information, in the first half of this year, Li Ningjing closed 410 stores, the most famous sports brand of the same kind.

"P" from the Zhejiang Provincial Committee of the Committee on information, in 2008, more than 5 million of the size of the garment textile enterprises in Zhejiang had reached more than 3400, which was second in the country.

However, as of 2013, nearly 20 million clothing and textile enterprises of over $2000 in Zhejiang were ranked the third in the country.

From 2008 to 2010, the clothing industry in the province grew at a speed of nearly 10% to 20%, slower than in previous years.

Wang Zhuo, Secretary General of the China clothing association, said in an interview with the media that the domestic garment industry should adapt to the development trend of the pition from high speed growth to low speed growth in the past.

< a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107108 >" after the financial age < /a > storm surge

Han Licheng, Secretary General of Zhejiang garment and textile industry association, admitted that the whole garment industry is showing a downward trend, which is mainly affected by the global economic downturn.

Zhou Daliang, a public relations manager of clothing brand in Hangzhou, said that the main reason for the decline of Zhejiang's clothing industry in recent years is that the aftermath of the financial crisis in 2008 has not disappeared. Although GDP is still on the rise, some people's livelihood is declining.

he said that the clothing industry mainly depends on the consumption level of the whole national economy. When the overall consumption scale falls, the industry will naturally be affected by its consumption as part of its consumption.

in addition, the soaring cost of clothing has led to the rising cost of clothing raw materials, labor and store rental, which has been attributed to the main cause of the current predicament.

In 2012, an unexpected warm winter also made the garment industry suffering from declining performance worse.

for the clothing industry sales, the "golden period" is mainly in the two quarter of late autumn and early spring.

"The lunar new year in 2012 is much earlier than before. Many winter clothes are not sold, and the stock of enterprises has been overloaded for a while."

At the same time, Kaho, associate professor of clothing College of Zhejiang Sci-Tech University, believes that many listed clothing enterprises have gone through too many "detours", because "one heart and two uses" and "not doing business" have led to the development of the main industry while not involved in other industries.

YOUNGOR has been questioned.

Its secretaries Liu Xinyu said in an interview with the media that in addition to the main garment industry, real estate is another main business of YOUNGOR.

but Han Licheng told reporters, "YOUNGOR is now extending its industrial chain in the field of its own familiarity with clothing.

Before last year, it was growing at a profit rate of 20% per year.

More, he believes that the impact of the environment.

but he acknowledges that there are a lot of enterprises that do not work properly. The most typical one is the Chuang Ji group, which has been involved in shipbuilding industry for a long time, resulting in improper operation of funds and ultimately causing business operations to get into trouble.

Han Li Cheng said, "although diversified development is conducive to the production of enterprises, the energy invested in the clothing industry should also be guaranteed."

fast selling clothing brand is foreign brand "Besieged City" .

reporter found that with the rise of consumer economic conditions, the demand for clothing brand is also improving, and the fast selling brand is facing more severe market squeeze than the high-end brand.

This makes Lining, YISHION, JEANSWEST and other people familiar with sports and leisure brands dim.

in fact, Zhejiang's two fast selling brands, Metersbonwe and Semir, are also experiencing a tough battle against the market, while the "enemy" is the "fighter" in the global fast selling brand, the Spanish brand Zara and the Swedish brand h&m.