Otaku Entrepreneurship: From Underwear To Bottompants To Annual Turnover Of 20 Million

< p > is another year's opening season, and Ning Pei ran, a research student of pattern recognition specialty at the school of life information and instrument engineering, Hangzhou Dianzi University, is already a shopkeeper with an annual turnover of over 20 million "a href=" http://news.sjfzxm.com/news/list.aspx "Classid=101112107105" > Tmall outdoor products shop "/a".

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< p > 2 and a half years, the 4 venture, the 25 year old Pisces big boy has created incredible Taobao marketing achievements again and again.

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< p > yesterday, the reporter came to Ning Pei ran, a company near Hangzhou Electronics Branch of Xiasha, trying to break down his way of success.

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< p > summer job for a month, let the game otaku aim at < a href= "http://news.sjfzxm.com/" > entrepreneurship < /a > /p >

Before P went to grad school, Ning Pei ran never thought that his life would be related to entrepreneurship.

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< p > yesterday afternoon, when I saw him, the chubby 25 year old boy talked about two years of entrepreneurial experience. His tone was determined and full of wonder.

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< p > "nest played in the dormitory for 3 years, and went to graduate school in four months."

Looking back at university life, Ning Pei ran with "lost" to describe.

Even the postgraduate entrance exam was due to the pressure exerted by my father.

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In the summer of P, waiting for graduate school, Ning Pei ran at a loss.

"I have two generations of friends around me, making money is easy, and I work hard to finish reading, but find a monthly salary of six thousand or seven thousand of the salary, when can I buy a house in Hangzhou?" < /p >

< p > it is just that in Yiwu's high school classmate Xiao Fu's home, there is a shortage of staff, and Ning Pei ran past helpers.

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< p > this is Ning Pei Ran's first contact with all kinds of businessmen.

"I thought it was easy to do business, but it was not easy to really get started."

Ning Pei ran said that although he was more difficult than he imagined, he understood what he wanted.

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In the early days of P, in early 2011, after finishing the first semester of research, Ning ran ran off school with nearly 200 thousand yuan borrowed from his parents and went to Yiwu to start a business with his girlfriend.

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< p > striving for free advertising, guarding "shop 2" /p every day.

Less than P, under the matchmaking of Xiao Fu, Ning Pei ran found a cheap source of underwear. A 10 square meter peasant house became the starting point of his entrepreneurial dream.

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< p > "one bed, two computers, the rest are containers."

Purchase, delivery, customer service and promotion are all mine.

Ning Pei ran said that every time he would borrow a tricycle from the boss of the downstairs store to go to a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107106" > Yiwu international trade > /a > City purchase.

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< p > for the first month, Ning Pei Ran's Taobao store business can be described in a bleak way.

"Almost a week before a business.

Later, it was better, but there were only two or three orders a day.

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At the time of "P", Taobao's home page "free killing power" is still in the hands of Taobao's "shopkeepers", which means that it can save a lot of advertising fees and click on shops.

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< p > how to attract "shop assistant", Ningpo Ran's shop is not competitive at all.

Ning Pei ran said that in the first few weeks he went back and forth between Hangzhou and Yiwu, or simply stayed in the school dormitory.

"I almost kept my office outside the shop every day, so that they could see me from work to work, but they could not challenge the bottom line of other people's patience."

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< p > Ning Pei ran again and again at home.

"I guess he will reject me for whatever reason, and then think about the best answer and countermeasure."

Ning peiran said, at last, the shop assistant couldn't help Ning Pei Ran's hard work. After a week, he got his first free advertisement.

Since then, Ning Pei Ran has used the same method to get free advertising in many departments of Taobao, and he has changed from a headache customer to a friend.

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< p > May 2011, in order to better communicate with Taobao, Ning Pei ran the Taobao store to Hangzhou. The strategy of free advertising and various activities made his underwear store gradually fire up.

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< p > but it didn't last long. In October of that year, Ning Pei Ran's shop was seized by Taobao for selling three products.

"I registered my brand, but I was too lazy to buy it from others and sell it on OEM."

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< p > Ning Pei ran summed up the reasons for his failure in his first venture with "too eager for quick success and instant benefit".

"When I am not clear about the industry, I am mistaken for rushing into it as long as there is a supply of goods.

When business is good, I don't know how to manage profits. I spend money on collecting models, sports shoes and playing sports utility vehicles.

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< p > the cost of entrepreneurship failure is very heavy. Ning Pei ran not only lost nearly 200 thousand yuan to his parents, but also had more than 10 foreign debts.

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< p > no experience written by him, to win him a new opportunity to start a business. < /p >

< p > the failure of Taobao underwear shop did not let Ning Pei ran lose his temper.

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< p > from the end of 2011 to the end of 2012, he first developed the e-commerce market for his friend's down garment company, sold $3 million goods on the same day in November 11, 2011, and then made a million monthly performance in a company selling underwear in Dongyang.

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< p > but because of conflicting ideas and personal reasons, his two cooperation did not last long and ended in failure.

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< p > three successive unsuccessful start-ups have made Ning Piran get nothing but 10 yuan of accumulated goods, nearly 200 thousand yuan debt and a BMW 325 car.

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Less than P, he has returned to school in early 2012 and has been writing a post to a famous e-commerce website in China.

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To P's surprise, it was this unintentional post that brought new opportunities to his Taobao venture.

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"P", "a few days after the post was sent, I received several headphones, and I would like to introduce all kinds of companies that need to find someone to open up the e-commerce market."

Ning Pei ran did not tell the headhunter that his economic situation had been very embarrassed at this time.

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< p > last November, the head of an outdoor goods company in Shandong came to Hangzhou to see Ning Pei ran about cooperation.

"At that time, I had several credit card balances of 0, overdrawn the last 200 yuan, and added some oil to the car.

After receiving the people at the airport, take him to the drinks shop in Xiasha to talk about things.

Ning Pei ran said that because he had no chips, he only persuaded the responsible person by signing a military order.

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< p > "they originally had e-commerce shops in Hangzhou.

I signed an agreement with him. My sales volume in the first year is definitely double that of the previous stores, that is, 400 thousand.

Otherwise, I won't be able to get anything.

Until a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107108" > signed agreement < /a >, because the bag is shy, Ning is not able to go to Shandong to see the goods on the ground.

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"P," Ning Pei ran said, "this is a self assurance".

"Although this brand is not famous in outdoor products, it belongs to the blue ocean industry.

Moreover, the analysis of Taobao's market will find that Taobao is able to sell products, regardless of brand names, as long as you have operational and promotional skills.

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