Before June, Wenzhou'S Footwear Exports Were Reduced, And Wenzhou Was Losing Its Advantage Of Shoes.

In view of the recent "Wenzhou is losing the advantage of shoes capital", the vice chairman of China Light Industry Federation, vice chairman of China Leather Association and President of Wenzhou Footwear Association Zheng Xiukang do not agree.

He said: "the advantage of China's shoe capital has been very prominent in the past few years, and I believe it will be more prominent in the next few years."

When Wu Jinglian evaluated China's economy, he had a very vivid saying: This is the worst and the best.

Zheng Xiukang thinks this sentence applies equally to Wenzhou shoe industry and even China shoe industry.

From the perspective of industrial pfer and industrial upgrading, people should think about what to move out and what is left behind.

Do not think that the relocation of enterprises must be a bad thing.

It is an objective rule of economic development to pfer a part of low value-added industries and production capacity to lower cost areas, and no one can stop them.

In recent years, China's shoe industry has encountered various new pressures, such as anti-dumping, rising costs and exchange rate changes, which are also some difficulties that the industry and industry will inevitably encounter in the development process.

However, unlike the Pearl River Delta footwear industry, which is generally OEM oriented and extroverted dependent, most of Wenzhou's shoe enterprises have their own brands and their own networks. Therefore, in the face of these pressures, there is more room for adjustment.

Xie Rongfang, Secretary General of Wenzhou footwear industry association, said in an interview recently that the total value of footwear exports in Wenzhou from 1 to June this year amounted to US $1 billion 236 million, up 14.14% from the same period last year, of which 278 million 560 thousand US dollars were exported in June, an increase of 24.68% over the same period last year, and the trend of price reduction has increased. This shows the strong competitive power of Wenzhou's export footwear in the predicament.

At present, the pressure on footwear industry is inevitable, and it is not simply a bad thing.

Powerful enterprises should have the responsibility to pform pressure into motivation, and speed up pformation and upgrading step by step through independent innovation and independent brand creation, so as to continuously increase core competitiveness so as to keep a firm foothold in the market.

As the elder statesman of Wenzhou footwear industry, Zheng Xiukang, President of the Wenzhou Footwear Association, has confidence in the future of shoes city: "shoes industry is still a sunrise industry".

In the past, the brilliance of China's shoe capital is obvious to all.

Even in recent years, the footwear industry in China has undergone significant changes, and the footwear industry in Wenzhou has maintained a good momentum of development.

In recent years, the proportion of leather shoes exports in Wenzhou has increased steadily throughout the whole Chinese footwear industry, accounting for 33% of the total export volume of the country, ranking the first in Guangdong.

The average unit price and total export volume of Wenzhou leather shoes showed a steady upward trend.

The number of famous brands, famous brands of Chinese leather shoes, genuine leather shoes kings, national exemption and national quality awards of Wenzhou shoe enterprises has been increasing. The R & D capability, management level and brand connotation of enterprises have also made considerable progress.

Of course, there are also some small scale, non-standard management and poor competitiveness of enterprises, this is a normal survival of the fittest, conducive to the long-term development of the industry.

The number of small and medium-sized shoe enterprises in Wenzhou once reached 6000, but in 2007 only more than 2600, while the upper scale enterprises reached nearly 800.

This is the inevitable process of optimizing and adjusting the industry itself.

Therefore, under the condition of more and more standardized market economy, it has gone through a storm. The strength of "China Shoes Capital" is not weakened, but enhanced.

Zheng Xiukang also appealed to further enhance the advantages of China's shoe capital. First of all, it is necessary to fully rely on the existing industrial base and cluster advantages of the Chinese shoes capital, and the government should coordinate, organize and promote them so as to set up the strategic goal of "China Shoes Capital" in the world.

At the same time, through the exhibition at home and abroad, media publicity and other ways, we can unify the words "China Shoes Capital" for excellent enterprises, but we should set a certain threshold for this treatment. For example, we must acquire well-known trademarks, Chinese famous brands, national inspection free, genuine leather shoes, and so on, so as to ensure the gold content of "China Shoes Capital".

In addition, he also suggested that Wenzhou shoe enterprises should unremittingly practise their internal strength in R & D, market, management, brand and other aspects, seek progress in innovation and seek the lead in progress.

Kangnai has been making strategic adjustments recently. The next stage of the company's goal is to continue to expand and strengthen the main business, strengthen technology research and development and product design, and constantly expand market terminals.

This is Zheng Xiukang's expectation of the new Kangnai in the future, and also the future of China's footwear industry.