Electricity Supplier Return Rate Comparison: The Highest Clothing Category

　　 Clothing return rate is high

Compared with the return rates of various industries in Tmall, the reporter found that the return rate of clothing products was the highest. Among them, sports products, such as sports shoes, sportswear and so on, the average return rate of 30 days is 15.07%, which is 12 percentage points higher than that of home textiles / home 2.57%. The return rate of ordinary clothes, shoes and bags is as high as 7.48%.

although Tmall The business page has been modified. Compared with last year, users can no longer see the evaluation refund rate, complaint rate and other information directly (on the page), but the impact of return rate on consumers and businesses still exists.

At the beginning of September, China's listed company Summit (shoe and clothing industry branch) Yu Wei, general manager of Heaven Cat clothing city, also admitted to the consumer reports that the high return rate of clothing was high.

As for consumers who complain more about online shopping appliances, only 4.36% of the return rate in the Tmall industry.

In this regard, Lu Zhenwang, an electricity supplier observer, believes that the rate of return is related to the degree of standardization of commodities.

"Clothing" Return rate The world is very high. However, the standardization of 3C products is very high. For example, where a mobile phone is bought, it is the same. Users may have experienced it through other channels, so they do not have to try like clothes. As for electrical quality problems, consumers should look for manufacturers, electricity suppliers are just sales platforms. He said.

However, consumers are not buying it.

　　 3C implicit recall threshold

3C products are one of the commodity categories that are often subject to complaints.

Purchasing mobile phones, household appliances, etc. can only be checked after opening the box, and the products need to be returned. Even if the size is wrong or repeat the consumer, 3C products are difficult to replace. Many consumers and electric providers have opened a long way to go back and forth.

3C category not only has higher unit price, but also occupies a higher proportion in the overall market transaction scale. According to the B2C market sales of the second quarter of 2013 released by the think-tank think tank, 3C products (including appliances, mobile phones, computers, household appliances) products are over 50 billion yuan, accounting for 1/3 of total online shopping volume.

"Although there is no statistical data for this time, there are many problems in user feedback home appliances." Yao Jianfang, assistant analyst at the China Electronic Commerce Research Center, told consumer reporters.

" Clothing category Commodity return rate is relatively high, because even if tried, but does not affect the two sale, it can be easily returned. However, we need to check the quality problems before switching back. There are many disputes about the quality problem.

High return rate also means a high success rate of return, but online shopping 3C products return there is a hidden threshold.

The reporter consulted Tmall, Jingdong, Suning, Amazon, Dangdang, Yi Xun, No. 1 store's return policy. It found that except Amazon, all electric providers provide after-sales service within 7 days from receipt of goods, and 15 days of replacement and repair.

However, there are a series of requirements for the return of 3C category merchandise, including the two sales that can not be affected. At the same time, we will not return the quality except for quality problems.

By contrast, Amazon's return period is 30 days. Only Amazon has indicated that the mobile phone can check with the delivery crew together with the goods in the exchange return Ordinance, and the general electric can open the box with the logistics to check the appearance and spare parts of the merchandise. If there are any problems at this stage, it can be rejected on the spot.

Yao Jianfang believes that the home appliance replacement process can be refined again, and Amazon's regulations have at least reduced the rights and time of many consumers.

Under the frequent background of frequent price war, she believes that after sale service is the root of the good or bad electricity supplier. "Imagine that users will not be able to shop again after shopping, but they will not be able to shop again unless there is a very big price attraction," she said.

"The new consumer protection law stipulates the categories of goods returned, hoping to refine the process of returning home appliances." Yao pointed out.