Starting From Scratch And Creating A New Show For Women In The Clothing Industry

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< p style= "TEXT-ALIGN: left" > unnamed "a href=" http://www.91se91.com/ "target=" _blank "designer" /a "to own brand of" a "," a "," clothing ".

< p > "naturally born, aloof and accomplished" is what I said when I interviewed An Liping.

This sentence also tells her experience in her growing journey, her way of dealing with affairs and dealing with problems.

In line with this belief, she has completed the pioneering process from a a href= "http://www.91se91.com/" target= "_blank" leather designer to a garment company.

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< p > An Liping walked from school to society and became an obscure designer in a leather factory, holding a fixed salary and doing fixed things. He always felt that life did not fluctuate very much, and this was not what she had pursued. So he gave up his original comfortable life and took the dream and the only 20 thousand yuan deposit. In this clothing city, Guangzhou, she began her hard road for her dream.

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Target= "_blank" > dress < /a >, but the road of entrepreneurship is not as easy as imagined. As a woman, the difficulties encountered are even more numerous. When the only 20 thousand yuan to disappear, An Liping thought of giving up, even the wages of workers could not be sent out, and how to support their dreams. However, when I think about the life before, I always feel unwilling to give up my dreams. When I dream of losing heart, I am glad that the company has received a foreign order, a about one hundred thousand order, so that the company and dream can come back to life. This is also the first barrel of gold that An Liping obtained after her pioneering work. < p > 2007, An Liping created his own factory, Guangzhou Ruili Fang < a href= "http://www.91se91.com/".

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< p > < strong > bottle top, seek breakthroughs < /strong > /p >

In 2011, An Liping renamed the company as Guangzhou Xuan Yi Garments Co., Ltd., and began to make a pition to P, such as entity, company and shopping mall.

With the growth of the company, An Liping thought that it would not be necessary to keep the traditional mode of operation, both in terms of system and strategy, in order to better adapt to the whole market environment.

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An Liping, like other business owners, receives a lot of phone calls about sales and marketing every day. In the same way of repeating such phone calls every day, An Liping accidentally learns the platform of e-commerce, which is definitely the way of P's breakthrough.

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In 2012, An Liping began to work with Huicong and became a member of Huicong's trading. He followed Huicong's staff's guidance, step by step, took care of the shop, released new pictures, made free advertising, organized online and offline purchasing meetings, a series of services, strong buyer resources, gave the company a little fame, and the order came all the way, which opened up another successful road for the company. P

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< p > the advantage of e-commerce is that the profit margins of manufacturers will be relatively higher than traditional ones, which can well control the demand of the market and enhance the operation speed of the whole market and the optimization and upgrading of the supply chain system.

An Liping told Xiaobian about her understanding of e-commerce.

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< p > < strong > inheriting traditional culture and highlighting the style of linen women's wear. < /strong > < /p >

< p > as a new show of the linen women's dress in the clothing industry, why did she dare to bet on the high-end market when she started? An Liping said that she valued not only the lucrative profits of the high-end customers, but also to show her own design ideas so as to carry forward the broad and profound traditional culture of her motherland. This is also a new road she has been developing in the fashion design industry over the years.

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< p > for the future development direction of the brand, An Liping said: "the biggest idea of her building this brand is to integrate traditional Chinese culture into fashion design, and use carefully designed products to inherit the traditional culture of our country and express the essence of traditional culture."

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< p > An Liping has his own unique views on Chinese traditional culture.

She said that Chinese traditional culture has rich connotation, which affects different fields. The whole ideological system is based on the theory of "harmony between man and nature", and the atmosphere created reflects the harmony between man and nature.

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< p > while An Liping designs linen clothing, he will learn and absorb the broad and profound traditional culture, recognize and reuse the traditional material, dig deeper the essence of Chinese traditional culture, and integrate the essence into the design of linen garments.

At the same time, we should absorb the achievements of modern civilization on the basis of traditional culture, especially some new concepts of western fashion design, and integrate modern Chinese fashion culture into Chinese traditional culture, so as to form the development trend of Chinese characteristic clothing industry.

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< p > China's traditional culture is rich in nutrients, which is an inexhaustible treasure for fashion designers.

The ideas and achievements of Chinese traditional culture and the artistic beauty and formal beauty contained in literature and art can lay a firm foundation for costume design.

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< p > < strong > highlight fashion, personality, refreshing, natural brand concept < /strong > /p >

< p > all products of the company are independently developed and designed.

Its production, processing, wholesale, agent, retail are all one-stop cotton, linen and linen women's wear mode of operation.

The company's main product lines include cotton linen dress, linen dress, cotton linen jacket, linen coat, cotton and linen trousers, flax casual pants.

Products sell well in the domestic market.

Today, the company owns three independent clothing brands, "wa dlani", "Ruili Fang" and "Yi Ming fragrance".

The company is committed to the career of high-end cotton and linen women's clothing for business focus, whether from the design of color elements or styles of design concepts are highlighting the "fashion, personality, refreshing, natural" brand concept and life concept.

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< p > An Liping claims that her clothing brand aims at the artistic family of linen women's clothing. She uses her fresh, natural and fashionable design to disseminate women's temperament and self-confidence.

To meet the personalized needs of 25-45 year old tall, intelligent, intelligent and charming urban women.

Each < a href= "http://www.91se91.com/" target= "_blank" > clothes < /a > carries the distinctive creativity of An Liping as a designer, a woman of the age, the style of keeping pace with the times, the magic power of self strengthening and independence.

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