In The First Half Of This Year, 28 Million 890 Thousand New E-Commerce Users Will Become The New Economic Growth Point.

　　 New online shopping users in the first half of this year 28 million 890 thousand

according to Electronic Commerce Li Jinqi, director of information technology department, said that in the first half of this year, 28 million 890 thousand new online shopping users were in China, with a total number of 271 million. Li Jinqi believes that in recent years, with the popularization and application of the Internet and e-commerce, online retailing is showing a trend of rapid growth, which mainly has the following characteristics: first, the expansion of online shopping groups and the scale of online retailing. In 2012, China's online retail sales amounted to 1 trillion and 310 billion yuan, up 67.5% from the same period last year, equivalent to 6.3% of the total retail sales of consumer goods. According to data released by CNNIC, the number of new online shoppers in China has reached 28 million 890 thousand in the first half of this year, and the total number has reached 271 million. At the same time, enterprises pay more attention to online business, and the application of e-commerce is more popular. By the end of 2012, the proportion of enterprises purchasing or selling online had reached 32%. 62 of China's top 100 chain enterprises have launched online retailing, with more than 70 online shops.

In addition, Internet Retailing commodity The market structure is more and more optimized. Online retail products cover almost all products of social retail. The most popular products on the Internet are clothing shoes and hats, general merchandise and digital appliances. From the point of view of sales mode, B2C has more and more obvious advantages in product quality and service guarantee, and its proportion in online retailing has been further improved. According to statistics from research institutions, B2C transactions accounted for 29.7% of total retail sales in 2012, up 4.4 percentage points from 2011. Enterprise sellers are gradually becoming the mainstream of online retailing.

Yao Jian believes that the development direction of e-commerce in China is the integration of the real economy and the network economy. Online and offline integration, online marketing, offline transactions or offline experience, online purchase mode accelerated formation.

Second, technology, demand and investment drive the rapid development of e-commerce. Driven by a new round of information technology revolution, such as cloud computing, Internet of things and mobile communications, e-commerce will continue to innovate its application mode, and emerging modes such as mobile Internet, network community and LBS (location based services) will continue to emerge. At the same time, Yao Jian said that the application of e-commerce to the new breadth and depth of development. The supply chain and business synergy level of large enterprises are constantly improving, and SMEs are actively integrated into the e-commerce purchase and sale system of leading enterprises. E-commerce will integrate logistics supply chain and effectively bind logistics channels, commercial channels and information channels. In addition, marketing will be developed in the direction of precision. Through the consumption of every customer on the Internet, consumers will be able to judge the real needs of consumers and accurately recommend the commodities they need.

Yao insisted that although China's e-commerce development started relatively late, compared with developed countries, there is still a big gap, but with the joint efforts of the government, enterprises and consumers, China's e-commerce will be further developed in a more standardized environment.

　 Cross border e-commerce is promising

It is noteworthy that Yao Jian said at the press conference that cross-border e-commerce will become a new choice for Chinese enterprises to seek overseas business opportunities. Cross border e-commerce will further play the advantage of China made products and accelerate the transformation from "made in China" to "China marketing" and "China creation".

Recently, the general office of the State Council transmitted the opinions of the Ministry of Commerce and other departments on the implementation of policies related to the retail export of cross border e-commerce. In view of the problems of complex inspection, difficulties in customs clearance and no tax concessions in the development of cross-border e-commerce, a series of solutions and support policies were put forward, which will play a positive role in promoting the development of cross-border e-commerce. Recently, the development momentum of cross-border e-commerce in China is very strong. Last year, China's cross-border online transactions reached 15 billion US dollars, maintaining a relatively high growth rate. A new study shows that demand for Chinese goods online will reach 67 billion 900 million yuan in the US, UK, Germany, Australia and the five cross border e-commerce target market.

In fact, cross-border Electronic Commerce The strong momentum of development is related to its positioning and market demand. Compared with traditional foreign trade, cross-border e-commerce has the advantages of massive commodity information database, personalized advertising push, word of mouth gathering, consumer demand, simple and diverse payment methods and so on, and is facing the global market potential. For customers, based on the development of electronic information technology and economic globalization, people sitting at home and choosing their favorite products with little mouse can easily bring them from abroad to their homes through cross-border e-commerce platform. Their convenience and wide application make people have great confidence in the future of cross-border e-commerce. For enterprises, the cost advantage of China's foreign trade is disappearing, and enterprises can get new vitality and profit space from the online supply chain through the innovation mode of the Internet. In this sense, cross border e-commerce can not only become an important driving force for China's foreign trade innovation, but also an effective way for enterprises to expand overseas marketing channels, enhance the competitiveness of Chinese brands, and realize the transformation and upgrading of China's foreign trade.

However, compared with the traditional mode of foreign trade, cross-border e-commerce has great differences with traditional trade modes in terms of transaction mode, cargo transportation, payment and settlement, and still faces many bottlenecks in development. At present and in the coming period, efforts should be made to strengthen the cooperation mechanism between departments, to maintain the consistency and continuity of policies, regulations and standards related to e-commerce, especially to develop the comprehensive service industry of cross border electricity providers, and to develop the cross border e-commerce integrated services covering the whole process of trade, information flow, logistics and capital flow on the basis of information services, thus effectively promoting the development of cross-border e-commerce.

Li Jinqi, director of the Department of e-commerce and information technology of the Ministry of Commerce, said at the press conference that the Ministry of Commerce will improve the laws and regulations of e-commerce, study the establishment of the overall regulatory framework of e-commerce, actively promote relevant departments to amend relevant laws and regulations, timely start the drafting of the electronic business promotion law, actively promote the "third party platform platform trading rules management measures" and "online business data protection measures", and standardize the market order. {page_break}

　 E-commerce solution to "sell hard" agricultural products

With the accelerated development of e-commerce in China's agricultural products in recent years, the Ministry of Commerce has launched a new rural business network to solve the problem of "selling goods" caused by information asymmetry. In the 203 counties of 27 provinces, the Ministry of Commerce has launched a pilot rural business information service, which has contributed about 22000000 tons of agricultural and sideline products sales to about 81000000000 yuan.

According to Li Jinqi, director of the Department of e-commerce and information technology of the Ministry of Commerce, at present, China's agricultural e-commerce is developing rapidly, tens of thousands of agricultural websites are involved. In 2012, there were more than 26 online shops operating agricultural products, and sales volume reached 19 billion 800 million yuan. A number of representative agricultural products, services, retailers and wholesalers emerged from China agriculture network, fruit and vegetable industry, vegetable stewards, etc., and played a positive role in reducing circulation links and reducing circulation costs.

Li Jinqi said that the Ministry of Commerce will focus on the development of e-commerce of agricultural products as a key project, encourage innovation and transformation of traditional agricultural products circulation enterprises, develop online wholesale and online retail of fresh agricultural products combined online and offline, and promote the formation of a variety of production and marketing convergence patterns based on agricultural and bulk docking as the main body, agricultural super docking as the direction, direct direct supply as supplement, and online transactions as exploration. In addition, the Ministry of Commerce has also established and opened the "automatic docking platform for agricultural products production and marketing", and set up an emergency mechanism for selling difficulties.

Li Jinqi believes that at present, the quality standard system of China's agricultural e-commerce is still not perfect, the logistics distribution system is not yet perfect, and the lack of professional personnel, payment and settlement, food safety and other issues are all restricting factors in the development of agricultural e-commerce. He said that the Ministry of Commerce will strengthen research, unified planning, standardize information release, online transaction payment and dispute settlement, so that agricultural products sales can achieve leaping development through e-commerce.

At present, the Ministry of Commerce supports the agricultural products according to the unified plan of the State Council. Electronic Commerce As a very important work. Specifically, first, we should strengthen the regulation and standardization of e-commerce in agricultural products, speed up the construction of laws and regulations in e-commerce, standardize information dissemination, online transactions, credit services, electronic payment, logistics distribution and dispute handling.

At the same time, we should strengthen distribution support and optimize the development environment. We should speed up the construction of a socialized logistics system in urban and rural areas. Through big data processing, we can integrate logistics, reduce driving costs, reduce costs, improve efficiency, optimize distribution centers and other logistics facilities, and encourage the development of specialized, large-scale third party logistics. We should focus on supporting the development of agricultural products cold chain logistics, and promote the development of payment credit, finance, insurance, testing, certification, statistics and personnel training.

Vigorously promote the application of rural e-commerce. The Ministry of Commerce will vigorously promote the application of e-commerce in rural areas, guide social capital to increase investment in e-commerce of agricultural products, encourage the wholesale market of traditional agricultural products, including various forms of transactions, including e-commerce, choose some agricultural products wholesale markets and large-scale product comprehensive trading websites with strong industry, strong information base, perfect network electronic trading system, and obvious economic benefits, and sum up the promotion of online and offline integrated development. Moreover, online retail of agricultural products based on community retail outlets is also our focus, so that the scale of online wholesale and bulk commodity trading can be popularized in time.