How To Defend Trademark Registration

How to solve the dispute of trademark, occupy the dominant position, and how the enterprise should protect its trademark to avoid disputes. The most famous trademark registration platform in China, Mr. Zhang, director of the China Trademark supermarket, gave us a detailed explanation. It is reported that China Trademark supermarket is under the banner of Beijing Zhongxi soft network technology Co., Ltd.. It is currently the largest online trade platform for trademark registration in China and can handle nearly 10000 trademark cases every year. Regarding the trademark dispute between "Baidu online" and "Baidu barbecue", Mr. Zhang said, first, in accordance with the trademark law, Baidu The practice of barbecue is understandable. Its registered trademark is 43 kinds of food and beverage brand. Baidu online registered a trademark of the 42 type of network. Although both sides have similar Chinese names, they are not in the same category, which is permitted in law. In real life, there are many such trademarks of the same name and different categories. For example, we are familiar with the "the Great Wall". There are many trademarks about this name, including automobiles, computers, network services, mechanical products, etc.

About such trademark disputes, China trademark Mr. Zhang of the supermarket thinks there are some misunderstandings on both sides. First of all, for Baidu On-Line Company, it belongs to a large and famous enterprise. Its brand awareness is quite high. In order to protect its trademark registration, we must do a good job in defensive trademark registration. That is to say, it is better to register 45 kinds of trademark related trademarks, so as to prevent others from going to famous brands, even though they themselves do not have intention to enter related industries. But in the long run, defensive trademark registration plays a huge role in maintaining the brand image of enterprises and enhancing the brand awareness of enterprises in an all-round way. On the other hand, the "Baidu barbecue" is concerned about the existence of its brand name, which is similar to the recent "Jordan" trademark dispute case. In response to this situation, Mr. Zhang, a Chinese trademark supermarket, stressed that although the way of "Baidu barbecue" such as brand name is feasible in the law, trademark disputes are inevitable once they grow and develop. Therefore, this brand name pattern is not desirable for enterprises.

To sum up the situation, we need to point out that it is important for enterprises to do well in the registration and protection of defensive trademarks. As for general knowledge of defensive trademarks, Mr. Zhang gave us a supplementary explanation: first, for well-known enterprises, especially under the premise that their products or brands have already had a certain influence, the defensive trademark registration has great influence on the long-term development of enterprises. Second, the trademark law is an encouraging attitude towards the registration protection of defensive trademarks. The purpose of registration of trademark protection is not to use these trademarks immediately, but to restrict others to use or register trademarks that are similar or similar to those of the main trademarks (defensive trademarks) in some other related categories of goods or services, and play a certain role in defense and protection. At the same time, they can reserve foreshadowing for the future development of enterprises. In fact, apart from Trademark registration If a person is no longer in existence or the trademark has been discarded, there is a very few precedent for the cancellation of a trademark that has been used by the Trademark Office of the State Administration for Industry and Commerce for "unused" reasons. Therefore, for a well-known company like Baidu online, we must do a good job in the registration and protection of defensive trademarks.

We find that China has become the largest registered trademark country in the world. By the end of 2012, the total number of trademark applications has reached 12 million in China. The total number of registered trademarks has reached 7 million 656 thousand, and the number of valid registered trademarks has reached 6 million 400 thousand, ranking the first in the world. However, the trademark dispute cases mentioned above should not be overlooked. It is imperative to do well in the registration and protection of defensive trademarks.