• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Slower Growth Leads To Luxury Brand Prada'S Idea Of Perfume.

    2013/10/11 14:22:00 23

    PradaLuxuryPerfume Ideas

    < p > as the world's less than a href= "http://www.91se91.com" > luxury goods < /a > market 1/3, the slowdown in market sales in the second half of last year has made the performance of the major luxury brands a bit ugly. Although the performance is still growing, even the best looking Prada in the financial sector is slowing down, so it is urgent to open up new market growth points. This time, they turn their attention to perfume. < /p >
    < p > statistics show that the global perfume market is expected to reach US $45 billion 600 million in 2018, which is mainly driven by the consumption power and the launch of innovative products in emerging markets. Consumers' urbanization trend, higher consumption tendency and high personal image have benefited the market. < /p >
    < p > as an entry-level product, perfume has replaced the handbag as a stepping stone to open luxury doors. Taking a look at internationally renowned first-line brands, perfume has almost appeared in all the luxury brands that are familiar with each other. In the luxury product lines, perfume usually contributes to a considerable profit share. Therefore, after the opening of brand awareness, increasing the profits of perfume category will become a magic weapon for a large number of luxury brands to significantly improve their performance. < /p >
    < p > as Prada group most relies on China's a href= "http://www.91se91.com/news/index_s.asp" > market < /a > sales slowdown, Prada group has to face a problem, so perfume and beauty products to promote sales can be regarded as a new strategy. At the beginning of this month, WWD quoted market sources as saying that Prada's brand Miu Miu may cooperate with Coty, the world's largest perfume company, to develop perfume and beauty products. < /p >
    P, another luxury giant who is also performing well, is also plotting the layout of the perfume market. The British fashion Brand Company chief executive Angela Ahrendts told the Les Echos echo in October 7th that the future beauty and perfume business will be the focus of beauboli. Bobury announced last July that it bought the agent for perfume and beauty products from Interparfums, which has now recovered its internal management. Angela Ahrendts says perfume currently accounts for about 95% of the sector's income. < /p >
    In August this year, Boboli launched the first independent perfume Burberry Brit Rhythm in the Bloomingdales of the high-end department store in the US, P. It was then extended to the main sales partners of the group, such as Harold store and Searl rich department store in the United Kingdom, Messi department store in the United States, Paris spring department store, Hongkong Harvey Nichols and even Crawford, and the world's Boboli store. Angela Ahrendts says Brit Rhythm is the largest and most widely released men's fragrance campaign in brand history. < /p >
    < p > Italy jewelry brand Pomellato (Bowman Lando) also launched the first perfume series called "Nudo" this year. The "Nudo" series of Nudo Amber, Nudo Blue and Nudo Rose three fragrances are specially designed for consumer groups in the Middle East, the United States, Germany, the Mediterranean region and the Asian market. They will be listed in Western Europe and the Middle East market in September and October, and will be extended to Eastern Europe, Russia and Asia in 2014. < /p >
    < p > of course, the old perfume giants continue to innovate. Every year, there are at least 300 new releases in the perfume market. Those classic perfumes will still be tested over time. High grade perfume has been driving the development of the whole market: in 2003, the turnover of Chanel beauty products has reached 1 billion 600 million US dollars, and according to foreign media reports, the MOET & CHANDON perfume MOET & CHANDON Hennessy (LVMH) perfume business has accounted for over 50% of the sales in its cosmetics business. < /p >
    "P > luxury" a href= "http://www.91se91.com/news/index_h.asp" brand "/a" is also accelerating the constant innovation. Taking Dior as an example, it launched 12 fragrances in the first 40 years, but in the 20 years after Bernard Arnott bought Dior, 30 perfumes were introduced. Whether it's fashion, jewelry or leather goods or accessories, a variety of perfumes have become an integral part of today's luxury brands. < /p >
    • Related reading

    Children'S Home Textile Market Is Gradually Warming Up.

    Market trend
    |
    2013/10/10 12:51:00
    25

    Chinese Kungfu Eye-Catching Tai Chi Suit Detonating Flax Craze

    Market trend
    |
    2013/10/10 12:51:00
    33

    APEC Clothing Tradition Has To Return To Chinese Tailor Shop System.

    Market trend
    |
    2013/10/10 12:51:00
    43

    中國奢侈品市場的潛力還大 看奢侈品營銷如何策略調整

    Market trend
    |
    2013/10/8 22:43:00
    24

    Factories In Houjie Want To Use High-Speed Rail To Open Up The National Market.

    Market trend
    |
    2013/10/8 13:20:00
    23
    Read the next article

    Quanzhou's Shoemaking Has Become A Brand City.

    Quanzhou shoe-making has achieved a comprehensive leap from shoe to brand. In a short span of ten years, Quanzhou shoemaking has completed a comprehensive leap from the shoe capital to the brand capital, creating a miracle of the rapid development of China's private economy, and also a unique phenomenon in the history of the world's shoe industry pfer. With the east wind of the 2008 Beijing Olympic Games, Quanzhou sporting goods brands are competing to expand their scale.

    主站蜘蛛池模板: 日本乱人伦aⅴ精品| 国产亚洲人成a在线v网站| 啦啦啦啦在线直播免费播放| 亚洲国产欧美在线观看| 亚洲日产韩国一二三四区| 中文字幕日韩在线观看| 第一福利官方导航大全| 精品一区二区久久| 特级毛片在线大全免费播放| 无码人妻丰满熟妇区毛片| 国产欧美日韩综合精品二区| 国产日韩av在线播放| 免费高清在线影片一区| 久久97久久97精品免视看| 久久综合九色综合97伊人麻豆| 爱情岛亚洲论坛福利站| 天天做天天摸天天爽天天爱| 午夜人屠h精品全集| 丰满年轻的继坶| 美女黄色一级毛片| 日本大片免a费观看在线| 国产成人综合欧美精品久久| 亚洲国产精久久久久久久| 97色伦图片97综合影院| 狠狠色丁香婷婷久久综合蜜芽 | 最近中文AV字幕在线中文| 国产青草视频免费观看97| 人人妻人人狠人人爽| 一区二区高清视频在线观看| 美女主播免费观看| 无码人妻精品丰满熟妇区| 国产乱人伦偷精精品视频| 中文字幕av一区乱码| 美女扒开胸罩摸双乳动图| 成年女人在线视频| 四虎国产精品永久在线| www.五月婷| 特级xxxxx欧美| 国产精品亚洲精品日韩已满| 亚洲免费人成在线视频观看| 无人码一区二区三区视频|