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Slower Growth Leads To Luxury Brand Prada'S Idea Of Perfume.

2013/10/11 14:22:00 23

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as the world's less than a href= "http://www.91se91.com" > luxury goods < /a > market 1/3, the slowdown in market sales in the second half of last year has made the performance of the major luxury brands a bit ugly. Although the performance is still growing, even the best looking Prada in the financial sector is slowing down, so it is urgent to open up new market growth points. This time, they turn their attention to perfume. 
 statistics show that the global perfume market is expected to reach US $45 billion 600 million in 2018, which is mainly driven by the consumption power and the launch of innovative products in emerging markets. Consumers' urbanization trend, higher consumption tendency and high personal image have benefited the market. 
 as an entry-level product, perfume has replaced the handbag as a stepping stone to open luxury doors. Taking a look at internationally renowned first-line brands, perfume has almost appeared in all the luxury brands that are familiar with each other. In the luxury product lines, perfume usually contributes to a considerable profit share. Therefore, after the opening of brand awareness, increasing the profits of perfume category will become a magic weapon for a large number of luxury brands to significantly improve their performance. 
 as Prada group most relies on China's a href= "http://www.91se91.com/news/index_s.asp" > market < /a > sales slowdown, Prada group has to face a problem, so perfume and beauty products to promote sales can be regarded as a new strategy. At the beginning of this month, WWD quoted market sources as saying that Prada's brand Miu Miu may cooperate with Coty, the world's largest perfume company, to develop perfume and beauty products. 
P, another luxury giant who is also performing well, is also plotting the layout of the perfume market. The British fashion Brand Company chief executive Angela Ahrendts told the Les Echos echo in October 7th that the future beauty and perfume business will be the focus of beauboli. Bobury announced last July that it bought the agent for perfume and beauty products from Interparfums, which has now recovered its internal management. Angela Ahrendts says perfume currently accounts for about 95% of the sector's income. 
In August this year, Boboli launched the first independent perfume Burberry Brit Rhythm in the Bloomingdales of the high-end department store in the US, P. It was then extended to the main sales partners of the group, such as Harold store and Searl rich department store in the United Kingdom, Messi department store in the United States, Paris spring department store, Hongkong Harvey Nichols and even Crawford, and the world's Boboli store. Angela Ahrendts says Brit Rhythm is the largest and most widely released men's fragrance campaign in brand history. 
 Italy jewelry brand Pomellato (Bowman Lando) also launched the first perfume series called "Nudo" this year. The "Nudo" series of Nudo Amber, Nudo Blue and Nudo Rose three fragrances are specially designed for consumer groups in the Middle East, the United States, Germany, the Mediterranean region and the Asian market. They will be listed in Western Europe and the Middle East market in September and October, and will be extended to Eastern Europe, Russia and Asia in 2014. 
 of course, the old perfume giants continue to innovate. Every year, there are at least 300 new releases in the perfume market. Those classic perfumes will still be tested over time. High grade perfume has been driving the development of the whole market: in 2003, the turnover of Chanel beauty products has reached 1 billion 600 million US dollars, and according to foreign media reports, the MOET & CHANDON perfume MOET & CHANDON Hennessy (LVMH) perfume business has accounted for over 50% of the sales in its cosmetics business. 
"P > luxury" a href= "http://www.91se91.com/news/index_h.asp" brand "/a" is also accelerating the constant innovation. Taking Dior as an example, it launched 12 fragrances in the first 40 years, but in the 20 years after Bernard Arnott bought Dior, 30 perfumes were introduced. Whether it's fashion, jewelry or leather goods or accessories, a variety of perfumes have become an integral part of today's luxury brands.