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"First Lady" Comes Out On The International Stage And Has An Economic Effect.

2013/10/11 20:15:00 22

First Lady International Stage Economic Effect

The debut of "P", "the first lady" on the international stage, has lifted the performance of Chinese local clothing brands in the capital market. But if local brands want to truly welcome the spring, they need to work hard on brand and design. 
P, March 22, 2013, Moscow's No. 2 Airport, the Russian army honor guard and the people all over the world are waiting for this moment. The door opened and Chinese President Xi Jinping and his wife Peng Liyuan came out and waved to the people. Then Peng Liyuan changed his right hand black bag to his left hand, and Xi Jinping slowly walked down the gangway with his right arm. 
At P, almost the same time, the black handbag and its similar products sold off all over the place. Her brand of blue coat and light blue scarf has become a hot topic. During the next few days, Peng Liyuan's clothes were all noticed. The designers of these clothes mark, together with the clothing brand "exceptions" and "useless" instant fame. 
 three days after March 25, 2013, the clothing sector was active, and many national brand clothing stocks rose sharply. For two years, the apparel stocks have finally been proud of the A share market. 
 this is exactly the same as what happened 3 years ago in the United States. 
 January 20, 2009, on the west side of The United States Capitol, Obama placed his left hand in the Bible and solemnly took an oath. At the moment, the man who carries the Bible with ink green leather gloves is the first lady Michel. Her dark green gloves, together with the goose yellow suit, also came to the headlines of the world's media as news of Obama's assumption of office as the forty-fourth president of the United States. 
After "P", the parity fashion brand J.Crew has become the "national costume" of the United States. Under the shadow of the financial crisis, the market has surged by 64%. In the evening, Michel came to the ball with ivory single shoulder chiffon dress. The designer of the dress, Wu Jigang, 26 years old, Jason Wu, came from obscurity overnight. 
 "lady fashion" evolved into "Lady economy". < a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > with the help of "first lady" attracted the flash of the global media. "The first lady" became the best spokesperson for the brand. If the brand "first lady" crosses, the share price of the brand belongs to the group. The new term "first lady concept stock" was born. 
 "first lady's concept stock" /p >
Under the influence of rising cost, weak export and high storage pressure, China's textile and garment industry has entered the cold winter since 2011. Founder Securities Research Report shows that in 2012, the total operating income of Listed Companies in textile and apparel industry was 185 billion 297 million yuan, up 2.96% over the same period last year, and the growth rate was down compared with the same period in previous years. In the 9 subdivision sectors of the SFC industry, the textile and garment industry showed the weakest performance in 2012, falling 3.98% in the whole year, third in all sectors, and the first in the second half of 2012. 
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However, in March, a few days after China's president Xi Jinping's visit to Russia, China's first lady Peng Liyuan was very eye-catching in the P A market. China's high-end women's wear, the first A share listed company, shares 002612 consecutive trading. The main product is the Kaiser shares of women's clothing and fur coats (002425). The Pearl shoes produced by pearl earrings are all driven by the first lady. Others such as George White (002687), YOUNGOR (600177), Shandong Ruyi (002193), and Huasheng share (6001556) share a large increase. Even the classic coat made by Xi Jinping, who failed to identify the brand, also made Dayang creation (600233) one of the beneficiaries. Its share price surged from 8.5 yuan / share to the highest 13.29 yuan / share. 
At P a.m. on May 31st, at 9 a.m., Chinese President Xi Jinping and his wife Peng Liyuan flew to Trinidad and Port Of Spain, capital of Tobago, by special plane. This is Xi Jinping's first visit to the Americas after taking office. As the aircraft took off together, there were also shares in the related sectors of the clothing and textile industry, and the market once again wrote the myth of "first lady concept stocks". 
 then, how much economic benefits can the first lady create? Is it just coincidence that "first lady" drives related stocks? Michel, who joined Obama on the political stage, may be able to answer this question. 
 according to the British media statistics, the average market value of the 19 clothing companies that Mrs. Obama has loved has increased by 2.3% since the first lady of the United States, far exceeding the 0.5% increase of the stars. David Yermack, a professor of finance at the Stern School of business at New York University, found that Michel could bring about a total of about $2 billion 700 million in economic benefits for her chosen brand. 
 < a > href= > http://www.91se91.com/news/index_c.asp > > how far is the spring of the local brand < /a > /p >
 under the powerful "first lady" demonstration effect, how far is the spring of the local brand? 
Peng Liyuan's brilliant appearance on the international stage provides a perfect opportunity for local brands to display. This undoubtedly helps to enhance the image of local brands and create new opportunities for "made in China" in P. However, some of the strong brands in China are internationally recognized, and the whole domestic garment industry is getting warmer. 
 < < a href= > http://www.91se91.com/news/index_c.asp > > garment enterprises > /a > in the performance of the capital market, it seems that the share price of some related brands is rising with the hot speculation of "first lady" every visit, but the sales side still lacks support for good performance. 
Since P 2013, the overall performance of the apparel industry has not been satisfactory. Founder Securities Research Report shows that in 2013 1-4, the major retail enterprises in China continued to show a low growth trend in retail sales. Beijing business information consulting center data show that in the first quarter of 2013, the total sales volume of 18 billion women's shopping malls was 862 million yuan, down 13.01% from the same period last year. If there is no warming trend in terminal sales, the annual income and profit growth of brand clothing enterprises will continue to decrease year-on-year. 
While the sales of China's clothing industry are sluggish, overseas brands are thrived in China, P. According to a survey conducted by the Italy Sun newspaper, Chinese consumers are more inclined to foreign brands in terms of clothing and peripheral products. More than 60% of their total consumption is used to buy foreign brands. European and American brands are constantly eroding Chinese wallets, and domestic brands are facing a crisis of withdrawal across the board. 
 in many people's eyes, the domestic brand is still the pronoun of "poor quality and low grade". Just like a seagull without Rolex can represent its status, the hundred antelope can not be compared with Dior. But in fact, reports show that 60% of the world's luxury goods are made in China. Some European and American luxury goods and domestic brands use the same fabric and employ the same batch of workers. The core competitiveness of European and American brands lies in brand and design. 
 2008, in the 70 and 80s of last century, China's rebound shoes suddenly hit the "Silk counterattack", which was popular in Europe and America, and the price was 25 times higher than that in the domestic market. This also shows that the lack of unique brand culture value and excellent design is the biggest obstacle to the development of domestic garment industry. If the local brands want to truly welcome the spring, they must pay more attention to brand culture and design, insist on coherence, coherence and internal and external maintenance of brand, channel, marketing and management, so as to ensure the robustness and high quality of development.