Golden Week Reveals Europe As The Main Battlefield Of Luxury Consumption

< p > reporter learned yesterday from the World Luxury Association's "2013" Golden Week "overseas Chinese luxury consumption statistics report, that in the Past National Day golden week, mainland China consumed less than a href=" http://www.91se91.com/news/index_s.asp "> luxury goods < /a > accumulated about 4 billion 100 million euros, an increase of 6.5% over the same period last year. If combined with overseas incomplete statistics of invisible consumption and luxury service consumption, the total consumption should exceed 6 billion 500 million euros.

In contrast, luxury consumption in China dropped to the lowest level in the past 5 years.

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< p > strong > outside: Europe becomes the main battlefield of luxury goods consumption < /strong > /p >

< p > according to the above survey report, from October 1, 2013 to October, 7 days total 7 days, the mainland China outbound consumption luxury goods concentration totaled about 4 billion 100 million euros, the proportion in the major markets accounted for 65% in Europe, 22% in North America, 13% in Hong Kong, Macao and Taiwan, compared with last year, the total amount of overseas luxury goods consumption increased by 6.5% last year.

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< p > Europe is the main battleground for Chinese luxury consumption. During the national day, the total consumption of luxury goods in the market accumulated 2 billion 665 million euros, accounting for 65% of the total Chinese consumption during the golden week, an increase of 9% over the previous year.

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< p > reporters visited the two famous department stores in Paris, France, before the national day, and found that many Chinese people bought the top brands in the field: < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > bags, a target= "_blank" href= "_blank" > clothing > cosmetics, and 90% of the consumers queuing up in the stores, 90% came from China.

According to a staff member of Cartire store in Paris spring, the number of Chinese people who came to buy jewelry in late September increased gradually. In a word, the 75% turnover of the shop came from Chinese people, including Hong Kong, Macao and Taiwan compatriots.

Chinese consumers who have spot purchases told reporters that compared with the same brands and similar products in China, the purchase price in spring stores in Paris is about 50% cheaper.

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< p > according to the introduction, on October 5th, 6 and 7, three days in Paris, Rome, Milan, Florence, London, Geneva and other European luxury shopping areas, the centralized counters all appeared to be bought by Chinese people. In 2013, China's "Golden Week" created the highest short-term paction volume in the European luxury market in the same period.

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< p > according to the analysis, the continuous rise in the RMB exchange rate in Europe has stimulated the desire of Chinese consumers to buy, so that more Chinese consumers can buy luxury goods in Europe during the golden week.

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< p > < strong > domestic: the abnormal growth of luxury goods is broken down < /strong > < /p >

"P" is in sharp contrast, and domestic luxury consumption has entered a cold winter.

Under the promotion of "thrifty consumption", the abnormal consumption of luxury products, which was supported by gifts, fell sharply.

According to a survey from the World Luxury Association, before 2013, the gift market accounted for 72% of the sales volume of luxury goods in China, of which 50% of the purchasing part was used for gift giving.

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< p > this year, the situation of malware growth is broken.

According to the World Luxury Association statistics, as of the end of December 2012, the total annual consumption of China's luxury goods market has reached 12 billion 600 million dollars (excluding private aircraft, yachts, luxury cars).

But from January 2013 until the "Golden Week", the share of domestic luxury goods consumption dropped by about 57% over the same period last year, about 5 billion 400 million US dollars. The more serious industries were watches, leather goods bags and LOGO luxury goods.

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< p > the responsible person of the World Luxury Association believes that because of the consumption of gifts, China's a href= "http://www.91se91.com/news/index_c.asp" > luxury goods market < /a > has been in a state of abnormal development for a long time. Anti-corruption and frugality make the luxury market slow down, but it also helps the market become more rational.

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