Quick Disappear Brand, Timely Advertising Campaign

　　 Consumer brand The most popular mode of attention is high fever. This summer, the national Carnival of the draft war during the national day, while the consumer brands also take advantage of the situation, the high price of the champion and popular popular athletes, real-time advertising campaign.

Fast fashion brand Fan Ke Cheng pin The theme of "I want to live in full bloom" with the good voice of China, the second round of September 29th. outdoor advertising Weigh out the street. As a result, the former black and white color system has been changed to a more bright color. The voice of the good voice students in the advertisement map is more open and brighter. Many netizens have commented on the road signs ad. they commented on the "quick start" and "pretty good eye".

Li Qi, the "mushroom head", just won the Champions League competition in the evening of September 27th in the younger sister Family. Li Qi made a perfect transformation in the competition. After changing her previous affectionate and relaxed style to the love songs, she boldly challenged the selection of the American pop singer Jason Mraz's "I m Yours", proving her strength again with the changeable style.

"Mom chipped in to give me a concert. School gymnasium, the first stage. I am after 90. As early as possible. Yes, wonderful. I am Li Qi, mushroom head. I want to live in full bloom. I am a guest. " This ad copy is also a wonderful interpretation of Li Qi's success in winning the four finals on the good voice stage and entering the finals of the peak night. And in the finals of the peak night, Li Qi really got a big heat, and everyone bet before the finals got the biggest topic of return! And the previous advertisement such as Bixia and Zhong Weiqiang also raised the topic.

On the other side, the 2013 happy men who took the lead of the idol reality show, this year's champion Hua Chenyu also won the millions of advertising contracts of Stride, the brand of China's (Kraft Food China) brand, which can be set as the goal of winning the overnight idol winning line. There is also evidence for the return of the brand side. This is the first world famous entertainment program of Stride Hyun Mai gum. It also launched a campaign on micro-blog to chew the air and comment on the fast men. It allows viewers to watch the live broadcast of the reviews, deepen the interaction between fans and programs and brands, and gain a good reputation among young people.

By the end of September, the number of fans of Stride's micro-blog has jumped from 70 thousand at the start of the program to 670 thousand. It seems that the talent show of universal carnival is indeed a good channel for fast moving products to open up battlefields quickly.