XTEP Alliance Men Launched Online Marketing Mode

< p > > a href= "http://www.91se91.com/news/index_f.asp" > XTEP < /a > and men's men's clothing "step by step, mix and match trend" strategic cooperation signing ceremony was held at XTEP building of Guanyin Mountain operation center, Xiamen.

XTEP is known as the leading brand of China's fashion movement, and the original male brand is the leader of many Amoy brands.

The alliance between the two brands will be integrated through two resources. XTEP and men's men's men's clothing jointly launch a special online collaboration.

The first special session of the online collaboration will be launched on ~15 October 10th, through the promotion of XTEP and men's men's online platform.

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< p > industry pointed out that shoes and clothing were two distinct industries in Quanzhou. In order to jointly sprint the electricity market that will soon usher in the war, the case of joint marketing in the two industries is very rare.

Both sides of the network creative marketing, but also in micro-blog, WeChat and other micro media caused widespread concern in the industry.

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< p > < strong > jointly launched the whole line marketing < /strong > /p >

< p > the first joint marketing trial of the two sides chose to choose the time points on the eve of the national day and the singles day. It was a good job to skillfully connect the important sales nodes in the two years.

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< p > it is reported that during the event, the two sides will carry out super low price flash buying, buy one get one free, men's God package, buy vertical reduction and other multiple exciting activities to give back to new and old customers.

It is worth mentioning that for this event, XTEP and Ge men also assembled two excellent designers to jointly design exquisite commemorative tide T as a related gift of the event.

Through this event, XTEP and men will also take part in the launch of some autumn and winter new products.

According to the two sides' covenant, during the event, consumers can know the details of activities in XTEP Tmall store and men's men's wear Tmall flagship store. They can also scan the two-dimensional code through mobile phones to enter the activity area. They can also participate in XTEP and men's men's micro-blog and WeChat activities on ~10 9 September 23rd.

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< p > "this is the first time that XTEP has been working with the original a href=" http://www.91se91.com/news/index_f.asp "> men's clothing brand < /a >, which is also a new attempt for XTEP.

Dr. Xiao Lihua, XTEP e-commerce manager, is looking forward to this cooperation.

It is understood that, "step by step, mix and match trend" online cooperation zone launched, aims to fully integrate the Chinese fashion movement's first brand XTEP "non ordinary" this wish, XTEP's sports wind and male urban leisure wind mix together, leading to the trend, create a new mode of B2C e-commerce marketing cooperation, give consumers a new feeling.

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< p > < strong > Baotuan marketing to form a competitive barrier < /strong > < /p >

< p > after several years of operation, XTEP sports has grown into an e-commerce leader in the footwear industry.

In order to highlight the importance of the electricity supplier market, in 2013, XTEP provided thousands of network dedicated contributions and star money to Internet consumers, and built an exclusive fast supply chain supporting the electricity supplier. At the same time, it worked with Tmall, Jingdong, pat, Dangdang and other platforms to seek cross-border cooperation.

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"P" men's men's clothing as a network original men's wear brand, in just two years, it suddenly sprung up, realized annual sales volume of over 100 million, reached 150 million yuan last year, and this year is expected to exceed 230 million yuan, which has become the benchmark of many brands.

Compared with the thousands of large terminal systems under the XTEP line, the advantage of Ge is that it has strong platform resources and thousands of high-quality network distributors, and has unique and successful experience in network marketing, online supply chain building and user understanding of Internet users.

Insiders pointed out that these advantages will provide the basis and reference for the rapid supply chain integration that XTEP is good at in the future.

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< p > "with the gradual return of the electricity supplier industry to the nature of Commerce, it is a matter of time before the original Internet brand will continue to operate and develop more rapidly, and expand its broader marketing channels and brand building."

When asked about the reasons for this alliance, Wu Zhichao, CEO, revealed that since last year, a large number of traditional brands have been pushing the market of electricity suppliers, which has brought huge impact to the Amoy brands that have no accumulation of brands and rely on low prices to grab the world.

In order to find a way to break through, the men's men's wear has made many new attempts this year, including the new fashion commuter brand that will be launched next month.

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< p > < strong > test water crossover > a href= "http://www.91se91.com/news/index_f.asp" > creative marketing < /a > /strong > /p >

< p > "the brand will soon lose itself."

After more than half a year's efforts, we have recently completed the new brand remodeling.

Wu Zhichao told reporters that brand remodeling includes re establishing product development design team and brand packaging planning.

In addition to brand style remolding, the brand upgrading of Ge men will also make a series of adjustments in the supply chain, brand packaging, supply and marketing platform, etc.: promoting new brands on the marketing activities of the e-commerce platform, and fully packaging on WeChat, micro-blog and mobile terminals, and introducing cartoon image spokesperson "Ge Zi". The new version of official website is also on the line recently.

And the cross border creative marketing with XTEP is an important test.

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< p > when people are surrounded by bombshell advertising messages on a dizzying discount sale on the Internet, the creative marketing of new media such as electronic business platform, micro-blog, WeChat and so on can often make netizens brighten up.

"In this case, even if you put in more ads, you will soon be flooded with huge amounts of information."

Familiar with Zhang Fasong, a marketing expert in Quanzhou shoes and clothing industry, it is based on the characteristics of the electricity supplier market. In 2011 and 2012, on the eve of singles day, the seven wolves and the network trend women's clothing seven Orchestra carefully planned two network marriages, and imitated the Chinese classical wedding ceremony, swinging 7 days' "water feast" on Sina and Taobao, issuing coupons in the form of "guest gift giving" and "new people's reciprocal gift", which made the media and netizens' eyeballs.

This network "marriage" marketing, many marketing experts as "electricity supplier marketing war".

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"P >" men's and women's wear brands under the line and line are supposed to be a creative marketing method.

Another point of view is that in recent years, WeChat, micro-blog and other new media, which are rapidly rising in recent years, will be the mainstream of marketing in the next ten years with the characteristics of wide dissemination, rapid, low cost, strong interactivity and simple operation.

At the same time, social media marketing centered on interaction is subverting traditional marketing mode. Personalized and interesting network creative marketing has brought new marketing ideas to most enterprises.

The cross-border alliance of XTEP and men's shoes and clothing is also a new interpretation of this creative marketing.

Zhang Fasong is an evaluation.

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