Is The Spanformation From Shopping Guide Platform To Electronic Business Platform Revival Or Fraud?

notice Beauty theory The latest edition is not good enough. The default page is recommended from the PGC editor at the beginning. It becomes a beautiful picture on the user's own PO, and the tag on the picture is the same as nice. It reflects the information of product category, description and price. Users can choose the entry group below the picture to carry out group chat. This change means that the beauty said that the revision, has really put the UGC mode in the first place, and is once again forgotten the SNS electricity supplier again picked out, want to through social precipitation relationship chain, and then complete the spanaction.

On the other side, Mogujie.com Still not much changed. PGC is still the default home page, which ensures the output quality of the product through the editing recommendation mechanism. At present, users are encouraged to initiate one to one private chat, and no group chat options have yet been found.

I can not help thinking back to the era of socialized shopping guide. Is this the restoration of social business, or is it just another long distance raid before IPO?

This pair of Gemini stars in the social shopping guide, at the beginning of the pure discovery platform, Taobao's massive data support the whole platform structure, help users constantly tap high-quality products in massive data, and the platform itself also obtains profits through every spanaction commissions. After perfecting the algorithm, the beautiful days and the good days of mogujie.com have already arrived. What is considered is nothing more than how to sell advertisements and improve website traffic. Who would have thought that Taobao blocked data directly, causing users to jump out of the blank page at each click, and the platform lifeline was cut off directly.

So we saw that two passive spanformation became platforms. Online retailers Different strategies were adopted in the process.

Mogujie.com has always been a strong shopping platform. Even in the shopping guide period, the price of various dimensions is wandering around the platform. The default page of PGC is relatively lightweight, and has not adopted a standard heavy model. Just look at the experience and feel that mogujie.com and buy and sell are well integrated into the same App, which is very different from the micro shop buyers and sellers version of pocket shopping. The experience is much better, buyers can be sellers, sellers can also be buyers, much like the Taobao sellers ecosystem nowadays.

Because of the existence of individual sellers, they will spread and spread around the crowd. The shape of mogujie.com is very similar to that of early Taobao, and the shape of its products is slightly flavour of WeChat. But this mode will scatter the SKU, and achieve the delivery of commodity information through the connection between people and people, often conveying products that users do not want. The limited screen ends imagine that the PC terminal is basically difficult to assemble by way of SKU in the form of commodity catalogues. The strategy adopted by the micro store is the long tail of demand, which reduces user input costs. This setting can only be said to be different.

The beauty is that the media attribute is stronger, and the product form is more like micro-blog. Most users are watching without speaking, which requires the quality of the output port. Beautiful said, such as good shops, excellent products, that is, beautiful as a big V, you can imagine that this is a costly choice. It is not a cost-effective business to make standard push for the rapidly changing women's clothing industry just relying on the manpower of the platform itself, especially after the physical evaluation does not represent the quality of the subsequent batch products. It is a thankless job to concentrate this contradiction on the platform itself. Later, the beauty said that the policy of directional investment was aimed at recruiting a number of high-quality brands to enter. This strategy can reduce the operation cost of the entire platform. The beauty of directional investment strategy and Tmall directional investment is also different, is to pull a big V together to play, from the qualification, start shifting costs.

If the past practices and strategies are following the characteristics of the two platforms themselves, everything is still traceable. Now, the revision of beauty is a bit of a puzzle.

First of all, for a big picture support, add audio and tags and so on, have common preferences can enter group chat mode, in fact, the demand for algorithm recommendation is higher, otherwise it will inevitably become micro-blog information redundancy. Secondly, the content of group chat may be interacted with the whole platform, which is full of advertisements. After socializing, the problems that micro-blog will encounter will also appear in the beauty theory. So, where is the space of imagination? I am afraid it is overseas users who are beautiful, that is, they want to cut overseas purchasing.