Why Can Wolf Wolf Culture Series Get So Much Attention At Home And Abroad?

2016IAI international awards and sixteenth IAI international advertising awards and Awards

Since its release in 2000, the IAI international advertising award has become the vane to reflect the highest level of advertising creativity and trend in the year.

The theme of this event is "creativity, enjoyment and celebration".

Advertisers, advertising agencies, well-known media and international creative big coffee and other marketing elites, allow forward-looking and oriented brand marketing new ideas to exchange freely and collide, and then spark the spark of wisdom.

Gian Maria Sainato personal blog tweets

As China

A fashion forerunner, the seven wolves men's wear has always been in the forefront of the development of the industry, and actively applied innovative marketing methods and social communication tools.

In the recently concluded fashion week in Milan,

Men's clothing, the first Chinese menswear brand that has been invited by the fashion week of Milan, has been widely reported by many foreign print media. It has also been widely spread on new media platforms such as Instagram, and has rapidly promoted the popularity of the seven wolves men's clothing abroad.

Gian Maria Sainato, who has millions of fans on social networking sites, has watched the Milan big show of the seven wolf men's clothing, and has released the real-time display of the seven wolves men's new fashion show on the personal blog, so that many fans who can't see the show enjoy their eyes, and have gained numerous fans' praise.

See here not only to ask why the wolf culture series can be so much attention at home and abroad?

The evolution of "super IP"

Gian Maria Sainato is concerned about the wolf wolf men's clothing, not only because the men's clothing is a Chinese brand, but also because it brings the latest design of the Chinese minority, the Yi wolf series.

This series shows the unique charm of Oriental culture. It is not only the "super IP" product of the seven wolves men's clothing, but also the outstanding representative of contemporary Chinese literary and creative industries.

2016 Milan fashion week seven wolves bring the Yi wolf series of Yi wolf series.

The wolf culture series is inspired by the international designer and Colin J, the creative designer of the seven wolves. The whole concept is inspired by the DNA wolf elements of the seven wolves men's suit, and more modern styles are incorporated into the product line design.

Wolf heads are the essence of wolf culture, while geometric lines and minority totems show a more international trend.

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The trend design of wolf culture not only attracted more young consumers, but also made Chinese minority culture shine on the international fashion stage.

From the "epic" worn by the Miao people, several series of MIAO, TIBET, THAI and MONGOL have been launched respectively. The series of wolves (YI) in Milan fashion week is fifth series of wolf culture.

2015 Design+ Design Exhibition

In 2015, China's original design circles and advertising creative circles were a year of wolf wolf culture. From the fashion week of Milan fashion show to the Design+ design exhibition, and then to the seventh golden mouse digital marketing competition, the wolf wolf culture series appeared frequently.

Build online brand ecosystem

As an advocate of lifestyle, the seven wolves men's wear has been working hard to find ways to change the lifestyle of consumers, and constantly explore new ways to find opportunities from the upgrading of consumption.

The seven wolves valued the consumption experience of every product and service behind consumers.

An online and offline brand ecosystem of seven wolves men's wear is taking shape.

Experience of life Museum

In 2015, the seven wolves men's clothing and Tencent game "Thunderbolt fighter" reached the first deep cooperation between the clothing industry and the game, jointly launched the cross-border design product series, and sold on the official platform of the seven wolf official mall, Jingdong flagship store, Tmall flagship store and some offline stores.

At the same time, a copy of wolf element was added to the thunder fighter to further narrow the distance from the young generation.

Seven wolf wolf men's wear and Tencent game thunder fighter launched cross-border products series

In the sales channels, the seven wolves also walked in the same brand, through the trial of "concept experience life hall", in the terminal store implanted 3D fitting mirror and AR enhanced reality and other cutting-edge technology, in the consumer experience, virtually passed the brand innovation idea.

With global Uber, many times to join hands to create "one key call wolf T" and other creative features, create a gimmick regional topic events, so that seven wolves men VIP consumers experience the exclusive services of the wolf family, further optimize the CRM system.

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Through the series of exploding genes of wolf culture series, the seven wolf wolf men's clothing expanded the brand influence in the young group and the radiation range in the big men's clothing market.

The seven wolves men's wear will continue to use wolf culture elements to conduct special activities on line and offline, and build a perfect CRM service system, so that consumers can feel the vitality and innovation from the seven wolves men's brand.

In the future, the seven wolves men's clothing will gradually move towards the direction of the seven wolf fashion industry investment group with the combination of multi product matrix, multi industry alliance and multi platform effect, and eventually establish a brand fashion ecosystem.