Men's Wear Brand Test Water Intelligent Experience

Today, men's wear brands have gone downhill, from high-end, mid end to people friendly parity brand, men's wear presents general decline.

It is worth noting that men's clothing has begun to seek pformation, not only the combination of online and offline, but also integrated into the intelligent, allowing the experience to penetrate into consumers.

The industry believes that men's brands need urgent pformation, intelligent or new profit growth point.

Most of the men's wear brands on the market are homogenized business models, relying on single product support. Once the market is blocked, they fall into a loss.

In addition, the rent is getting higher and higher, the cost of store is bigger and bigger, plus advertising fee.

And so on, the profit margins are getting smaller and smaller, so the traditional commercial layout is no longer in use. The mobile Internet era and technological innovation are consumers' concerns and are enough to attract consumers. Therefore, intellectualization will become a new profit growth point for men's clothing brands.

An insider also said that

In the Internet era, it has lost its role, persuading a few people, but unable to persuade the brand consumer groups.

The brand must learn to pform from service niche and agent owner to serving the mass consumer.

We must have connections with consumers and generate links.

In order to reverse the decline of menswear brand performance, some brands began to try intelligent experience.

It is reported that this red bean men's shop is based on the concept of "intelligent red bean", which combines shopping, entertainment, leisure, wisdom and experience.

The store has set up functional areas such as coffee leisure area and Touch entertainment district, integrating shopping, entertainment, leisure and wisdom into shops. This shows that the red bean men's clothing is committed to creating lifestyle shops, emphasizing the consumer's new experiential consumption concept.

In addition to the tentacles that can be touched, men can also try the "storm mirror" installed in the store to choose and try them out easily.

"And many other services, but also through the background to understand how the clothing sales.

In addition, last month, a smart jacket from the famous men's brand seven card was formally launched on the Jingdong public chip, and instantly formed the trend of explosion, attracting a large number of fans to support.

It is reported that this cooperation is the first time for Jingdong to raise chips and Qipai menswear. The two sides have been planning and implementing for more than 7 months. Through the creative solicitation of B and C, the idea of bringing together intelligent technology, making handicrafts and opening the brain hole, we have opened up the unique public incubation ecological incubator resources of Jingdong public chips. From the product prototype, the online crowd raising project to the production of garments, the whole process of the production of Jingdong public funding platform from 0 to 1 has been presented.