Inventory: June Ten Homemade Men'S Clothing Brand Memorabilia

Just past June 2016, in addition to the four largest international

Zhou Xiangji came on the stage, what events in the domestic men's wear industry were enough to shake the industry? Take a look at the June homemade men's wear.

Ten memorabilia.

Remember one: seven wolves SWSPORT settled in everyone electric business to seize young users

Recently, China's men's wear industry brand.

Its sports brand SWSPORT announced that it will be stationed in everyone's electricity supplier, layout mobile social networking channels, and seize young user groups.

It is understood that before SWSPORT has never entered the electricity supplier channels, and everyone electricity supplier cooperation is the first time the brand layout of the electricity supplier.

"Cooperation with everyone in the electricity industry is based on three considerations: first, the strong brand endorsement of the dot customers and the years of accumulated experience in WeChat's three level distribution field; two, the centralization of the enterprise strategy can maximize the value of SWSPORT's own brand; three is the heavy input of everyone in the big data mining area to the strategic value of the future brand in the mobile consumer ecology and the rational allocation of the overall resources of the enterprise" SWSPORT electric business division responsible person said.

Story two: red bean men's first smart store opened in China

In June 18th, after nearly a year's preparation and half a month's trial business, the first intelligent store of red bean men finally unveiled its mysterious veil. The red bean men's wear Star shop opened in Lishui store in Nanjing. Yu Bing, President of the Jiangsu clothing association, leaders of Nanjing and Lishui at various levels visited the scene in person, and the chairman of the board of directors of the red bean group Zhou Haijiang, the general manager of Jiangsu red bean industrial Limited by Share Ltd, Zhou Hong Jiang and other leaders attended the opening ceremony.

Its opening is an important move to accelerate the pformation and upgrading of red bean men's clothing, and also make the red bean men's clothing industry take the lead in the intelligent development.

Story three: smart jackets can also raise Jingdong to join hands in the pformation of seven men's men's clothing.

In June 16th, a smart jacket from the famous men's brand seven card was formally launched on the Jingdong public chip, and instantly formed the trend of burning and explosion, attracting a large number of fans to support it, becoming a model of the smart smart wearable device.

This cooperation is the first time for Jingdong to raise chips and Qipai menswear. The two sides have been planning and implementing for more than 7 months. Through the creative solicitation of B and C, the idea of integrating intelligent technology, making handicrafts and opening brain holes, we have opened up the unique public incubation ecological incubator resources of Jingdong public chips. From the original product line, the online crowd raising project to the production of garments, the whole process of the production of Jingdong public funding platform from 0 to 1 has been presented.

Record four: 500 of the most valuable brands in China.

In June 22nd, the world brand conference, sponsored by World Brand Lab, was held in Beijing. The analysis report of the thirteenth China 500 most valuable brand was released in 2016.

In this monitoring report based on financial, consumer behavior and brand strength, Jinjiang enterprises' strong and seven cards have entered the list.

Among them, the brand name of RBA's men's clothing brand, which has been selected for 13 consecutive years, has broken through the 40 billion mark, ranking sixty-seventh in 40 billion 768 million yuan, and once again strong in the first value brand of Chinese business casual men's clothing. The value of Qipai brand has risen significantly over the last year's 33 billion 276 million yuan, ranking seventy-ninth at 38 billion 896 million yuan, ranking the top in the clothing and textile brand value.

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Story five: Mark Ed Faye FJ captured Tmall 618 men's clothing category three consecutive championships

618 Tmall fans carnival is a half year electric carnival for all online brands. Mark Ed Faye joined the whole family this year: FJ men's clothing, Reshake, Mark Fairwhale, creative city women's wear (F.C.U.), and FJ shoes and children's wear category 618.

As the main brand, Mark Ed Faye FJ men's wear is even better, even winning three consecutive titles of Tmall men's wear category.

618 at 0:00 in the evening, all the people in front of the computer were waiting for the data to be constantly refreshed. In just 300 seconds, FJ's single store performance broke through 5 million in a thunderbolt. After a long day's struggle, the exciting moment finally arrived. At 24 o'clock at 618 o'clock, FJ's single store's performance reached 15 million, and successfully achieved a good result in the first three years of the Tmall men's category.

Remember six: hand in hand at the Great Britain's Hai Lan's home dialogue fashion art and cultural ingenuity

Remember last year's photo of British Prime Minister Cameron and his British Prime Minister, who were sitting close to each other in a small bar drinking beer and eating french fries? In addition to the exchange of politics and "diet civilization" between the top leaders, 2015 this year, the first Sino British cultural exchange year was held, and the highest level of artistic exchange between culture and creative industries was held.

On the evening of June 20th of this year, as the continuation of the first Sino British exchange year, "China Wind - Sino British cultural exchange: fashion and art dialogue Salon" was successfully held at the Royal College of Art report hall.

The cross border dialogue salon takes the theme of "fashion and art dialogue" as the theme. It aims to build a platform for communication between China and Britain in fashion and art, to build a cross-border consensus between Chinese and British Art leaders, to find a balance between fashion brand culture and artistic value, and to create more channels and opportunities for enhancing cross-border cooperation in fashion and art.

As a representative of China's fashion industry, Hai Lan's family went to the UK to conduct a multi-faceted exchange with Chinese and foreign art and fashion academia leaders, fashion elites and young students.

Story seven: happy birds join the Korean school uniform brand elite to enter the school uniform market.

In June 28th, BONO, the independent brand of SZ002154 group, signed a joint venture with the Korean Hyungji group's school uniform brand elite.

BONO, the professional clothing brand and elite, the first brand in the Korean market, will officially join the Chinese uniforms market, break the existing market structure of Chinese uniforms, and inject fresh blood into the traditional school uniform market.

In the near future, all Chinese students will have the chance to wear the elite brand uniforms, and plan to achieve IPO in the next few years.

Story eight: Modern Boulevard purchase Italy luxury department store Excelsior Milano

Following last year's 40 million 680 thousand stake in the acquisition of 51% equity interest in the sports brand of the same name as Belgian designer Dirk Bikkembergs, the Chinese men's wear group fashion Boulevard fashion group Limited by Share Ltd (formerly known as Guangzhou's nundi Road Apparel Limited by Share Ltd) has bought another Italy Excelsior luxury goods department in Milan, Milano, for 21 million 300 thousand euros.

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Story nine: high end interview Zheng Anzheng: distance between Chinese men and fashion

In June, I was interviewed by TV, a senior interview: Zheng Zheng, chairman and CEO of Limited by Share Ltd, an Zhengxing fashion group.

An Zheng fashion group currently owns five distinctive clothing brands, including JZ nine, IMM Yin Mun, an Zheng men's wear, FionaChen (Fei Nachen) and MOISSAC (mensac), and has 915 independent brand stores and shopping malls in China.

Zheng Anzheng said that at present, he was the third entrepreneur in his life and a magnificent turn in fifteen years. Fashion has long been integrated into his genes, and making a brand is also like being a man.

Ten: Bosideng shut down 1572 stores last year, KangBo brand withdrew from the market.

After three consecutive years of decline in operating revenue and a continuous decline in net profit, Bosideng's overall performance has finally improved.

In June 29th, Bosideng announced its fiscal year ending 3 at the end of 2016.

Data show that Bosideng's revenue in the fiscal year was 5 billion 787 million yuan, down to 8% compared with the same period last year, and net profit rose 112.5% to 281 million yuan.

Over the past two years, the apparel industry has faced problems of overcapacity and declining brand competitiveness. In addition, more and more overseas brands have accelerated the pace of business expansion in the Chinese market.

For many reasons, Bosideng has been carrying out the adjustment of retail outlets and cleaning up its inventory.