Ali Zhang Yong: Taobao Wants The "Heaven" Content And The Community Is The Wings.

In June 30, 2016,

Group CEO Zhang Yong in "

At the launch ceremony, Taobao users are becoming younger and younger.

After completing the mobile pformation, Taobao is also relying on new technologies and new models to guide young people and encourage them to create more content, communities and

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Taobao will take the creation festival as a starting point to help users to spend time on Taobao after 00 and later, to find fun and release their creativity and creativity.

Zhang Yong revealed that today, 80% of Taobao's users are under 35 years old, and the proportion of users under 24 years old is 35.

The rise of Taobao is accompanied by the growth of a generation, but now this generation is already a parent.

They are still very loyal users of Taobao, but their next generation and the next two generations of users are thriving and thriving. These people are really growing up on the Internet.

According to Taobao's latest data, mobile phone Taobao has 150 million consumers every day, and every active user opens more than 7 times a day, and visits more than 18 stores daily.

Consumers produce 20 million comments daily, 5 million times sharing and recommending goods, and Taobao headlines have more than 80 million monthly users.

Taobao is moving from a shopping platform to a content production platform and a consumer community.

Zhang Yong said that Taobao was born in 2003 and has been rapidly rising in the centralization of traffic distribution on PC for ten years. Then in the past three years, we have seized the wave of mobile Internet, made use of big data, and made use of personalized recommendation service consumers to complete the mobile pformation and become the largest mobile life platform of the whole ball game.

Facing the future, the frequency of new technology is increasing. VR, live broadcasting has become a hot topic. Every one of us gets the way of consumption information, and the way of shopping will change dramatically. Taobao must always walk in the forefront of the times. Lead this ecosystem, first embrace and create such a new user experience, and eventually become a trend of consumption and consumption trend, forming a default standard.

Zhang Yong further pointed out that the core behind this is to let generations of users stroll in Taobao, which is full of the joy of discovery. Taobao and users continue to create new products, new consumption objects, consumption contents, new information and new contents.

At the same time, we are committed to promoting the link of consumption decisions with the platform more frequently, promoting the relationship between users and businesses, and promoting the similarity between users and forming communities.

Alibaba will continue to firmly support Taobao, moving from shopping platform to content generation platform to consumer community. This is our firm direction.

On the same day, a press conference revealed that the "Taobao creation Festival" will be held from July 22nd to 24 at the Shanghai World Expo exhibition hall.

In three days, the creation festival will focus on the three themes of "T", "A" and "O", to show the most original design, the most fashionable fashion culture on Taobao, and the most avant-garde black technologies in the world.