It Is Not Easy For Xiushui Street To Build A High-End Image In The Eyes Of Consumers.

At present, Xiushui Street market has introduced dozens of freedoms such as Yi Fei, Liu's workshop, Li Fei Er, Sasha, Su Wei and Zang Yi hall.

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The brand, and the silk, porcelain and handicrafts with unique national culture and charm, also enhance the strength of Xiushui national brand.

Xiushui Street, Beijing, which gained much international fame, has been reappearing for a period of time after another closed market reform in 2015.

Recently, a reporter in Xiushui Street merchants billboard saw "credibility = quality +".

These are the inspiring and eye-catching slogans of "high price performance ratio", "combination of foreign trade original buyers + fashion buyers + designers" and "international brand collection false ten".

Zhang Teng, planning manager of Beijing Xiushui Street market limited, said that Xiushui Street, now reborn, is now striving to build China's first international high-end market and plans to open branches in some domestic cities.

But the industry believes that the improved Xiushui Street organic encounter also has challenges.

Outstanding ethnic and original cultural characteristics

The shoppers who shop in Xiushui Street always attract people's attention. When they go to the president, they go down to the people, and there are numerous Gao Guanda's expensive and stylistic stars.

In 2015, there were more than 400 clearing houses in Xiushui Street, and the most notable concern of Xiushui Street was the introduction of more than 260 national brands, original designs and brand collection shops.

Now, Xiushui Street has begun to attach importance to intellectual property protection, trying to reverse the image of previous sales.

Zhang Teng said that building a distinctive national brand has always been the main feature of Xiushui Street's development, and only the national is the world.

At present, the Xiushui Street market has introduced dozens of free brands and designer brands such as Yi Fei, Liu's workshop, Li Fei Er, Sasha, Su Wei and Zang Yi hall. At the same time, silk, porcelain and handicrafts with unique traditional culture and national charm have also enhanced the strength of Xiushui national brand.

Xiushui Street will create the most traditional shopping place with cultural charm.

An interesting phenomenon has been found in all the shops in Xiushui Street, that is, most foreign customers are staying in different stores with different ethnic characteristics.

In the three floor of Xiushui, we saw the latest pformed boutique. Several foreign guests were choosing cheongsam in a shop selling cheongsam in the national style.

A foreign female customer told reporters that they like Chinese traditional clothes very much. They are not only beautiful, high quality, but also valuable.

Compared with the big shopping malls, Xiushui Street has a stronger flavor of China, and more special products can be selected to meet their needs.

The shopkeeper indicated that after the renovation, the storefront environment was better than before, and the improved storefront highlights the high quality of its own clothes.

The improvement of decoration grades has also made more traffic.

The owner also said that his own brand clothing was positioned in the high-end.

Designed by a professional designer, he owns his own factory, so that not only can he retail, but he can also expand the wholesale business.

Zhang Teng also said that in Xiushui Street, many businesses have factories ranging from small to more than a dozen or so.

Xiushui Street is also a showcase for businesses. Relying on the flagship store in Xiushui Street, brand investment can be realized.

According to the insiders, Xiushui Street, with its ethnic characteristics and products as its main content, can really be suitable for long-term development.

The products with ethnic characteristics not only carry forward the Chinese traditional culture and national brand, but also make the national brand easier to go out.

But at the same time, experts also suggested that Xiushui Street's cultural atmosphere with Chinese characteristics is not strong enough. Xiushui Street market should enhance the value of national products by adding additional value while operating its products with national characteristics.

And ensure the quality of clothing is up to standard.

High-end luxury strategy concerns

Xiushui Street is located in the core area of CBD, backed by embassies and consulates, surrounded by high-end shopping malls, star rated hotels, high-end office buildings, the world's top 500 enterprises, senior white-collar, fashion crowd gathered, and has huge demand potential in the purchase of fashion luxury goods.

As early as the beginning of last year's pformation, in the propaganda inside and outside the market, Xiushui Street has put forward the trend of selling the high-end shopping malls, such as Yansha, China World Trade Center, Beijing SKP, Qiao Fu grass and so on.

The comparison of the real prices of homogeneous goods in high-end shopping malls and Xiushui Street reflects the advantages and disadvantages of high-end goods in Xiushui Street.

It is understood that the Xiushui Street market is a fixed rental mode, and the shopping mall is a linked mode of running water. Because of the different mode of operation, the commodity sales price of the market will be lower than that of the shopping mall.

Among the many investment advertisements hanging outside the building, one of them said, "consumers who have doubts about the sale of high-end and high priced goods in the market suggest that we first go to China World Trade Center, Xinguang world and other high-end shopping malls to return to Xiushui Street consumption after quality and price."

In the face of the impact of the electricity supplier, the online purchasing is hot. In this context, how should Xiushui Street develop? Xiushui Street said that with the strong channel advantages of suppliers, the supply price of Xiushui Street luxury goods stores is extremely competitive, and the price of goods is the lowest.

The same quality goods, the price is set, the price is lower than the electricity supplier.

The most important thing is to buy things in the store, you can see objects, you can try, experience is the most important.

In the pformation and upgrading plan of Xiushui Street, we know that the price advantage of Xiushui Street luxury stores is not like that of Oteri J.

Xiushui Street has promised that all the brand merchandise sold in the shop is a genuine product, and no outlets are exclusively for goods, quality and fidelity.

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But it is not easy to build a high-end image in the minds of consumers.

Miss Lin, who is spending money at luxury stores in Xiushui Street, says that although luxury goods in the store are cheaper than domestic counters or even overseas purchases, the store will also guarantee a ten loss, but Miss Lin is hesitant about buying here.

At a luxury brand collection store, the shop assistants know that after buying luxury brand bags at the store, if quality problems are not available at the national luxury brand stores, they can only get the store warranty or other specialized maintenance stores to keep the warranty.

On the ground floor, many shops sell luxury brands and shoes.

In the interview, it is found that these so-called big bags and shoes are produced and sold by the owner's own factory, not only for retail but also for wholesale.

In a shop selling GUCCI bags, the owner told the reporters that their products were produced by the Hongkong factory, and the shoppers would provide separate customized services for the customers' favorite styles.

"There are fewer than 5 shops selling luxury goods in Xiushui Street market, and more shops are under the banner of foreign trade, and a few stores admit that their products are made in 1:1.

In this mixed market, it will be hesitant to spend more than ten thousand yuan to buy a famous brand bag.

Miss Lin expressed her concern.

It has been learned that Xiushui Street has been investigated and punished by the trade and Industry Bureau for several times because of the sale of goods.

It is inevitable that this big sale with high cost performance will give customers some scruples.

In this regard, Zhang Teng said that Xiushui Street luxury stores have the most professional luxury goods suppliers. They supply Jingdong, vip.com, temple library and other luxury online shopping platforms all year round, and have more than 200 European and American brand purchase channels. They are all imported goods and have a complete set of "certificate of origin", which supports global counters inspection.

At the same time, in line with the principle of "no shortage of shortages", Xiushui Street has implemented the most stringent access system. New businesses must be inspector, inspector and inspector by themselves.

With regard to the concerns of customers, Xiushui Street said that it has combined with government departments, industry associations, quality supervision departments, and resources such as online and offline design, OEM manufacturers and stores to create a "China cost-effective commodity alliance" to pform from "made in China" to "made in China" and then "made in China".

However, as of press release, the brand of luxury stores has not been publicizing much, and the styles are outdated.

Zhang Teng said that the pformation and development of Xiushui Street will also be inadequate. At present, we are still exploring the way forward, and Xiushui Street's pformation is still continuing.

Now, the Xiushui Street market is striving to build the most cost-effective high-end market.

In the future, the Xiushui Street market will replicate its high-end market operation mode to the whole country. At the same time, it will build O2O e-commerce platform, and high-quality merchants can directly switch to the electronic business platform, so as to realize integrated operation on line and offline.