CBME Brand Empowerment And The Bridge Of Cooperation Between Baby And Baby Industry

The sixteenth CBME China baby pregnancy exhibition.

The exhibition (hereinafter referred to as 2016 CBME China) will be held in Hongqiao National Convention and Exhibition Center (Shanghai) on 20-22 July 2016.

2016 CBME China authorized zone and international licensing Exposition (Las Vegas), Europe

Authorized Exhibition (London) strong joint efforts, a new upgrade, is expected to Thomas, Fisher, plant zombies, cherry meatballs, pleasant goat and gray wolf, pig pig, bear and other 50 well-known licensing brands will appear on the same stage.

CBME China believes that the authorized business of pregnant and infant children in China is ushering in the best opportunity for development. The 2016 CBME China authorized area will integrate high-quality resources and accelerate the exploration of industrial potential.

Brand licensing business has great potential in the market for pregnant babies.

Brand authorization refers to the authorized use of the brand by the owner or the legitimate user. For example, the film captain of the United States has authorized its cartoon image to be used by toys and children's clothing enterprises.

In the field of brand licensing, China is the fastest growing one.

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Charles Riotto, chairman of the International Licensing Association (LIMA), once said: "in 2020, China's middle class population will reach 600 million, and the Chinese market will become the driving force for the global licensing industry."

At present, the global authorized retail sales amount is more than about 200000000000 dollars per year, and is still increasing year by year. But the 2015 China animation brand licensing industry development report shows that the Chinese brand authorization market is 6 billion 140 million dollars, accounting for only 2.5% of the global authorized market, and the market potential is huge.

Meanwhile, China's large population base, coupled with the 2016 two child policy superimposed on the "big year" in the year of the monkey, Chinese population scholars predict that this year China will usher in a small peak of fertility, and the continuously developing infant market demands for differentiated and high-quality products.

There are many fields in the field of pregnancy and infant. Apart from familiar maternal and infant products, baby food, health products and snacks, toys, educational and souvenirs, children's wear, baby wear, children's shoes and accessories, there are also gowns, underwear and accessories, lathes, seats and furniture.

The development of brand licensing business in this industry is huge.

The Chinese licensed market of pregnant and infant products has been favored by multinational companies.

In the 2015 fiscal year, Disney sold 1 billion 200 million consumer products in China, accounting for only 65% of children.

With the opening of Disney Park in Shanghai in 2016, Disney's authorized business can expand rapidly in China, and will also promote the rapid development of authorized business in China.

In the field of pregnant babies, the child safety seat brand Kiddy has been authorized by the image of Finland MOOMIN, and has released the MOOMIN series children safety seat this year. The international mother and baby products brand Pigeon has also launched the Disney 3D cartoon children's care products series. It combines the cartoon authorization image of bear Vigny, jumping tiger, EER and piglet with the packaging originality of the pregnancy baby care product.

CBME set up a bridge between brand licensing and pregnant and infant industry cooperation

As the world's leading exhibition of baby pregnancy, CBME China will help world-renowned authorized brands to develop the potential market of China's baby pregnancy products and help the authorized brand to be highly effective with authorized vendors and distributors.

CBME China was founded in 2001 and has been successfully held for the 15 time. With the development of the authorized market in China, more and more pregnant and infant product brands hope to find high-quality authorized brands to expand their businesses.

Since 2012, CBME China has set up an authorized exhibition area to vigorously promote the development of brand authorization in the Chinese market.

In 2016, the CBME China authorized zone was upgraded with the international brand licensing exhibition to expand the one-stop business of licensed maternity and 0-16 year old products.

As the largest authorized exhibition in the world, the international brand licensing exhibition has been dedicated to connect all the international authorized industries in the past 35 years. It is currently held in Las Vegas and London, UK.

2016 the CBME China authorized area is expected to have 50 well-known authorized brands in the 5000 square meter authorized area. The 20000 producers or brands will become potential authorized providers.

For the first time, the organizer will open a special trade fair to help the authorized business and the authorized business to effectively link up. At the same time, a special seminar on brand licensing will be held to help the authorized business and the authorized business to expand business opportunities.

"Since 2012, we have been authorized to cooperate in Asia to maintain a two digit growth in sales, while in the past four years, the business in China has increased three times compared with the same period last year."

Ms. Liu Yanhong, Asia senior director of MATTEL consumer products group, said: "as a few exhibitions that MATTEL has participated in in China, CBME China is a good platform.

In addition to showing MATTEL's products and brand concept, it is more important to help us find like-minded partners.