Beat Disney? Where Does Luo Meng Sheng'S Bottom Breath Come From?

Shanghai

More than a week after opening up, the Shanghai tourism and related industries were also detonated, while the trillion Chinese amusement park industry was also heated up.

But how does the local amusement park compete with Disney? What are the differences between Disney culture and Chinese local paradise culture? What's the way out for the local amusement park?

Compared to Wanda Wang Jianlin, who wants to make Disney unable to make profits for 10-20 years,

Group Chairman

He continued to shoot Disney's pirate culture and said he was born to defeat Disney, triggering a heated debate among netizens. At the same time, it seems to be more effective for the development of China's local paradise.

Netizens have speculated about the holy language of the mouth, saying that the business is not profitable, and everything is over, but Sheng Jing Sheng seems to be no ordinary businessman.

In fact, Sheng Jing's statement is not a whim, but it has been brewing for more than ten years.

Beat Disney

Where does the spirit of Sheng Meng Sheng come from?

Disney is the next opponent of Sheng Jing's gunpoint aiming, and his respected predecessor and the super unicorn.

Shanghai Disney park officially opened in June 16th. It has become a hot topic in China and even in the world. It even attracts many Japanese tourists to queue up to see it in the middle of the night. Stars such as Yao Ming, Li Xiaolu, Chen Yao and so on also play family members for the first time.

"Shanghai Disney Tourism Report" shows that the national tourist tour of Shanghai, Shanghai per capita consumption of 2219 yuan, if according to the annual reception of 15 million tourists count, Disney will create 33 billion yuan tourism income.

However, behind these beautiful pcripts, there are many netizens Tucao consumption is high, services need to be further upgraded, mechanical failure, queuing time is too long.

But these are not the most controversial ones.

The pirate tribe of Pirates of the Caribbean was introduced into Disney park. The first day of opening the park encountered mechanical failure. While stimulating pirates while pirating pirates, the pirate culture was highly publicized, which may have a negative effect on the growth of children whose children are still young. This has become the focus of Disney's life.

Sheng Jingsheng, two consecutive articles, "take a child to see pirates, how can it be", "he was born to defeat Disney", pointing directly to the adverse effects of Disney's piracy culture, especially on the children, where is the Chinese cultural paradise? This also pokes a lot of people's "pain points" and begins to ponder over what kind of Paradise culture we need, and how can we promote our own culture?

Disney's history can be traced back to 1926. In that year, Walt formally established the "Walt Disney production company".

But speaking of history and culture, the 5000 years of Chinese history is comparable to that of Disney park. But the reality is that compared with the cartoon characters of Disney paradise, Sun Wukong, pig Ba Jie and Zheng He of the seven western countries do not seem to have great attraction in the hearts of Chinese children.

Sheng Jingsheng wants to change this situation.

As early as 15 years ago, Sheng Jing Sheng noticed that cultural GDP accounted for only 4% of the total GDP in Zhejiang province. At that time, Korea accounted for 16%, and the United States had 50%.

Sheng Jing, who has always been carrying a cultural dream, is very anxious. Although he has not really set foot in the cultural industry yet, he has started to think about it at night.

Suddenly, one day, Sheng Jing was born with a brilliant light.

Luo Meng is a Chinese amusement park, and cultural paradise is a countermeasure.

Sheng Jingsheng said at the two sessions, to be a cultural paradise, we must study and study Disney. Disney is one of the best representatives of foreign culture, because Disney is the sum of BAT's three families. In his view, the cultural industry must be a sunrise industry, and the future development space is limitless.

But Sheng Jing Sheng also knows very well that it is very difficult to do cultural industry, and the road is very long.

But he was not afraid. He said, "the road is very long, but I am a newborn calf and not afraid of tigers. Making a cultural paradise, such as making clothes, is slowly coming by a needle. It can not be accomplished overnight. But I can endure it. I will spend half of my remaining life until I beat Disney."

As a practitioner of Chinese paradise culture, Sheng Jing Sheng agrees with Wang Jianlin. In his view, Wanda Plaza's thinking is forward-looking and correct. "The future must be paradise plus commerce".

But he also thinks Wanda is only a simple imitation of Disney paradise now, and has not yet found a way or a little lost.

"The paradise that Wanda wants to make is too big, but the foothold is still in the right place. It has not yet been combined with the real things."

In the view of Sheng Jing Sheng, the Luo Meng World Park, which he wants to do, is to combine the three aspects of paradise, culture and Commerce perfectly and make Chinese cultural amusement parks.

Some people questioned Sheng Jing Sheng, saying that Sheng Jing Sheng was just talking big and unrealistic; others thought that the world park, like Wanda paradise, was just a copy of the next Disney Park, and it would be hard to beat Disney with localization products.

In the face of doubt, Sheng Jingsheng, who used to be low-key, laughed at him. For him, decades of business experience made him accustomed to ups and downs and 99 objections. Only one support was the norm before success. He had already seen the direction of the future.

Culture is what he must practice in his life. How can he give up easily?

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Ten years of grinding a sword

What does it mean to create a Chinese paradise?

Chen Dapeng, executive vice president of the China clothing association, once commented: Sheng Jing Sheng is an entrepreneur who looks at the world and has great ambition. He constantly denies innovation, passion and dreams, and creates many legendary stories in China's clothing industry.

For Sheng Jing Sheng, such a legend continues.

Now Sheng Jing has not "retired". Instead, he will spend the rest of his life doing the Chinese dream paradise with positive energy.

"Ten years of grinding a sword, why do we have to stand on such a position as Disney, because we are the people of China's positive energy culture dream."

Zhou Mengbiao, deputy general manager of Luo Meng World Park, praised Sheng Heng Sheng's determination of "ten years of grinding a sword": "10 years ago, the layout of 5 years has made the great work of today's Luo Meng World Park.

He worked hard and worked hard for his work. He arrived at the site at 5 every morning for guidance and pains.

His spirit is the specific presentation of today's Roman World Park.

For Sheng Jing Sheng, Luo Meng World Park is not only his personal blueprint, but also an important piece in the process of Chinese dream realization.

Sheng Jingsheng said: Disney Paradise can not find north, because only one hundred years of history let Disney paradise panic, forced by profit pressure Disney paradise and thus hard to plug the pirate culture and so on, does not agree with the elements of Paradise should have temperament.

Sheng Sheng Sheng's plan for Luo Meng World Park is clear, that is, high technology + positive energy culture, and a culture of the spirit of the times.

We should encourage a generation to move forward, and we should teach and enjoy music.

Obstruction and hardship

Where will Roman world park go?

Sheng Jingsheng is not a big mouth.

But as long as we talk about the Roman World Park, Sheng Jing Sheng is very strong.

The Roman World Park in Ningbo has some disadvantages of weather conditions.

"The weather is like Ningbo, it rains much, and it rains nearly 160 days in a year, so we chose the new form of indoor and outdoor, according to local conditions, and Disney is pure outdoor. What should we do if it rains?"

Noble and exquisite.

This is the key word that Sheng Jing Sheng set for Roman World Park.

At present, all the Chinese parks in the market are made of ordinary cement, though cheap, but the overall appearance is very rigid.

Sheng Jing Sheng research found that foreign high quality and successful paradise is carved concrete, even if it means a dozen times the price of ordinary cement, Roman paradise does not hesitate to use carved cement.

Highly sophisticated and highly configurable.

This is the design and planning concept of the Roman World Park.

Sheng Jingsheng invited designers from abroad to enable visitors to play in five continents at the Roman World Park.

"Because we are the universal dream."

Zheng He culture, Zhang Qian's Silk Road and global culture.

This is the theme and main culture of the globe.

To be positive, we must have Chinese culture that is consistent with the times.

This also fits the prediction of Sheng Jing Sheng's development of the future park.

Based on the theme of "global culture", Luo Meng world park builds a modern urban cultural industrial park relying on the theme park platform. At the same time, it creates the Chinese dream and the Chinese paradise culture by virtue of its theme cultural characteristics and the advantages of performing arts resources.

Sheng Jingsheng said: "on the basis of the lack of ammunition, I never gave up my dream and never lowered the quality of the globe."

The theme of many years in the park is very small. But Sheng Jingsheng, with enormous financial pressure, insists on changing the theme every two months, including Disney and other theme parks in China. The theme is always the same, at most two themes.

Even Xie Tingfeng, Nicky Wu, and many of China's star celebrities feel that such a good paradise is actually a non tier city in Ningbo.

Nowadays, more and more tourists are coming to China. There are many foreign tourists from five continents of the world.

Many tourists say that adults in Ningbo can feel ancient cities, bathing with drizzle and enjoying flowers. Children can enjoy themselves in the amusement park, and they can also enjoy teaching, especially the positive energy culture of China.

From young to Roman, to vigorous reform, Sheng Jing's enterprising quality laid the foundation for his success.

This time, the ten year old Sharon World Park was also a result of careful consideration.

Now, facts have proved that Roman World Park has accumulated a good reputation. So, next, what will be the grand plan of Sheng Jing Sheng? What direction will Roman's long sword be pointing to? Whether it will one day be able to defeat Disney as expected will be worth watching.