See How La Redoute Opens Chinese Station And How To Deal With Tmall Jingdong?

On July 1st, the huge consumption potential of Chinese consumers attracted more and more overseas.

The website opens the sales channel to China.

It is learned that France is the largest.

LaRedoute, a shopping website, has opened a Chinese e-commerce website and has provided over 10000 items.

LaRedoute Chinese e-commerce website

The orders produced at LaRedoute Chinese station are shipped directly from the LaRedoute headquarters warehouse. Logistics is conducted by direct mail, and supports mainstream payment methods such as UnionPay and Alipay, with special Chinese customer service, which eliminates language barriers.

To celebrate the launch of the Chinese official website, the website has launched mail and coupons.

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Such as Clarks, Newbalance, Asics and so on, gave preferential prices, promotional activities until July 20th.

It is understood that LaRedoute was born in France in 1837, mainly selling men's wear, women's wear, children's wear and furniture supplies, and has over 3 million customers in more than 120 countries in four continents.

LaRedoute's e-commerce website has a high degree of acceptance among French consumers, with a daily volume of over 5000 pieces.

According to the data of M diam diam trie's monthly independent visit to France, the total number of monthly visits to LaRedoute ranked 5 million 746 thousand, ranking only seventh after Amazon and Cdiscount.

At present, LaRedoute has set up seven branches overseas, including the United Kingdom, Belgium, Russia, Switzerland and so on. International business has accounted for 25% of the total turnover of LaRedoute. China will become the next important growth point of its business channel.

However, Newbalance, Clarks and other brands have been sold in Tmall international and Jingdong global purchase platforms. Fast fashion brands such as H&M and ZARA have also taken a certain market share in China.

According to the analysis of people in the industry, although the LaRedoute Chinese station has been integrated into localization services, WeChat, micro-blog and other socialized marketing methods have been followed up, but it needs to be fully rolled out in commodities, prices and promotion, and there are still many difficulties to be served.