Chinese Buyers Who Once Suffered A Lot Are Now Welcomed By Highly Cold Department Stores.

Continuing policy and capital dividends

With the rapid development, the accompanying consumption boom and consumption upgrading have changed the quality of life of the Chinese people. It has also activated the overseas buyers of the cross border consumer supply chain, from the Chinese buyers who once suffered a lot and now to the high cold.

Shopping malls are welcome, and professional overseas buyers are gradually turning into a new wave of consumer spending by the development of cross-border e-commerce and the rise of domestic consumption power.

"Welcome Chinese buyers to sweep goods".

The cautious Chinese buyers who have entered the store have become "top guests" in foreign shopping malls.

A photo of "welcome Chinese buyers" in a shop window has triggered a heated debate in the cross-border e-commerce industry. With the rapid development of domestic cross-border electricity providers in the past two years and the rise of domestic consumption power, overseas Chinese buyers who go out and go to high-end shopping malls all over the world have been highly sought after.

In an interview with reporters, Cindy, an overseas buyer living in the US, regrets that today's US shopping centers no longer contradict or discriminate against Chinese buyers. On the contrary, buyers are mostly VIP customers in shopping malls, and they will get a big discount.

"Of course, buyers at the new stage also need more skills, and have already gotten rid of the old mode of purchasing orders from customers and shopping in shopping centers."

In 2012, Cindy officially became a buyer of the cross-border electric business platform, and in her view, the buyer has changed greatly compared with the traditional purchasing agent.

The bridge between consumers and consumers is simply to earn the difference between the profits in the middle, while buyers can play a more active role. "Professional buyers need stronger ability to choose products, and can also perceive changes in consumer demand in the coming period of time when the price discount is shorter."

The buyer model described by Cindy is already the role of cross border traders in many cross-border industries. Buyers can not only rely on stable supply channels to sell mainstream overseas goods in the market, but also can become the exclusive agent sales channels for many small fashion brands through the effect of the large number of fans gathered by cross-border buyers in the market. But such buyers can not be realized by one person alone, and more and more buyers have their own teams, including products, procurement, delivery, after sales and services, which have been more large-scale and specialized.

It is reported that Cindy's LoveChloe shop in the ocean terminal platform has a buyer who specializes in procurement abroad, including staff responsible for customer service, and staff who are responsible for packing and delivering goods.

"Under normal circumstances, the work of overseas buyers starts from the stock selection, users order, the staff pack the goods, and through the berkhai international logistics, we can basically achieve the next day delivery, ensuring that users have the experience of zero time difference in overseas shopping," Cindy said.

Benefit from cross-border electricity providers

The reason behind the rise of buyers' role lies in the development of cross-border electricity providers and the upgrading of domestic consumption.

Data show that last year, domestic online shopping users accounted for 22.7% of cross-border online shopping users, an increase of 9.1% compared to 13.6% in 2014.

With the improvement of people's living standard, the main body of cross-border consumption is rising, and the consumption demand of cross-border online shopping is generally optimistic in the industry.

The steady growth of demand and more personalized consumption demand gradually emerged. According to the distribution data of Hai Tao commodity category released by Yi Guan think tank in 2014, the consumption of clothing shoes and bags accounted for about 35% of the highest consumption, followed by milk powder, cosmetics, 3C electronic products and luxury goods, ranking 2-5.

However, benefiting from the policy of the fifty-sixth cross border e-commerce pilot city and the General Administration of Customs (July 2014) on the issue of regulatory matters related to the entry and exit of goods and articles for cross-border trade in e-commerce, the emerging bonded import mode still failed to shake off the dilemma of homogenization competition, and the emergence of cross-border e-commerce platforms like foreign ports and other buyers greatly alleviated the pressure of domestic consumers on the demand for personalized non standardized goods abroad.

Ceng Bibo, founder and CEO of ocean wharf, said that the platform has gathered more than 20 thousand buyers from 44 countries and regions in the world to provide a wealth of overseas commodities for nearly 40 million consumers in China. Ceng Bibo said, "our platform statistics show that some of the buyers on the platform have highly educated doctors, postgraduates and other famous universities. They are a group of people who are expanding with China's overall consumption upgrading. They are highly sensitive to market changes and have better ability to do the commercial operation of selected products and the whole team."

In the eyes of another professional buyer, the development of cross-border electric business shortens the distance between overseas buyers and domestic consumers. In particular, some cross-border e-commerce platforms have opened community functions, and buyers and consumers can communicate freely in the platform community, to a certain extent, achieving zero time difference and zero distance of cross-border overseas shopping.

The rise of buyers has also benefited from the pursuit and competition of cross-border electricity suppliers.

Ceng Bibo said that the overseas buyers on the ocean pier platform will conduct regular pre-sale training, policy and regulations training under the organization of the operation team of the platform, provide efficient services for buyers at the logistics side, and provide corresponding services for buyers who need to do customer service consultation and after sale replacement.

The future is not just buyers.

After years of development, overseas buyers' ambitions, which are activated by cross-border consumption, are no longer limited to the current online cross-border commodity trading. More and more buyers hope to develop their small shops into large companies, own their own brands and sell them to the world through the development of cross-border e-commerce platform.

At the same time, there are buyers who hope to strengthen the layout of offline stores and enhance the ability of display and after-sales service under the line.

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Cindy believes that the development trend of buyers in cross-border e-commerce platform should get rid of the homogenization and homogenization competition, improve commodity category as far as possible, and provide one-stop shopping experience for users.

"There is competition in any mode and any platform. The competition of similar commodities compete in price and service. This kind of environment will test buyers' ability to choose products, acquire and maintain channels.

Therefore, I hope that in the future, we will create our own brand and serve users through the development of cross-border e-commerce platform, "Cindy said.

Buyer Niu Ge believes that whether there is quality service determines whether the buyer can succeed.

At present, domestic cross-border electricity supplier development is only 0-1 of the high-speed stage, there will be more adjustments in the future, so that the industry will develop more stable.

In the process, there is still a lot of challenges in the after-sales service of cross border electricity providers. The buyer, Niu Ge, said: "we plan to set up a display experience shop in Shanghai in the second half of the year, which can provide services such as offline experience and after-sale services, and further improve the current domestic consumers' trust crisis in the preservation of overseas commodities".

In fact, the model described by the buyers is the cross-border O2O experience model encouraged by the Beijing municipal government at present.

In September last year, the Beijing municipal government issued the "implementation plan for the comprehensive opening of services in Beijing". It said that it would improve the operation management mode of cross-border electricity providers from the following aspects: promoting online and offline (O2O) direct purchase experience stores, and so on.

At the same time, the 2016 Beijing cross border electricity consumer experience season, sponsored by the Beijing Municipal Commerce Commission, was officially launched in May 29th. Offline experience and online shopping have become the new cross-border consumption trend of Beijing consumers.

However, there are also analysts who believe that the O2O mode is not a barrier to cross-border electricity providers. It is impossible to solve the biggest pain point, that is, what is bought and sold. The key to the rapid development of the model is whether it can achieve high-quality cross-border shopping experience.