Textile And Garment Industry Rises

From the macro perspective of the industry, China in 2015

Domestic and foreign demand continued to slump, and external demand recovered in the first quarter of 2016.

Total demand is low and retail sales growth is negative for the first time.

The total retail sales of GDP and consumer goods continued to decline, and apparel retailing continued to slump.

In 2015, external demand continued to slump, cotton prices declined, and the difference between domestic and foreign cotton prices narrowed. In 2016, exports rebounded in 3 and April, and cotton prices declined steadily.

Brand listed companies continue to differentiate.

The advantage is increasingly obvious.

In 2015, the total operating revenue increased by 10.8%, and the gross margin decreased from 44.9% to 44.1%. There was little difference between the first quarter of 2016 and 2015.

The house of Hai Lan is deducted.

After that, the revenue of brand companies was almost zero in 2015, net profit declined by 18.6%, and the growth rate of the first quarter of the 16 year was restored, and the gross profit rate was slightly higher than the previous year.

In the context of the growth of export volume of production listed companies, the industry also has a pattern of differentiation.

The performance of cotton textile enterprises rose steadily in 2015, and Q1 continued to grow in 2016.

As for turnover in 2015, cotton prices began to replenish because of the downward trend in cotton prices.

In 2015, inventories and accounts receivable slowed down and cash flow improved slightly.

The fundamentals of the industry show an overall low growth trend, but in fact, intra industry differentiation has begun, and the new trend of industrial change has already taken shape.

To treat the target in the industry, we should grasp from two dimensions: 1., to have the value support, but lack the explicit catalysis, and do not form the target of new growth (love, net value, information) logic, and layout when it is undervalued.

2., we should seize the trend of industrial change, screen strategies that conform to the trend of change, layout at appropriate time points, and enjoy the dividends of industry change.

The main line of investment revolves around the trend of industrial pformation.

The demand change of front-end channel changes, consumers' personalized demand has existed for a long time, but due to the excessive fragmentation of individual consumer information, it is difficult for traditional enterprises to collect consumers' specific preferences through their own brand limited offline channel data.

Net red as the online self media platform, through its own unique content creation, in the collection of a large number of fans with the same hobbies, but also passed.

Big data brings together the personalized demand which is difficult to collect before traditional channels, which makes personalized demand concentrated in the emerging channels such as net red.