"Taobao Festival" Will Visit Shanghai Expo Exhibition Hall.

Not long ago, the Buy+ concept video of the screen can be instantly experienced! "June 30th."

At the conference, Zhuang Zhuo ran, the senior director of Ali mobile platform, spoiled the wonderful VR.

Experience and announce that Buy+ will debut in the July Taobao building Festival.

The "Taobao Festival" will be landed at the Shanghai World Expo Museum in from July 22nd to 24th. This is the first time that Taobao has held super large-scale offline activities, hoping to create an imagination carnival for young people all over the world.

The Taobao creation Festival, marked by TAO, focuses on the three themes of T (Technology Technology), A (Art Art) and O (Originality originality). It shows the technology, music and trend to young people all over the world in a very interactive way.

The scene, variety, subculture and so on.

Alibaba group CEO Zhang Yong said, "Taobao users are getting younger and younger, and the proportion of post-90s users has exceeded 1/3.

At the same time, Taobao is becoming younger and younger. By constantly emerging new technologies, it guides and excavates the consumption preference of this generation to help them find the same company and find the products they like.

The core of this is innovation and creation. With the creation festival as the starting point, Taobao will continue to help Chinese youth release their creativity and creativity.

Buy+ will be the first show in Taobao Festival.

This conference, Taobao also for the first time outside the "spoiler" shopping experience based on VR: with VR helmet, there is a fantastic shopping scene before; the robot guide "light rain" gently help you to buy goods; take the bag in your hands, you can enjoy 360 degrees without dead angle, click to check the details, immediately appear supermodel T show to show you the wearable collocation...

Taobao "Buy+" Scene

In the July Taobao building Festival, the more complete VR shopping Buy+ technology will be opened to the public for the first time, giving viewers the chance to experience on the spot.

In addition, the director of Ali mobile platform Zhuang Zhuo ran announced at the press conference that the GM Lab was officially launched.

It is understood that the GM Lab full name GnomeMagic Lab, started in March, will focus on VR/AR and other cutting-edge technology exploration and research and development, and for Ali group business and ecological partners to provide a continuous technological inspiration.

In just 72 hours, tens of millions of Buy+ videos have been viewed from this laboratory.

In addition to "Buy+", the "T" plate activities on Taobao's creation festival will lead to the arrival of the mainstream VR manufacturers in the world. The most mysterious AR group will also open their journey to China. Recently, the machine monk Yin two, who has no fire at all, will "sit on the road" at the festival of creation. In addition, black technology such as UAV, single wheel motorcycle, naked eye 3D TV can be gathered, which is comparable to the lineup of CES (International Consumer Electronics Show).

The three plates of "T", "A" and "O" have their own highlights.

The ALP guitar CEO Lin Zunyi, appearing at the Taobao creations Festival, is the creative youth representative on Taobao.

The headless guitars made by Lin Zunyi are made of all metal, and can be folded and fit for traveling.

In July this year, he will join other young people in the "original workshop" of the Taobao Festival.

Dong Benhong, the chief market officer of the Alibaba, said, "people often use the" god man shop "to describe people and things on Taobao because there are too many fantastic ideas and too many clap ups on Taobao.

Behind this, creativity, especially young people's innovative spirit, has become the most active factor in Taobao's ecology.

The Taobao festival also hopes to set up such a stage for young creators, so that the whole world can see the creativity of Chinese youth.

It is understood that "Taobao building Festival" marked by TAO, the three thematic plates, "T" (TECHNOLOGY, technology) will be a deep experience of black science and technology to release the technological brain hole of the grand meeting; "A" (ARTS Art) is the music, fashion, subculture and other tidal current elements of the "sound making technology"; "O" (ORIGINALITY, original) plate is focused on 72 (72 changes) the most original Taobao shop, showing their ideas and plans for creation.

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Ali's VR shopping technology will be open to the public at the festival.

From the reporter's current understanding, the three sections of the creation festival also have their own highlights. Taking the "A" plate as an example, in addition to the international performance line-up, as well as Wu Mochou, Su Yunying and other three 90 Star Idol stars in the three days of the creation Festival respectively, they perform as guests, playing two theme songs from stylistic to Lyric tunes, while the house dance, ghost animals, fancy basketball and other sub cultural performances will also attract young people's attention and interaction.

It is understood that with the approaching of the festival of creation, Taobao will also announce its participation in the Taobao festival of science and technology as well as the art world.

Taobao accounted for more than 1/3 after 90

Bamboo bicycles, electric skateboards, 3D acoustic rings, the warmth of old time brings back the modern life of Xiamen old warehouse.

On Taobao, there are not only a group of shops that are very creative, but also a number of popular IP originals, such as the Imperial Palace Taobao, long live emperor, summer insects and so on.

They are all from a group of young people with thoughts and feelings.

Creator

Data show that Taobao users accounted for 70% of the 80 and 90% of the consumers, while the proportion of 90% of the sellers has exceeded 1/3, and the trend of young people's concentration is very obvious.

"After 90, more emphasis on self and personality, more like to pursue their own style of original products, they prefer to participate in the process of consumption, or do it yourself".

Zhang Qin, vice president of Taobao network, said Taobao is creating a complete chain of creative innovation for young people.

"Taobao is not a simple shopping place, but a community. It is a place for users to achieve their own whimsical and wonderful ideas. This is more conducive to hatching and promoting more community based self brand growth in our ecosystem."

Besides shopping, Taobao is becoming an interactive community for young people to share discussions and find their own "circles".

Data show that in May 2016, mobile phone Taobao monthly live users 370 million, of which the active users visit Taobao mobile phones 7.2 times a day, browse 18 products, 20 million daily reviews and sharing of products on Taobao mobile phones.

Many users spend more than 1 hours in browsing products, reading content and community interaction.

It is reported that tickets for the Taobao festival will be launched in July 2nd, and will enter the mobile Taobao search Festival.

Appendix: Alibaba CEO Zhang Yong's speech

Hello, welcome to our friends from the news media and come to the Ali park. Today's activity must have a young heart and a heart of imagination.

Just now you have seen the effect of the early version of BUY+ in south day demonstration. Of course, we will make progress every day, and there will be some new gains every day.

It is hoped that the Taobao BUY+ user experience in the new technology will give you a new feeling when the July creation festival begins.

I would like to talk with you today about the origin of our Taobao creations Festival.

Just now, Zhang Wuji also told you that Yang Guo shared something with you.

Most importantly, we believe that after Taobao has gone through the past 13 years of development, facing the future of young new technology, young new users, we have such a big background, Taobao's younger age is a reality, and it is also the direction we should strive to do.

Today, when we look at the composition of Taobao users, we will find that nearly 80% of today's users are under 35 years old, all in 80s.

But the most interesting thing is, in these 80%, the number of users under 24 years old in the whole user is composed. Guess what? The proportion of consumers under 24 is 35%, which accounts for 35% of the total user ratio. This is a very interesting number.

This reflects our entire consumption upgrading today, and after the whole Internet penetration into all aspects of life, in fact, users' experience in online shopping, online consumption and online shopping has been deeply rooted in the hearts of the people.

After 24 years of age, all of them are born in the 1990s. After the next 00 years, these people are really born on the Internet. Their lifestyle and their experience are completely new experiences.

Taobao has been coming all the way since 2003, passing through the first PC era, from 2003 to 2013, the PC era of ten years.

From 2013 to 2016, Taobao completed a very successful wireless pformation and seized the wireless wings.

Today, Taobao Mobile has surpassed PC Taobao, becoming the main position of the whole consumer and the main position of the entire platform operation.

After three years, PC was already a supporting actor.

But we have to see a problem, in fact, the progress and development of technology, the speed of the whole iteration is faster and faster.

PC took ten years, and Taobao's first ten years were in the era of centralization of traffic distribution in the PC era.

In the wireless era, we have used big data and personalized recommendation to go through the past three years.

Today, I want to talk about the future of Taobao, how to make further use of new technology, new development direction, and create new user needs. This is a common problem that we all think about by Taobao. It is also a common problem of Alibaba group.

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Only when we keep thinking, we can achieve new technologies and new ideas to meet the new needs of users, can we really make this platform full of vitality, so that all participants can have the opportunity, technology and ability to create new things.

This is the direction of our whole Taobao becoming younger, and our thinking about the festival of creation.

As we all know, in the early days of Taobao, we had a very famous slogan, "Amoy, Amoy, and Amoy," which is accompanied by the growth of a generation.

But now that this generation has become a father and a mother, they are already middle-aged.

These users are still our very loyal users, but their next generation and the next two generations of users are thriving.

After 90, 95 and even 00, their world outlook, consumption outlook and behavior patterns have undergone tremendous changes.

Just now, Yang Guo also introduced to you that our platform is not only a consumer's data, but also a large number of businessmen.

Businessmen, staff, shopkeepers and shop operators are large numbers of post-90s.

Buyers and sellers are already a large number of post-90s, so our platform must become a place that can do business after 90, can go shopping after 90, can find fun after 90, can create a place after 90.

So we also want to create a new young Taobao by organizing this Taobao Festival.

We used to say that we hope users can kill time here and be full of discovery fun.

But how can we find the joy of discovery, the core is that this platform is constantly creating new products, new consumption objects, consumption contents, new information and new contents.

In this way, our users will be full of the pleasure of discovery, and users will linger and forget to return to the real kill time.

Around these, the problem of origin is creation, namely innovation.

Others say that there are some goods in the world, and some services are available on Taobao.

As long as the law allows things to be done, it can be found on Taobao.

But today, a very important thing is not to reflect the objective things on Taobao.

It means that through our platform, we can really create new things through the market mechanism that young entrepreneurs like us participate in.

It is a way to show what we can have, but a more important way is to create and excavate actively, discover and produce new things and new hot spots. This is where Taobao's vitality lies in our platform.

Of course, Taobao is far more than a shopping platform today.

Today, the platform is full of consumer communities, full of consumer information and consumption topics.

We are also very pleased to see that the younger generation of users in the above residence time, time spent and he meets the needs of diversity is expanding.

This is what we are very pleased to see. This is also when the beginning of 2016, we strongly put forward that Taobao must be content oriented and community-based.

In fact, consumption itself is a result, shopping itself is an action, is a result.

How to enable consumers to make the younger generation of users full of the pleasure of discovery, so that their whole consumption decision-making link will have more relationship with the platform.

Not only is it related to the seller, but also the same with him and the relationship with his customers. This is what we are striving to build today.

We have just introduced some new products on the platform, from the most mature Taobao headlines to the "ask everyone" and the community.

There are too many people to live in the market. Now live broadcasting is a draught.

But the question we discussed on the first day is how to make an irreplaceable and full featured Taobao live broadcast.

The original intention of coming to Taobao is not only in keeping with the original intention but also exceeding the original intention, but it will bring lots of pleasure to discover and bring joy to creation.

The combination of live broadcast and consumption can be better integrated. This is the live broadcast of Taobao we are doing today.

Today, we have already had many successful cases. Behind all these, we must constantly create and constantly lead new trends.

At the same time, because of this creation, all businesses on the platform, all partners, the new generation of daring people and the new generation of net red can bring many tools for creation and platforms and opportunities for creation.

Ultimately, the satisfaction of consumers will enable new generation of young consumers to grow together with a young Taobao.

We can train loyal users from generation to generation and faithfully "Amoy" and "Taobao".

This is what we walked through PC today, facing the future in the wireless deepwater area.

What I saw just now, what we saw just now is just a demonstration.

But I believe that in the near future, the way each of US purchases, the way we consume and the way we consume information will be disruptive because of the emergence of new technologies and new scenes.

In this process, Taobao must always take the lead in the era, and lead this ecosystem to embrace and create such a new user experience first.

Eventually become a trend of consumption and consumption trend, forming a default standard.

Just like our "pro", this word is now a standard. Today's name "Xiao 2" is a standard.

We hope that BUY+ will also be a standard in the future. Under such circumstances, we can continue to prosper the ecosystem from generation to generation, and continue to be young and energetic to bring lasting vitality.

Here, Alibaba group will spare no effort to support Taobao's younger generation, support Taobao from a shopping platform, stride toward a content generation platform, and move towards the consumer social platform. This is our firm direction.

Today we have made a good start, and we hope to take advantage of our first creation Festival on 22-24 July, to share with you a young Taobao who has experienced the experience and explore the future together.