What Is The Reason Why Hongkong Is Still "Strong" In The Global Underwear Market?

Hong Kong

The festival of spring and summer has been held recently. The global economic environment is uncertain. Lu Shiqi, consultant of the Clothing Industry Training Bureau, told reporters that there was a downward trend in the import of women's clothing in Hongkong, and that there would be a decrease of less than 5% in the next half year.

It has strong resilience, strong demand and less incentive to merchants.

Because underwear is not seasonal and annual, it still maintains sales volume when the global market is declining.

Hong Kong customers are not used to online shopping underwear.

The habit of buying women's clothing in Hongkong is different from that in the mainland. The mainland people like to use the local shopping network for shopping. In the case of women's underwear, the price of underwear in the mainland is about 20 yuan, and the price is cheaper. If the number of underwear is incorrect, it can be replaced immediately, so it has a double-digit growth every year.

If the customers in Hongkong are shopping in the mainland, if they are changed, the procedures will be more troublesome. So Hongkong customers are less than the mainland websites to buy underwear.

Many businesses have moved to other Southeast Asian countries, such as Thailand, Vietnam and Bangladesh, because of the artificial rise in the mainland.

In addition, Zheng Huiwen, director of the wise strategy consultant, said that in recent years, many businesses in Hongkong were faced with multiple pressures such as rent, manpower and turnover. So many large companies have promoted the mainland's online platform, such as WeChat and micro-blog. Because of the strong purchasing power in the mainland and the expense of the online platform is not expensive, there is an increasing trend in Hongkong merchants who are doing business online.

Wu Haoliang, vice president of the Foshan textile and garment industry association, said that the industry development environment of the mainland garment industry is rather severe this year. It is not very ideal. With the decline of foreign purchasing power, the export market has been dragged down. However, he estimated that the export will rebound in the second half of the year, because the peak season is from August to September, but it will not increase much, and it is estimated that it will not exceed 5%.

SMEs need to be pformed to find a way out

He pointed out that the difficulties of SMEs are relatively serious. They have no business, and large enterprises can not undertake all businesses. Unfortunately, SMEs have no resources to undertake the business received by large enterprises. Now they can only pform in difficult situations and have a way out.

He believes that the garment industry is undergoing pformation, and the market demand is changing. It has always been produced in large quantities. However, this mode can not meet the demand of the market in a more individualized market. So now the garment industry needs to move towards the trend of individualized product with a low output but quality.

In addition, Britain's export to Europe has little impact on China's garment export industry. China's export market is mainly not in the UK, but exports to France and Italy are more.

Deng Xiangwen, vice president of Foshan City Council for promoting trade, said that the mainland's policy on capacity only affects products with lower quality and has no significant impact on the high-end market in the mainland.