What Is Nike'S Gym That Only Opens To Women?

We have introduced it.

The advanced fitness workshops 45 Grand on Grand Street are open to women only, who need to make reservations, and only influential people and users who are very active in the Nike+ community can receive the invitation.

Gym.

Since this is not a flash shop, Nike is paying the same rent, decoration and labor cost as ordinary stores.

But as mentioned above, there are few people who can enter the door.

What is this graph?

The answer may also be very simple: the so-called limited edition and VIP become entities, that's probably the case.

Able to have a limited edition

Why can't we have a limited edition gym?

At the beginning of its opening, Nike invited many people in the industry to go in and use it, probably some of the red people in social media.

The pivotal role of the media.

They will publish photos in the gym on the Internet (many people are drying out their lockers). Similarly, not long ago, Business Insider reporters had just been invited to visit and took many photos, even though 45 Grand had been open for almost half a year.

In the article, she wrote, "there are not many people in the gym."

On the outside of the gym, it is clearly stated that "you can only make an appointment to take part in the fitness course".

To say 45 Grand, the role of a gym is probably not very precise.

In the interior structure, apart from the lounge and training area, the largest space has been given to the display of Nike's female product line, including clothing and footwear. To me, this may be more like a showroom, using actual fitness courses to experience the performance of new products.

In fact, in October of this year, Nike really put the preview of the 2016 spring summer series into this space.

As a company with sports technology products, Nike's products contain a certain degree of technical patents in fabric and design, which requires professional testing - or, people need to feel and test.

Such a statement was confirmed in the words of Business Insider reporter, and the New York Times also reported it.

The latter said that the 45 Grand fitness coach was actually a coach on Nike's Training Club app, who worked in other elite Gymnasiums in New York.

In the gym, there are no such devices as the treadmill and other facilities you can see in the gym. Most of them are small devices such as kettle and other strength training. But there are usually Nike paces in the store.

The gym is more embodied in the "personal customization", and the coach tailor your exclusive fitness plan to you, which does not require you to spend money. If you can qualify for admission, Nike does not want to make money with this gym at all. It is a tool to encourage customer loyalty.