The Twenty-Third European Outdoor Exhibition Was Held In Germany In 2016.

13-16 days of this month, the whole world

The industry's attention has been focused on Frederick, Germany, the twenty-third European outdoor exhibition held in 2016.

The European outdoor products exhibition, abbreviation: European outdoor, is one of the most professional outdoor exhibitions in the world.

It is organized by Messe Friedrichshafen GmbH, Germany, and is situated at the junction of Germany, Austria and Switzerland. It is on the verge of Lake Constantine. It is a famous summer resort in Germany.

The exhibition was founded in 1994, once a year and has held 22 sessions.

The exhibition has developed into the first International Fair for outdoor products in Europe.

Each exhibition attracts thousands of people from more than 90 countries and regions.

Their latest display is on display.

More than 70% of them came from outside Germany.

The products displayed at the exhibition represent the latest trend of outdoor sports products in the world today.

In 2016, European Outdoor partners, EOG (European Outdoor Association) said that the development of the outdoor industry in the past was satisfactory in 2015.

85% of the association members claimed that their sales increased and more than half of their members increased by more than 2.5%.

All of these have laid a good foundation for the twenty-third European outdoor exhibition. This exhibition attracted more than 900 exhibitors from more than 40 countries, exhibiting not only the latest scientific and technological invention, but also the development trend of the outdoor industry.

CEO, KlausWellmann, Frederick, Germany, said: "with the stability of the market and the intensification of business competition, the 2016 European outdoor exhibition provides a perfect international platform for new product exhibition and industry exchange.

We are looking forward to holding a satisfying high quality exhibition. We are willing to accept them as a member of our small businesses or leading enterprises. "

MarkHeld, General Secretary General of EOG, has repeatedly stressed the importance of outreach in Europe.

He thinks, "although more and more people choose outdoor sports nowadays, we still face a difficult problem -- how to better develop outdoor enterprises.

Nowadays, the market is more competitive than ever before. It is necessary and necessary to develop circular economy and achieve sustainable economic development.

At the same time, our industry is also developing.

Digital technology is affecting the development of outdoor sports. More and more people are beginning to realize the benefits of outdoor sports. We should also consider providing customers with new consumption experience.

All along, the European outdoor products exhibition held by Frederick, which provides an excellent platform for brands and retailers, is here to get the latest knowledge and contact with cutting-edge technologies and trends.

This year, the European outdoor exhibition area has reached 85000 square meters, using 12 exhibition halls of the whole exhibition hall.

The exhibition adopted a new layout arrangement: the tent area was pferred to the B5 and A7 exhibition hall, and the footwear exhibitors moved from the original A6 exhibition hall to the A2 exhibition hall, while the original exhibitors in B5 moved to the A6 exhibition hall.

Speaking of exhibitors brand, in recent years, China's outdoor brand has become a trend in the world stage. We are very glad to see these "made in China" which go abroad and step to the international market.

KAILAS once again made a bold debut, promoting its "just climbing" atmosphere. The Actionfox, FireMaple, greenhermit, NEXTORCH, MountainYOYO, UTO as the representative of the SOA preferred chamber of Commerce Chinese brand members collectively appeared in the European outdoor exhibition this year, while confident in showing strength, it also promoted the internationalization of China's outdoor brand.

In addition, GLAREE shrei, blue mountains, Fenix, BOSMA Bloomberg, TOOTS zero distance, Mt. Mt., Sunrei mountain, dnobo, and many other Chinese brands are also active in the European outdoor exhibition.

This year, the eleventh European Outdoor Industry Awards attracted 343 entries to participate in the selection, of which 37 products successfully broke through.

The award ceremony will be held at 17:30 p.m. on July 13th.

In the evening of July 15th, the European outdoor exhibition will cooperate with EOG for the first time to launch the "European outdoor exhibition Honor Award".

The European outdoor exhibition forum and conference jointly organized by EOG will meet with you as a platform for exchanging ideas, discussing industry development prospects and discussing fashionable topics.

This year, the European outdoor exhibition will organize about 40 meetings, covering topics such as digital, retail, sustainable development, future trends and changes.

The European outdoor exhibition also works with outdoor blog network to build an international exchange platform, aiming to promote the digitalization process of representative enterprises in outdoor industries.

The topics discussed daily will include targeted content presentation, group discussions and travel reports, providing a window for the outdoor industry to understand the world.

Other activities in the exhibition are also worth looking forward to: the running area has brought together many international sports brands, and will also organize speeches and seminars while displaying the latest technology and achievements of the brand.

In July 15th, the German alpine mountaineering association will invite rock climbers to challenge the speed climbing and boulders competition.

On the evening of July 15th, the outdoor theme party, the outdoor theme, will be staged simultaneously in three regions.

In addition, teams including trend hunters, designers, bloggers and fashion designers will show how to combine elements such as materials, color matching, texture, style and trend with outdoor activities to help you understand the latest trends in the international outdoor market.

The European outdoor exhibition 2016 was open to professional audiences on July 13-16.

For more information about outreach, please pay attention to the latest information from OBO Xiaobian.

To buy outdoor products, go to the outdoor outdoor sports supermarket, including outdoor sports and leisure series shoes, clothing, outdoor equipment, sporting goods, fitness equipment, riding equipment, fishing gear, car self driving travel supplies, water sports supplies and so on one-stop shopping, mass consumption!