What Were The Major Events In The Garment Industry In The First Half?

Half of 2016 has passed. clothing Industry is still ups and downs. A big wave of old brand Aging, the rise of a new wave of brands, revenue and happiness, sadness, the switch shop is rising. Internet Shocks are also facing spanformation and upgrading.

This half year, everyone is not idle: listing, acquisition, IP, net red...... Has been tossing about. In the past six months, what has happened in the clothing industry?

1, big acquisitions and acquisitions of IRO

In April 25th, Dongming international, a wholly owned subsidiary of the company, completed the 65% acquisition of Tang Li International. After the completion of the acquisition, Hua Yue International Holdings Limited held a 80% stake in Tang Li international and became a 35% stake.

In the evening of June 29th, the company bought a 16% stake in Qianhai's upper forest by paying cash and acquired the controlling stake of Shanglin in Qianhai. Through this spanaction, the listed company indirectly obtains the controlling power of IRO through ADONWORLD.

In June 12th, the company acquired 63.49% stake in Milan Bai Yu, Sichuan, and 70% shares in 5 companies of Milan, Shenzhen, Milan, Sichuan, Xi'an, China, Changsha, and Chongqing. In June 13th, after announcing the closing of its shares, the company announced that it would purchase 6 medical beauty companies from Sichuan Milan Bai Yu medical beauty hospital limited and Shenzhen Milan Bai Yu with its own funds, with a total spanfer price of 327 million 200 thousand yuan.

In addition, Shandong Ruyi chairman Qiu yyfu confirmed to reporters on 4 April that the group had acquired the SMCP group; BELLE acquired the Replay29% stake in Italy Cowboy brand; La Natsu Bell bought Guangzhou Xi Chen clothing with a price of 16 million yuan; Hongkong carno Di road was willing to purchase the related assets of EXCELSIORMILANO, the famous fashion buyer brand of COIN group under the COIN group's largest fashion retailer, with no more than 21 million 300 thousand euros.

Comment:

In the long run of macroeconomic trends, big companies and small businesses are seeking a new round of spanformation. The first step for big companies with capital and strength is to integrate more high-quality resources with existing industrial advantages and in the form of mergers and acquisitions. And the overseas investment of enterprises is more like creating momentum and realizing capital operation. Through mergers and acquisitions, one can enrich the product line, make up for its short board, and, at the same time, enlarge the market value of a large company.

2, go to the new three boards to crack the silk and sprint the first brand of "Amoy brand".

In June 27th, the IPO application was formally submitted to the SFC, which was intended to be listed on the Shenzhen Stock Exchange's growth enterprise market. Emamin group, Korea and the United States are also promoting IPO, and strive to become "the first brand of Amoy brand".

In addition, the Fujian Columbian outdoor products Limited by Share Ltd has been approved to spanfer publicly to the national stock spanfer system through the agreement spanfer and become the first outdoor brand seller of the new third board. The media called the Zhengzhou Beth Rand dress Limited by Share Ltd of the "Central Plains women's trousers first stock" publicly traded on the national stock spanfer system through the agreement spanfer mode; Guangdong bin Bao fashion industrial Limited by Share Ltd, dream dream household products Limited by Share Ltd, Li Cheng Garment Group, Jiangsu AB group, Shenzhen pink wardrobe fashion shop and main baby underwear, baby bedding, baby cotton socks and baby knitted products Guangdong clothing culture development is listed on the new third board.

Comments:

In the past long time, the low credit rating and credit risk have been regarded as a short board for the clothing enterprises to move towards the capital market. This short board has blocked the financing channels for small and medium-sized enterprises. The emergence of the new three boards has undoubtedly opened up a green financing channel for many small and medium-sized enterprises in the growth stage.

3, Papi sauce opened Taobao store 36 minutes 297 T-shirts.

At 6:30 pm on June 13th, the Taobao shop of Papi sauce was officially launched, and the shop name was "Papi sauce". 36 minutes later, the only 3 Warcraft theme printed short sleeved T-shirts sold in the shop were sold out, with a total of 99 pieces, each with a total of 297 pieces.

In March of this year, Papi sauce got 12 million yuan from real fund, Luo Ji thinking, light source capital and star capital, accounting for 12% of the total angel investment, accounting for 100 million. In April 21st, at the invitation of the video advertising patch, a beautiful cosmetics manufacturer, named Li Li, sold 22 million yuan for the first time of Papi sauce. There are various indications that the video network represented by Papi sauce will become a new era.

Comment:

According to the first financial business data center released the "2016 China electricity supplier red man big data report" shows that the estimated output value of red man industry in 2016 is close to 58 billion yuan, far exceeding the 2015 Chinese film 44 billion box office. And at the beginning of 2016, there was a media burst of Zhang Dayi, Sydney, such as the net Red Revenue easily into the billion club. It can be seen that the power of e-commerce is not to be underestimated.

4, UNIQLO said, "draw a line with fast fashion."

In June, the fast fashion camp broke up, and the design and production process of clothing was different from that of ZARA within two weeks. UNIQLO now takes the opposite approach, and its design and production cycle usually takes about a year. From the production cycle, UNIQLO brand is no longer the definition of fast fashion. According to US media reports, its parent company Xun marketing group is planning to spanform UNIQLO into the direction of high quality clothing brand, get rid of the fast fashion brand image that only focuses on fashion trends, focus on designing and producing high quality clothes, and strive to draw a clear line with fast fashion brands such as H&M, ZARA and TOPSHOP.

Comment:

As the ugly reality behind the fast fashion brands exposed in recent years, such as sweatshops, environmental pollution and human rights abuses, UNIQLO apparently wants to get rid of these fast fashion negative images as soon as possible.

5, ADI, Nike frequent explosions to recover market loss.

At the end of 2015, NMD began to sell, but only a handful of buyer shops were available at that time, and at that time the popularity was not too high. After wearing big stars such as Andy Lau, Eason Chan and Shawn Yue, the running shoes were officially launched in China in March 17, 2016. The whole series has sold about 10000 pairs in China, including 1000 stores in Sanlitun, Beijing and Nanjing West Road stores in Shanghai, and the remaining sales points are not equal to 100 pairs.

In many places such as Hangzhou, Shanghai, Xi'an and so on, there was not only a grand occasion for buying long queues, but also the Nanjing West Road stores in Shanghai even stopped business ahead of schedule, and the police arrived at the scene to help maintain order.

On the second day of Adidas's launch of NMD, Nike launched the explosive news. His home developed more than 20 years of automatic bandage shoes, and the high-tech scenes of his return to the future caused a sensation in Western media and consumers.

Comment:

Nike is high-tech and Adidas is fashion oriented. Both often make use of consumers' blind worship of "opinion leaders" and hunger marketing to create explosive funds. As a sports brand, ADI has made remarkable progress in the marketing strategy and effectiveness of the fashion brand in recent years.

6, Gucci, MK and other big anti Ali join IACC

In April 13th this year, Alibaba Group officially joined IACC, becoming the first member of the electricity supplier. Subsequently, MichaelKors, based in New York, announced its withdrawal from the organization to raise doubts. After the famous American brand MichaelKors, Gucci also withdrew from the union to express its dissatisfaction with the Alibaba group, which has a high rate of counterfeit goods under its alleged online shopping platform. In May 12th, the US jewellery brand Tiffany said in an email addressed to IACC that the company would withdraw from the board of directors of the Federation and would no longer be its member, but did not mention the reasons for its withdrawal.

Comment:

The alliance insisted that Alibaba should be added to it to provide protection for its sale. Although Ali denied this, there is no doubt that Alibaba's platform selling problem has increasingly become the target of global commercial joint crusade.

7, executives leave Nike, ADI in succession.

At the end of June, PhilKnight, co-founder and chairman of Nike, the global sports giant, will retire. The chairman of the company will be appointed by the company president and CEOMarkParker. PhilKnight will continue to be the honorary chairman of the company and will participate in the Nike board meeting as a spectator.

Adidas, a German sporting goods giant, announced this year that it will change its team. Herbert, who joined the company for nearly 30 years and served as CEO for 15 years, will leave in September this year. Her successor is Caspar Rothd, CEO of Henkel, HerbertHainer.

Comment:

No matter in which industry, personnel changes are very common, the two sports giants are moving to be handsome. On the one hand, they may be talented people. On the other hand, they are also a demand for better development of brands.

8, Nike beat LV to become the most valuable brand in global fashion.

In May 12th, Forbes published the world's most valuable brand list in 2016. In the field of fashion industry, sports brand Nike beat luxury brand LV to become the most valuable brand in the global fashion industry.

Comment:

In last year's BrandZ ranking of the most valuable brands in the world, Nike ranked first among the most valuable clothing brands, becoming the most valuable clothing brand. It beat Zara, H&M, RalphLauren, HugoBoss and TommyHilfiger to become number one. Obviously, Nike has fully encroachment fashion circles.

9. The top 100 garment enterprises in China came out in 2015.

In June 30, 2016, the China Clothing Association officially released the list of top 100 garment enterprises in 2015. There are 124 enterprises in the country, including 30 in Zhejiang, 30 in Jiangsu, 17 in Shandong, 7 in Shaanxi, 6 in Beijing and Fujian, 5 in Guangdong, 4 in Shanghai, Sichuan and Hunan, 3 in 1, 2 in 1, and 1 in each other.

Comment:

Domestic clothing industry, Zhejiang, Jiangsu and Fujian have certain advantages.

10, Baleno 250 million sold clothing enterprises and poured a batch.

At the beginning of this year, Baleno's parent company, Germany Yongjia Group Limited, sold its subsidiary subsidiary Baleno Kingdom Limited Shanghai at a price of 250 million yuan. Baleno has also been beset with brands such as Esprit, VEROMODA, ONLY and Giordano.

Comment:

Shutting down stores and declining performance are the common keywords of these leisure brands in recent years. Most of these brands start earlier, and occupy a large market share with the advantage of early establishment. Nowadays, brand aging is serious, marketing methods are single, and communication and communication with consumers are few. In the age of Internet that is changing faster and faster, the update speed and rhythm of these brands have been derailed.