Xia Hua, Chairman Of The Yiwen Group, Tells About His Life Behind The Chinese Clothes.

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The beautiful woman, Xia Hua, chairman of the Yiwen group, will broadcast her "life behind the Chinese dress".

Xia Hua once said: "a flower can not be wasted in the whole spring, and a setback can not waste the whole life."

Entrepreneurship is bound to be bitter, you have to take the spirit of death, so that cats can live as proud as possible!

Top1 entrepreneurs need to have the ability to compete.

Xia Hua: do

People must be willing and motivated.

A strong desire will make you always believe in the power of believing that you can achieve a brand and win people's applause.

I think this era is not enough. You have to be able, but in different times, your abilities are different.

I have always said that brands must have four abilities, such as the ability to create, create a unique.

Ability, power, and ability to sell effects in a unique way, such as storytelling, such as the ability to create human beings, to create greater abilities.

Top2 entrepreneurs should not just look at their acres.

Xia Hua: very important point is pattern + layout, we say an excellent brand of industry, a great entrepreneur has a pattern.

In the past, the idea of an entrepreneur could not become a commodity in a few months and could not enter the market.

But when the quality chain of the industrial chain is combined, you will find that the time is greatly reduced.

I said that every good traditional brand of traditional industry should not only look at one mu and three points, but the most important thing is to see what kind of docking opportunities we can provide to the new business market.

Top3 every entrepreneur is a self media.

Xia Hua: the socialization of consumption is the inevitable result of the Internet age. Everyone is a self media.

After organizing the community, every community has its fixed and precise positioning and objects, so there are many Internet brands.

In addition, the essence of the Internet is centralization. In the future, the structure of the company will change, and more platforms and individuals will emerge, and every individual will be activated.

The leadership of Top4 entrepreneurial women should not be ignored.

Xia Hua: feminine leadership is a force that can never be ignored in the world. She is a gentle force. They are softer animals.

Top5 the whole world should give dignity and glory to such an entrepreneur.

Xia Hua: before today, I thought I was a very strong person. In eighteen years, I and the team created 5 fashion brands in China.

I didn't even give myself the reason for my illness. But today, I feel that I suddenly become less brave and my father seldom calls. When I see the father's number on my cell phone, I can't stop beating, worrying about what will happen.

Today, I particularly want to say to my sick friend, rest in peace, because living well and treating yourself kindly is the real dedication to life. Today, I also want to say to everyone in all the teams that I have come together. Today my greatest happiness is to see your dreams come true.

Starting tomorrow, I want to regain the dream of my youth. I want more and more people around me to be dressed in the most appropriate costumes and in the most graceful manner, standing on the stage of his own success. I also want to have a bigger dream with a group of people, so that the whole world can give dignity and glory to a Chinese brand and achieve his people.

Top6 China's business foundation Evergreen's fatal three passes

Xia Hua: 1, from commodity to brand 2, from business to business 3, from businessmen to entrepreneurs.

How can Top7 entrepreneurs play every role without regret?

Xia Hua: the wisdom of time management and balance is very important. Success is all for a while. Life is a lifetime. The biggest requirement for me is time and efficiency. The wisdom of a woman's balance is to change her mindset and state in changing roles.

A truly successful person is a career that is vivid and colorful, and life is full of flavour.

Top8 everyone has a lamp in mind.

Xia Hua: in life, in everyone's heart, there is actually a lamp.

No matter what kind of frustration and darkness, it is important that faith cannot be obliterated.

Turn around and change your mind. If it's dark again, you'll have a lamp in front of you.

Top9 Internet Ecosystem, I do this.

Xia Hua: raise the Internet ecosystem.

One is to be a smart runner.

Two, stick to the dignity of a brand.

Three, sticking to the bottom line of being human is the value of a company.

The four is to be human and sentient.

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Top10 life is your own. Don't waste time comparing yourself with others.

Xia Hua: life is your own. Life is also your own. Don't waste too much time in comparison with others.

A man must have his own reward, but he must not be lonely. He must be conscious, but not self styled. He must have his own reward, but he must not blow his own horn. He must blame himself, but he must not give up himself.

Top11 is the one that supports us getting better and better.

Xia Hua: no one will make us better and better. Time is just a foil.

What keeps us getting better is our own progressive talents, accomplishment, conduct and constant reflection and revision.

Read more books, go out and walk more, feel more, to see other circles, no restrictions, and constantly improve themselves.

Top12 life is like a play, everyone is the protagonist.

Xia Hua: life is a drama, everyone is the protagonist.

Everyone wants to be happy and smooth every day, but since it is life, there are always some waves and small waves.

In such a situation, it is very dull and boring to be careful and calculating, but it can make every day full of sunshine.

Top13 from now on, everything is not too late.

Xia Hua: life is advancing and time is flowing like water.

We should accomplish our goal in a limited time, move towards our ideals, and not be a person who only knows fantasy but doesn't know what to do.

From now on, it's not too late.

Top14 was given his own life after he was 20 years old

Xia Hua: before the age of 20, life was given by parents. After the age of 20, life was given by itself.

Don't put your embarrassment on others. The only thing we can complain about is not working hard enough.

When the reasons are getting more and more impeccable, growth is far away from you.

Failure without excuses is the premise of growth.

Top15 how big the heart is and how big the stage is.

Xia Hua: people have more than one measure, they have more temperament; people have a certain temperament, they are more than one person; people have a point of affinity, they have more than one career; they do not always worry about trivial matters, but also have a heart and mind.

The stage extends as far as the heart goes.

If you pretend to be in the world, the world will let you. Be warm hearted and open your heart to be a warm and sunny person, so that people around you will be happy because of you.

Top16 is a little careless. Everything is zero!

Xia Hua: there are plans - no action = zero, opportunity - no implementation = no implementation, no implementation = zero, value - no reflection = zero, progress - impatience = zero, task = no communication = zero; ability - no play = zero, creation - no sales = zero, knowledge - no application = zero; goal - no guts = zero, pay - no benefit = zero, principle - no persistence = zero; will - no persistence = zero.

Top17 entrepreneurs should be very sensitive to their employees.

Xia Hua: the reason why great enterprises can create brilliance is not that they can calculate small bills, nor because they are noble, but that the boss really understands human nature, respects and understands business rules, and takes responsibility and consistency as a result.

Top18 does not lose interest in starting a business. It requires a variety of incentives.

Xia Hua: starting a business is such a thing.

As long as someone is willing to invest, that will be the case.

However, the fact is that people will lose interest when they invest in the game for a long time, so managers need to change the rules of the game so that people can always be willing to invest in this game.

In the art of winter and Wu, when talking about the art of encouragement, we talked about similar views. In winter and Wu Yue, the marginal utility of incentive is decreasing, and we should use various incentive factors to stimulate it.

The best life is not a smooth plain without obstacles, but to cross or bypass the roadblock and move on.

When the traditional clothing industry was hit by the electricity supplier, someone said to Xia Hua: "I think what you are doing now is meaningless.

When a ship is sinking, the first class seat is useless. "

Thus, after shock and anxiety, Xia Hua started a subversive revolution, and made it more than ten billion to reach tens of billions.