Shanghai Fashion Week: They Come To Buy And Buy.

Fashion events such as fashion week, fashion designers and fashion designers will never miss them. They rush into the white shed of Xintiandi Pinghu park with entertainment, public relations and manuscripts.

There are also a group of people who look at each other in a solemn manner, walking hurriedly and holding a large number of picture books.

Front.

They are buyers. Their main duty in fashion week is to order goods sold in their stores this fall and winter.

domestic

The rise is also in recent years, from the original blind high to the present occupation.

Although practitioners at home and abroad once said that there were no professional buyers in China, it took time for any industry to rise from maturity to maturity.

Zeng Si Yu, a "Mint glutinous rice scallion", describes the qualities that mature buyers need to possess: first, it has the foresight consciousness of the industry trend; it can predict the design that the next season may be popular; it can solve homework, see more fabrics, etc. Secondly, data analysis ability. Before ordering, we will do our homework well, and think clearly about the budget of this season. We are mainly concerned about which brands, what colors, the proportion of different prices, the amount of goods needed for the same type, and so on.

"Buyers are the combination of perceptual knowledge and rational thinking."

She said.

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Looking at the underwear market in 2015, the underwear brands can be seen as a hundred flowers bloom and a hundred schools of thought contend.

Whether it's a large shopping mall or a commercial street or even a small commodity market, you can see all kinds of brand underwear stores, and all kinds of garish underwear make consumers dazzled.

Reporters learned that most consumers understand underwear only cup, style, color, but do not know "functional type".

Women are naturally attracted to beauty, and the beauty of face and figure is the most important concern of women.

However, with the increasing age, women become 25 years old, fat accumulation and skin relaxation, the body began to grow old, the second sex began to gradually weaken, sagging, external expansion, waist and abdomen fat accumulation, resulting in overstaffed, seemingly young mother.

What's more, because of the pursuit of fashion, many women tend to pay more attention to the appearance of underwear, ignoring the "functional type" of underwear, and the long-term wear causes breast hyperplasia, mastitis, and even breast cancer.

So what is functional underwear? Functional underwear is a new type of underwear developed according to medicine, aesthetics, fat science, ergonomics and professional underwear design.

After careful calculation and design, it can maintain and adjust the body, concentrate and fix fat, and strengthen the spinal cord and correct posture. The difference between ordinary underwear and ordinary underwear is that ordinary underwear is just worn out of your original shape, while functional underwear can be used to decorate people with undesirable shape and keep the ideal person to maintain a good figure.

Professional underwear with certain body shaping effect.

At present, many brands in the underwear market in China are trying to launch functional underwear products for sale. However, because of the requirements of fabrics, tailoring and processing, functional underwear can not be sold on a large scale, but the brand of professional functional underwear is few.

Throughout the underwear market in China, Sissi Princess underwear is the only functional underwear brand registered in the State Administration for Industry and Commerce of China. It is also China's "only" functional underwear chain brand registered in the Ministry of Commerce.