Shanghai Fashion Week: Improving The Supply And Demand Of Designer Industry

Liu Ying, media department of Fashion Week Organizing Committee: we will continue to work hard to improve the supply and demand of designer industry in the future.

Ceng Siyu, director of the "Mint glutinous rice scallion" operation: Anna Wintour, editor in chief of the US Edition Vogue, held a Chinese theme exhibition in New York, all of which were cheongsam. Design Only the cheongsam, Anna said she did not see anything representing the language of Chinese design. Before she saw it, she could only show cheongsam.

Independent designer Zhang Da At present, the Chinese elements are poorly done, but this does not mean that Chinese elements are not good enough. It is not beautiful to do anything wrong, but with the right method, the creative hand rule can bring the Chinese elements into full play.

MI SHOWROOM: the market in the future still needs to be broken down. Pushing the strong brands first will strengthen the later stage services, and see what the domestic consumers' future demands are, and the future will be more and more small.

Buyer Quinta: we are doing men's clothing, but in domestic Showroom, men's clothing is still much less than women's clothing.

DFO founder Ye Qizheng: at present, the domestic designer's brand problem is mainly "three high", with high price, high discount and high quantity. Foreign brands generally take sixty percent off of the goods, but the order is only forty thousand or fifty thousand. But domestic designers usually charge 5000, sell them five to forty percent off, and set two hundred thousand. This leads to a very small profit space for the next generation, and the cost of domestic operation is too high. The buyer's shop will at least increase the price to 3.5 times in order to maintain long-term development. Who will dare to bet on a new designer who has just graduated? The consequences of this can only be a dead end.

Independent designer Shangguan zhe: preparing for fashion week is a good way to increase the exposure so that the media and buyers can notice you. It can also be realized step by step through existing buyers or entering Showroom. Of course, the premise is that the work itself is mature enough and attractive.

Founder of BOF Imran Amed The designer walks into the shop to see if he can see exactly what kind of people will come here to buy clothes. If you do not feel it, then you can not cooperate with them. Of course, look at the clothes in the shop, if you can accept your works on their sides, if you can't, then refuse to cooperate; two, go deep into the buyer's shop to see if the buyer will support the development of your brand, rather than simply sell the goods in the shop, and make sure that the buyer shop will help you to push your work with the media, public relations and customers. The last point is the most important thing, that is, to ensure that the buyer shop will guarantee payment. Designers choose buyer shops. I suggest. The last point sounds very simple, but I know some brands because the buyer shop takes the goods but not the goods, so the brand will die directly.

Lorenzo Hadar, founder of H.LORENZO, a buyer shop in Losangeles: when I arrived in China, I closed my eyes and followed Tasha. Compared with designers, buyers are more like people who create trends. Instead of designers telling stories, buyers buy different brands and tell stories to consumers.

BOTH Showroom: the reason for not being a Chinese designer is simple. We want to be exclusive. At present, the domestic designer channel has basically spread out. If we want to do it, there is only one possibility to do PR showroom, but we do not want to do it separately. Unless they are overseas Chinese designers, or lucky enough to meet a good new designer, they will be wrapped up.

Alter Showroom:Mode assigned to us because the venue is too small, now every brand has only signature look, our own Showroom has all the series, here is mainly the role of drainage.

Jiang Hao: some designers do not show all the series at the show, because some will not sell well, just to pay attention to the visual effects of the show, there will often be better selling versions or related small series in the offline shops.

N of T: we are going to be the incubator of Chinese designers in the future. The contracted designers will support their growth and provide upstream support for factories and fabrics.

Yuan Ze, a professor at Beijing Institute Of Fashion Technology: in Asia, the brand named by designer is relatively bad, but in the US it is the opposite. This is the difference between culture and soil.

Fashion brand designer Zhou Rui: a professional buyer should see a garment and know if it is suitable for his shop, and how many pieces he can sell in a month.

What exactly happened in the 2015 fashion week of autumn and winter in Shanghai, what changed, who was in fashion week, and what else they had to say. It's not just T. It has been the thirteenth year since the founding of Shanghai fashion week. Compared to the world's four fashion week, Shanghai fashion week is too young. From the beginning of the founding of the world only the big show, to later self positioning lost, fifth years began to decide to excavate local designers, to this day, Shanghai fashion week in the preparation of the show has become familiar with the road.

Independent designer Uma Wang: I do not deny the quality of domestic cashmere and silk, but there is still a big gap between Italy and China. For example, water washing and cold dyeing of cashmere.

Lin Jian, the founder of the "time hall": the designer brand audience is the people who used to wear LV, but now they feel too many people wearing LV and poor identity, so they turn to designer brand, but the consumption ability is the same group of people. The meaning of Showroom is to provide practical experience, and on the other hand, urges them to make goods in every quarter.

On time show: we only provide the platform, which is the direction we are good at, but buying goods must be a buyer's shop more professional, we usually do not give the buyer shop advice.

Tasha, the founder of "pillar": those designers who have returned from abroad are not only familiar with the business environment, but also have more detailed problems. For example, which factories can process clothing of this kind of fabric and which can process another, but the order quantity is very small, and the factory is not willing to do it. Fabric supply also has the same problem, domestic is not not good fabrics, only a high quantitative, import fabric business is relatively small, but the corresponding price is very high. In this way, the retail price will be very high after the whole series is done.