Shop Location Skills Help Marketing

Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store to contribute to the company.

Take the junction of the quasi trunk road to build the standard of the image store.

Increase the image and chain store.

If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact.

For sites with low rent prices, such as the back streets (alleys), communities, urban and rural fringe areas, the principle of proximity to residential areas and medical institutions should be based on the principle that the closer the distance is, the better the neighborhood, especially those with competitors.

In the process of site selection, we also need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motivation, and so on, and study the layout of the chain network in the region. The principle is to decide a central store portfolio and arrange the central store combination according to the layout of the city business circle, so as to better establish a dynamic and balanced logistics network, so as to facilitate the adjustment of the source of goods among different stores, and to achieve the sharing of resources in the region.

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Without an independent facade, you will lose the independent advertising space before the store, and you will lose the space to play the wisdom of marketing in front of the store.

In a long-term operation, a street market will spontaneously become a "concentrated market" for selling certain commodities. People will naturally think of this street at the thought of buying a commodity.

Store in a famous chain store or strong.

Or even near it.

Because these famous chain stores have done a lot of careful market research before choosing the store locations. They can not only study the time and energy of the site, but also pick up some customers with their brand effect.

If you are surrounded by home appliances, and you open the underwear shop, that will not work; if there are several clothing stores around, you can sell underwear again, so that you can promote passenger flow with each other, which is very favorable.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people.

For example, health care stores and elderly service centers are suitable for remote and quiet places.

A city will divide a number of business circles, and there are urban centers and sub centers.

In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe.

Most workers live outside the center of the city, a considerable proportion of the consumer groups, and most of them are in a hurry in the morning and have plenty of time after work in the afternoon.

According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work.

Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in the light of the above situation (the intersection should consider the addition of two directions), which is beneficial for customers to stop.