Friends Circle Is Occupied By The Mask, "Who Grows Up"?

People have noticed that the "crazy mask" is a microcosm of the current "micro business" development in China.

How to realize "micro business" is orderly and not barbarous, so that avoiding the circle of friends becomes the "out of law" place for three products and pyramid schemes.

Chaos: "design a package can produce a brand" "eat consumers can not test".

"Friends circle has been occupied by mask."

Many netizens recently lamented.

A micro dealer who has been engaged in the mask business for two years shows that Netizens feel not guilty. "Micro business is so hot, and mask works can't be done. Last year's Micro quotient is a mask up."

At the same time, some entertainment celebrities have set up a mask company and endorsed it personally, making the market more popular.

Ogilvy group data show that domestic large and small mask brand has increased 4 times over the past two years.

At present, there are at least more than 300 mask brands in the market.

Hua Shuqing, founder of Hangzhou fry Shi Bei mask, said the reason why the mask market is barbaric growth is that the industry is profiteering, but the threshold is very low, and it is easy to attract consumers.

"The mask that is sold in a circle of friends is rarely known as a famous brand, and it's all a miscellaneous brand.

It's too easy to make a dirty mask now. Take a foreign name that sounds harsh, and ask people to design a package on tall, then look for mask factory OEM production.

Hua Shuqing said that last year even the shoe factories and socks factories entered the industry to collect money.

Hua Shuqing said, because the mask technology is not very high in content, the so-called 3D mask, bird's nest mask and polypeptide mask are mostly under the banner of high technology. Actually, there are only concepts. The ingredients in it are not changed, but bullying is the outsider of consumers.

"For example, bird's nest mask, there is no bird's nest at all."

Industry insiders say that over the past two years, a large number of laymen have entered the mask industry.

"Most of the mask of friends circle is three hundred or four hundred yuan a box, a piece of at least 50 yuan, but the actual cost is estimated to be less than 5 yuan."

Hua Shuqing said, more serious is that many of the mask in the WeChat circle is three no products. "Mask products are required to be filed by the food and drug administration department, but there are lots of Microsoft facial mask, which are not recorded for sale."

What makes the regular Mask Makers headache is that a lot of miscellaneous Mask Makers in order to pursue the effect will cause producers to illegally add illegal substances such as hormones and heavy metals. "The whole market has been disrupted."

Worry: pyramid selling shadow goes hand in hand.

"Micro quotient" seems to be equivalent to "wealth legend". Is it true? Insiders say that many people are exposed to thousands or even tens of thousands of pactions every day. In fact, many are false and others are similar to pyramid schemes.

A "post 90" micro dealer named Fan Yun (a pseudonym) tells her painful experience.

Fan Yun said that seeing an unfamiliar friend in a circle of friends selling a mask every day makes a lot of money.

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To buy, fan Yun spent ten thousand yuan to buy 100 boxes of facial mask, according to the home's argument, the mask price is 298 yuan, fan Yun has nearly two times the profit margin.

But after receiving the goods, Fan Yuncai found that the mask packaging was rough, and the manufacturer was not clear.

The family also told her that if you want to become rich, you should recruit more agents.

Fan Yun, a skeptical fan, began selling mask in the circle of friends. "I'll paste it over," he said. "I'll paste it here," and he will hire his agent at the price of 150 yuan a box.

"A small business friend who made cosmetic business saw my circle of friends and said he wanted to be an agent, and a one-time shipment of 100 thousand yuan.

I sent the goods to my home, but my friend said that the mask was a product of three products and could not be sold at all.

When I looked for home again, I was blacken by the house, and I could not find her now.

Fan Yun said, in order to reduce the loss, now she and friends are trying to deal with the mask, do not rule out the sale of agents do not know the line.

Insiders said that some Mask Makers deliberately chose friends circle to do the only sales channel, in order to recruit agents.

"The total agent recruit one level agent, one level recruit two level, two level recruit three level......"

Such a level of recruitment, so there is a paragraph said, mask is not bought by friends, are taken away by the agent.

Nature is similar to pyramid schemes. "

A micro dealer told reporters that in order to recruit agents, the most unprofitable means now is to fabricate trading records and praise them, so that people in the circle of friends mistakenly believe that business is hot and lying is making money.

"WeChat dialogue generator, Alipay pfer screenshot software such as flying everywhere, even if you do not make a single day, through software can create a ten thousand yuan a day's illusion."

Mask was once a legend in the micro business world, and created a false myth of wealth, and as its mask was torn down, more and more people lost trust in the micro business.

A consumer who has eaten a deficit says that many of the micro businesses now are "killing cooked", and because of their friends' face and complaints, they seldom go to investigate.

Some public and observers even shouted the slogan of "micro business must die". There are many problems such as low credit system, lack of trust in products, imperfect after-sale service, unsafe payment method and so on. Once the acquaintance's credit is overdrawn, the whole business mode will collapse.

At the two sessions this year, Li Wai, a member of the CPPCC National Committee, submitted a proposal on "vigorously promoting the standardized development of micro businesses".

He suggested that micropactions must be registered in real name, while the relevant departments should strictly supervise the source and certification of micromarketing products, and the qualification of manufacturers.

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Yao Jianfang, an analyst at research center, suggested that WeChat platform should strengthen the control of micro businesses, such as implementing strict auditing mechanism, registering and recording micro signals for sale, and establishing trading mechanism from purchase, logistics, evaluation and rights protection, so as to increase the pparency of consumption.