Fashion Brand Primark Intends To Enter The US Market

< p > British food processing and < a href= "http://www.91se91.com/news/index_c.asp" > dress > /a > retail group Associated British Foods PLC (ABF.L) its cheap clothing brand Primark intends to enter the US market.

According to the British Times reported Sunday, the group has appointed the brand project director "a href=" http://www.91se91.com/pioneer/ "Allan Molly < /a" to take charge of the matter. It is reported that the US market will be considered as a long-term strategy for the brand.

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In the case of the general downturn in the UK retail market, Primark has performed well in recent years. < p >

In the 2013 fiscal year ended September 14, 2013, Primark sales increased by 22%.

Associated British Foods PLC (ABF.L) chief financial officer John Bason said that the sales of Primark in the second half of the fiscal year were excellent, and the inventory of spring and summer was also cleared.

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< p > Associated British Foods PLC (ABF.L) indicates that the outstanding performance of < a href= "http://www.91se91.com/news/index_c.asp" > Primark > /a "benefited from the warm weather in the autumn of 2012, while the same store sales increased by 5%. Despite the cold spell in Europe in 3 and April, sales in northern Europe remained strong, and the situation in Spain also improved.

2013 in the first half of fiscal year, the operating profit rate increased from the decrease in cotton prices and the decrease in write downs. In the second half of the fiscal year, it benefited from the strong sales profit margin which was unchanged from the first half of fiscal year and exceeded group expectations.

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< p > in the 2013 fiscal year ended September 14, 2013, Primark added 16 new stores, closed two stores, and increased the total number of stores to 257, with a total sales area of 9 million square feet.

Primark hopes that the brand store area will reach 10 million square feet in the new fiscal year, a net increase of 1 million square feet.

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< p > the Panmure Gordon analyst of British stock company raised the profit expectation of Primark 2013 fiscal year, from the previous 473 million pounds to 505 million pounds.

Panmure Gordon expects Primark 2014 fiscal year to continue to maintain strong growth.

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In the early September, Primark announced that it will enter France, and will open five stores in France. The first store will open in France during the Christmas season, which is located at Grand Littoral shopping center, with an area of 62800 square feet. P

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< p > Primark the second French stores will open in the eastern French city of Dijon early next year, and the remaining three will be assembled in the capital Paris.

In March next year, Primark will open two stores in Paris's O Parinor mall and Villeneuve-la-Garenne, and the third stores in Paris will open in Creteil Soleil in June.

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According to market rumors, Primark plans to purchase Pavilions shopping center in Bermingham City, and plans to start the world's largest flagship store with an area of 200 thousand square feet. P

At present, Primark's largest store is located at Market Street, Manchester, covering an area of 150 thousand square feet.

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