Black Yak Acquisition Of Outdoor Brand Nau

BLACK YAK, Korea's famous outdoor company, announced clothing The company's Horny Toad (headquartered in Santa Barbara, California) has acquired the brand of the city outdoor brand - Nau (pronounced now, Portland, Oregon), a new brand that insists on sustainable development and focuses on the comprehensive design of modern mobile life. Nau will become a wholly owned subsidiary of the company after the completion of the acquisition. However, the amount of transaction Black Yak has not been disclosed.

From the date of acquisition, Nau Two Black Yak executives will be added to their leading team in Portland: Jun Suk Kang will be the new chairman of the brand and DH Lee will be vice chairman and secretary. The two will work together with Nau co-founder and general manager, Mark Galbraith, to plan and guide the brand's global development strategy.

" Black Yak The team has an incredible talent that brings us a lot of global expertise and resources, "Galbraith said." the Black Yak team is full of enthusiasm and investment in our brand in addition to excellent business capabilities. I think we have found the right partners to achieve the full potential of Nau, while adhering to our core concepts in design and practice.

Black Yak, headquartered in Seoul, Korea, was founded in 1973 and has grown into Asia's leading outdoor Brand Company after 40 years of development. Mr. Jiang Taishan, the founder of the brand, put forward the 2020 strategy announced in the 40th anniversary celebration of the brand: BLACK YAK will strive to become the world's first outdoor brand in 2020. The phased goal is to strive to become the world's top five outdoor brand in 2015. To this end, BLACKYAK began to accelerate its global development strategy and expand its market in North America, Europe and China simultaneously. At present, the brand market is mainly concentrated in Korea and China. In addition, the company also acts as an agent for the operation of the British brand Karrimor and the US brand Marmot in the Korean market. The accession of the Nau brand will become a strategic opportunity for Black Yak to lead the transformation of the global outdoor market paradigm, helping to create a fashionable and sustainable outdoor brand worldwide.

"The cooperation between Nau and Black Yak will bring great synergy to these two brands. We are confident that Nau will seize growth opportunities in the US and the world," Kang said. "Under their sense of mission and design concept, Nau has built a truly unique market opportunity."

　　 About Nau

Nau (pronunciation "now") is a clothing company located in Portland. Founded in 2007, it was funded by several veterans from Nike, Patagonia and Adidas. Since its inception, it has established a unique market position, based on sustainable development, and focused on providing outdoor clothing with a sense of city for modern mobile life.