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Nike'S 2017 Fiscal Year Revenue Target Is To Break $36 Billion.

2013/10/13 18:58:00 28

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Nike Inc. Nike group, the world's largest sporting goods manufacturer, announced its four year plan at its first investor conference after two years. 
 Nike Inc. < a href= "http://www.91se91.com/news/index_c.asp" > Nike < /a > Group expects revenue in fiscal year 2015 to reach the upper limit of US $30 billion, which is 19% higher than the total income of 25 billion 310 million in fiscal 2013, while in the 2017 fiscal year, group target revenue will increase to 36 billion US dollars. 
 Nike Brand Nike brand is expected to grow in all markets, product categories and business scope. The specific target is a href= "http://www.91se91.com/news/index_c.asp" in fiscal year 2017, clothing category < /a > revenue increased from $7 billion 500 million to $10 billion, women's sports business income increased from 4 billion US dollars to US $7 billion, and direct consumer oriented e-commerce business income increased from 550 million US dollars to US $2 billion. 
 from a regional perspective, although Nike Inc. Nike group recently encountered bottlenecks in China, China is still regarded as a key development market by the group. "China is in the restart mode," said Mark Parker, President and chief executive officer of Nike Nike group, Nike. But we are very focused on the advantages and position that we have gained in the Inc.. She is still one of our growing engines. " The Group expects that the Greater China region will return to growth track, and its annual revenue growth in fiscal year 2014-2017 will be at a low double-digit level, while the growth rate of other emerging markets is expected to reach double digits. 
 as for developed markets such as North America and Western Europe, the group predicts that these regions will achieve high single digit annual revenue growth, and specifically predict that in North America and Western Europe, revenues in fiscal year 2017 will exceed $14 billion and $6 billion. 
 in the first quarter of fiscal year 2014 issued in the end of September, the Nike Inc. Nike group said its total sales in the first quarter amounted to US $6 billion 970 million, slightly higher than the analysts' average forecast of US $6 billion 960 million, an increase of 7.7% over the same period last year, of which 9% of North American sales increased, sales increased to 3 billion 135 million US dollars, while Western Europe sales increased 8% to 8% US dollars, and Eastern Europe and central Europe recorded 10% growth. Chinese sales continued to drag on the group's performance, which was affected by excessive inventory and fierce competition. Sales in the first quarter decreased by 3% to 574 million US dollars compared with the same period last year, but Trevor Edwards, President of NIKE brand, said that the sales growth of NIKE self owned stores in China was over 20%. 
 brand, NIKE brand < a href= "http://www.91se91.com/news/index_c.asp" > Sales < /a > US $6 billion 468 million, an increase of 7% over the same period last year, 6 billion 67 million US dollars in the same period last year, and the sales of Converse CONVERSE increased by 16% to 494 million US dollars. Nike Inc., President and chief executive officer of Nike group, Mark Parker, said that in the future, we will continue to seek to expand the direct channel of CONVERSE. 
 group's net profit in the first quarter was $780 million, an increase of 37.6% over the same period last year of $567 million, and the diluted earnings per share of $0.86 were better than analysts' average forecast of 0.78 US dollars. Last year's earnings per share were 0.63 US dollars, and gross margin increased by 120 basis points to 44.9%.