Sharing The Basic Skills Of Children'S Clothing Marketing

Domestic Children's wear The advertisement only grasped the psychology of children's curiosity, imitation and convergence. Compared with the advertisement faces of the stereotyped "happy children" in China, some successful foreign children's clothing advertisements, with their unique sales proposition and profound cultural brand, surprised us, and provided us with some valuable lessons to learn from. The role of parents in family buying decisions is not absolute. Children's market This is not the only way. Only by understanding the characteristics and consumption behaviors of children can enterprises and advertisers develop and maintain the children's market. Children of different ages have different psychological characteristics and needs, so they have to take different measures according to different people, and then take a look at the promotional skills of children's clothing with the world's clothing and shoe net.

(1) preschool children aged 0 to 5 are almost entirely dependent on their parents' decisions. When advertising children's clothing advertisements, advertisers should take their parents as the main target, and tell them that your products can make babies grow faster and healthier, so that they believe that buying your products is a right choice.

(2) 6 to 9 years old. It's a group of people who like to be popular, and also the most heavyweight TV audience. With the growth of age and the rising of consumption status, their ability to influence their parents' shopping behavior is stronger and stronger. Advertiser If we want to take advantage of this group, we must know whether they like "Radish" or "green vegetables", and build the basic framework of advertising appeal on their consumption psychology and consumer behavior needs, with their recognition and acceptance.

(3) 10 to 13 years old, a group that loves to imitate young people. At this stage, children's consumption ability is enhanced. In many cases, they not only participate in purchasing decisions, but also gradually become the main decision-makers of family buying. At this stage, children deliberately imitate the appearance and behavior of adults. If there are stars in mind, they will buy large quantities of related products and make them eager to enjoy popularity with teenagers. When planning children's clothing advertisements at this stage, we should design their styles, colors and packages according to their hobbies and understand their psychology, and communicate with them in the way they do their best.

(4) at the age of 14 - 16, this group has become the main decision-maker of the family, not only for its own consumption decisions, but also for household consumption, such as household appliances, computers and daily necessities. Mainly because they receive fast information and wide knowledge. Consumption also tends to reason, like fashion and freedom.