Lane Crawford China Flagship Store Settled In Shanghai

The famous luxury department store in October will open its largest flagship store in China so far this year, providing consumers with a luxury fashion and lifestyle terminal in Shanghai.

The flagship store in Shanghai is located in Shanghai Times Square, 99 Huaihai Middle Road, covering an area of 150000 square feet (about 14000 square meters) with a total of four floors. The flagship store will converge on more than 500. international brand It includes women's wear, beauty, jewelry, men's wear and lifestyle.

The flagship store has an investment of about four hundred million yuan. It is the eighth store in the Greater China area and the largest store by far.

"Andrew is committed to investing in the future market and creating the future of the global retail market," said Keith, President of the company.

"Global retail leadership is now coming from China and Chinese customers are at the forefront of fashion," he said. We are committed to creating the ultimate luxury fashion and lifestyle end station -- providing the most luxurious brand choices in creative and highly visualized space and providing world-class services to customers, an unprecedented scale in Shanghai.

Shanghai flagship store is co designed by Yabu and Pushelberg, an internationally renowned architectural firm. Yabu Pushelberg collaborated with Lian Ford to design four stores. The flagship store in Shanghai has adopted the modern gallery design method, enabling the whole store to have a dynamic, inspiring and changing overall environment.

Mr. Keith said that the unique product collection of Lac Crawford was picked out by 85 purchasing experts based on their personal understanding of Chinese consumers and the close relationship with global brand partners. Lian Crawford Characteristic brand Including international designer brands, such as Alexander McQueen, Givenchy, Lanvin, Saint Laurent Paris, a new generation of designer brands, such as Alexander Wang and Sacai; contemporary designers series, such as Alice & Wang; and new introduced into China.

"When we opened our first store in Beijing, we introduced the first more than 300 international brands to the Chinese market," Mr. Keith continued. In Shanghai, we will build a new level on the basis of the original and enhance innovation through upgrading the personalized service which is unprecedented in the Chinese market. "

The flagship store in Shanghai has an area of more than 20000 square feet (about 1800 square meters) of space for beauty, fashion and lifestyle personalized service areas. 65 personal image consultants and concierge staff will create unique and personalized shopping experiences for customers in these luxury and private service areas.

Act as Lane Crawford As part of the online and offline seamless business strategy, Shanghai flagship store and online Crawford online store will be fully connected to provide customers with seamless experience in store and home shopping. Customers can order goods on lconford online and then pick up or return goods at the online shopping Concierge in Shanghai flagship store. Such services are also the first in the Chinese market.

In addition, about 3000 square feet (about 278 square meters) is a special space called The Hub, which specializes in creative works. The Hub aims to support their growth and development by displaying new designers and artists in the store center.

Mr. Keith said: "we are very excited about creativity from China. We hope that we can help new talent to reach a wider audience while providing them with a platform for creation and cooperation."

Lian Crawford has bought Helen Lee, Ms Min and Chictopia three Chinese fashion designer brand women's clothing series. These brands are displayed and sold on The Hub and ladies' floor. Lian Carver's fashion director is providing guidance for the three designers on how to build the company and eventually expand to the international market.

Mr. Keith concluded: "lac Crawford has a long history in China, especially in Shanghai. Since Lian Kai Fu opened the first store in Nanjing West Road in 1872, Shanghai has become an important part of our tradition. We are excited to go back to the heart of Shanghai again.

　　 About Lian Cai Buddha

The famous luxury department store, Lane Crawford, was founded in 1850. It provides women's clothing, underwear, men's wear, footwear and accessories, jewelry, cosmetics, home and fashion life and high-end jewelry brands in the Greater China region from many international designers.

The strategic layout of Lane Crawford is five main shopping areas in Hongkong, and two shops in Beijing and Shanghai, with a total area of over 585000 square feet (about 54000 square meters). Lian Crawford will also open a new store in Chengdu in the first half of 2014. In 2011, with the development of online store, Lian Crawford became the first full channel designer retailer in Greater China.

Lian Carver's retail concept and design, creative activities and visual merchandising are second to none in the industry. Lane Crawford's innovative store environment integrates fashion, design, art and music perfectly, together with the upgrading of personalized services aimed at optimizing the customer experience.

It is under the banner of Lane Crawford Joyce group, Asia's leading fashion retailing and brand management group. The group is composed of pioneer fashion boutique Joyce, Pedder Group specializing in shoe sales, handbags and accessories, and Junsi group responsible for retail, management and distribution.

Lane Crawford Joyce group is mainly engaged in luxury department stores and boutiques, independent brand stores and e-commerce. Its designers, women's wear, men's wear, footwear and accessories, cosmetics, home and fashion life and high jewelry occupy a leading position in the industry.

Over 160 years of business experience, every company in the group has been proud of being the leader of the industry, becoming the first person in the designer and luxury market, and promoting the development of brand business with active cooperation and collaboration. At present, the Group operates more than 500 specialized shops in 50 cities in Greater China and Southeast Asia, with a total retail area of over 1000000 square feet (about 93000 square meters).