Jiaxing Aims To Enhance The Competitiveness Of Pinghu Clothing Regional Brand

< p > yesterday morning, guests from all over the country attending the 2013 China Pinghu a target= "_blank" href= "http://www.91se91.com/" > clothing /a Expo were delighted to visit the exhibition hall of the A area of China Fashion City and the outfield of C area: all kinds of clothes were dazzling, various styles led the fashion, and all kinds of styles were unique and charming.

The head of the China clothing association praised: "design leads fashion, creativity enhances charm", and Pinghu has a bright future.

< /p >

< p > "the world's 100 pieces of clothing, Pinghu has one."

< a href= "http://www.91se91.com/news/index_c.asp > > Pinghu clothing < /a > although it occupies a place in the domestic and foreign markets, it is slightly more coquettish in brand building and product design. Some garment enterprises earn processing fees by OEM, and it is difficult to grow and expand when the external demand is tight.

It is precisely to see the "soft rib" of the clothing industry. The local government has taken the initiative to build a public platform to promote the pformation and upgrading of the garment industry.

< /p >

< p > last year, the city commissioned the clothing Institute of Zhejiang Sci-Tech University to compile the implementation plan for the pformation and upgrading of garment industry in Pinghu (2012 - 2020), and solemnly put forward the implementation of "product brand, enterprise brand and market brand" project, starting the regional brand of "Pinghu clothing", striving to improve the share and competitiveness in the domestic and foreign market.

< /p >

< p > "not only to consolidate manufacturing advantages, but also to create brand reputation."

Zhu Linsen, mayor of Pinghu, said that the city will give priority to the "three centers" of garment production gathering centers, brand incubation centers and trade and service centers through the priority, pforming from labor-intensive to technology intensive, pforming from low-grade products to middle and top grade products, pforming from outer Yan Kuozhang to connotative development, and enhancing the core competitiveness and brand influence of the garment industry.

By 2020, the total output value of clothing industry will reach 35 billion yuan.

< /p >

< p > no design, no personality, no personality, no competitiveness.

This has become the consensus of Pinghu policy makers.

In July this year, the city decided to organize a fashion design competition with the theme of "type and movement". It introduced a group of famous a target= "_blank" href= "http://www.91se91.com/" > designer "/a" to "dream" in Pinghu. Invited a group of world-renowned designers to exchange and cooperate with Pinghu, gather cultural and creative elements, grasp the fashion trend, and enhance the design ability and brand culture connotation of garment enterprises.

< /p >

< p > late September 25th, the jury was composed of the famous a target= "_blank" href= "http://www.91se91.com/" > the fashion designer /a and the famous brand managers in the country. The professional evaluation was made for the preliminaries, the semi-finals and the finals. The Li Yang from Zhejiang Sci-Tech University won the gold medal with her majestic and creative design, Jane ink, and 5 others won silver and bronze medals.

< /p >

< p > in fact, when some garment enterprises are keen on OEM processing, a group of garment enterprises consciously stood on both ends of the "smile curve".

A group of < a href= "http://www.91se91.com/news/ > > /a > such as Yi Si Jia, Yi Ai Fu, Ni Lai Ya and so on, not only set up the design center, but also built up an independent brand, in addition to pulling the output value all the way, it also greatly enhanced the popularity and reputation of Pinghu clothing.

< /p >

< p > it is through differentiated competition strategy that it meets consumers' demand for continuous segmentation and promotes the steady and steady development of the garment industry.

According to the relevant person in charge of the Pinghu Municipal Bureau of economic and Trade Bureau, from 1 to August this year, the total output value of the 153 clothing enterprises in the city reached 9 billion 433 million yuan, up 11.7% from the same period last year, and realized profits and taxes 469 million yuan, an increase of 27.8% over the same period last year, and realized a profit of 177 million yuan, an increase of 61.9% over the same period last year.

< /p >

< p > aim at individualized demand, design and lead the trend brand products and seek differentiated development strategy, so as to fully enhance the core competitiveness of "a href=" http://www.91se91.com/ "garment industry < /a".

Weng Jianrong, Secretary of the Pinghu municipal Party committee, said that in the future, more clothing design competitions will be launched to stimulate the innovative consciousness of clothing enterprises, from selling goods and buying designs to creating brands and designing independently, and strive to start the regional brand of "Pinghu clothing".

< /p >