Children's Shoes Enterprises "Joint Ventures" Encountered Difficulties In Development

< p > at this stage, most of the children are less than a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > enterprises are still implementing the total generation channel mode, and some enterprises have begun to try to pool and direct operation.

At the order meeting two years ago, in order to change the agent system of traditional extensive operation, many local children's shoes enterprises resorted to the "joint operation" weapon. However, after more than two years of trial, many local shoe enterprises found that the joint venture which they had hoped for in the past had encountered various difficulties in the actual operation process.

Helpless, the local children's shoes began to reflect on the joint camp, hoping to adjust it to adapt to the industry, and the small joint venture is the product of this adjustment.

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< p > from consortium to small joint venture, the exploration of local a href= "http://www.91se91.com/news/index_c.asp" > children's shoes enterprise < /a > is continuing, and the price paid is not small at the same time.

We will wait and see how to find a suitable model.

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< p > < strong > "big joint venture" encountered problems: < /strong > /p >

Not long ago, the brand of A children's shoes closed its last affiliate branch, which marks the end of the two year joint mode of the P brand.

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< p > "we will not consider becoming a joint venture company again!" A brand is responsible for the kiss of the population. The frustration behind this resolutely reflects some of the crux of the ideal joint venture.

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< p > the market has proved that the development of regional market channels has not gone beyond the imagination, and even the regional market has not done well after the A brand Corporation and the provincial Generation Co operation of the joint venture branch.

On the contrary, inventory management and capital operation have been challenged to a greater degree in joint ventures.

Instead of doing so, we might as well take it back and do it again.

As for the agent system or the direct branch company, the head of the company is still considering it.

However, it is certain that the joint venture mode will no longer be adopted because joint venture is a worthless investment.

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< p > this is the result that A brand failed to think of when it launched a joint venture mode two years ago.

Two years ago, in order to achieve the goal of low-cost rapid expansion of channels, many children's shoes brand chose joint venture to see from the paper the mode of combining the advantages of the parent company and the agent company.

However, the experience of two years has made people laugh and cry.

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< p > "in Jinjiang, most of the children's shoes brand affiliates use 51%: 49% holding mode, and the head office is the largest.

For production oriented brand children's shoes enterprises, after the production cost is recorded in the joint venture, the continuous investment of the head office is far more than that of the agents. This means that the money of the head office keeps coming out, and the accounts receivable of the branch company is more and more.

The head of A company added that over time, in the process of operation affiliate branch, they found that the gap between the input and output of the company and the agent was bigger and bigger, and the distribution of the benefit results became more and more unreasonable. Eventually, more and more risks were pferred to the head office. The head office could only ensure the safety of the overall channel operation of the brand by ending such a high-risk channel mode.

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< p > and in the view of the industry, the reason why the joint venture mode is so short is not the problem of the mode itself. At present, many affiliates of the a href= "http://www.91se91.com/news/" children shoes brand "/a" are forced to come out.

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< p > "some agents owe a lot of debts. In this case, the head office believes that since agents spend money on the company, it is better to adopt a cooperative mode of cooperation, agents are responsible for management, and companies provide goods for them to jointly promote the development of regional markets.

This is not a small difference from a true sense of joint venture. "

Industry sources.

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< p > the real sense of joint venture is often based on the premise that both sides are active, the company and the provincial generation joint venture, we want to integrate their respective advantages and establish a relatively independent sales organization in the distributor's place to operate the regional market.

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< p > thus, the agent brings out the store resources, business experience and public relations resources owned by the business circle, and the brand manufacturers have products and management resources to integrate the complementary mode of the joint venture.

However, how can we really achieve the goal of complementary development of resources with a passive joint venture? < /p >

< p > in the eyes of more industry peers, even if there is no problem at the executive level, the joint venture is still an ideal mode for < a href= "http://www.91se91.com/" > children's shoes industry < /a >, and will encounter various difficulties in the actual operation process.

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< p > "take a matter of dumping stock. During the clearance season, the head office decided to clean up the stock of a joint market at a price of 75% off, and met with a strong objection from the agents.

The agent thinks that such a loss and sale directly damages his vested interests. When he originally acted as an agent, he could not sell these stocks. He would return to the head office in the coming year.

In fact, in the specific operation of the branch, the details of management and execution vary from day to day, and sooner or later, it will erupt sooner or later.

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< p > < strong > small consortium is more refined < /strong > < /p >.

< p > ideal mode of joint operation is basically impossible to achieve. Is there a channel mode that can expand the regional market as well as the intensive management terminal, especially in the market competition with low sales and declining profits?

In this year's order meeting, many children's shoes enterprises have turned their sights on "small joint ventures".

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< p > the so-called small joint venture, from the literal explanation, is that the scope of the joint venture has been narrowed. In the past, it was combined with the total generation and the provincial generation to develop the market. Now, many brand enterprises have begun to choose joint regional agents, mainly based on regional franchises, to implement full hosting joint ventures in key areas, or directly join the franchisee < a href= "http://www.91se91.com/" > joint venture shop < /a >, so single shop franchising can also be regarded as a small joint venture mode.

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