Minnan Private Shoe And Clothing Enterprises "Win" In Olympic Games

2008 the Beijing Olympic Games will bring business opportunities to Jinjiang, Shishi, Quanzhou, Xiamen and other private enterprises in Southern Fujian, especially the sports industry.

The Beijing Olympic Games became a feast for the manufacturers of private shoes and clothing in Southern Fujian.

With the successful hosting of the Beijing Olympic Games, young Chinese sports apparel brands have also attracted wide attention.

There are many kinds of clothing and sports shoes from Jinjiang, Shishi, Quanzhou and Xiamen.

"We signed a 4 year contract with the national swimming team. We have the right to choose the best swimmers to become our spokesmen."

The executives of Shishi, a clothing company, were very happy when they talked about the good achievements made by the Chinese swimming team in this Olympic Games.

"The 4 year contract with the national swimming team, across the 2008 Beijing Olympic Games, 2010 Guangzhou Asian Games and 2012 London Olympic Games, will be adjusted in the future marketing strategy."

The other arrangement for a Xiamen apparel company to sponsor the Chinese table tennis team to Beijing is to "communicate with the national table tennis team further after the match."

The Olympic Games are the most expensive comprehensive sponsorship projects in the world. The "entry fee" is as high as RMB 440 million yuan, which is only a "ticket". After the "entry", the marketing cost of the enterprise is even greater.

Jinjiang, Shishi and Quanzhou, Xiamen and most other South Fujian footwear enterprises chose the curve Olympic strategy.

Now, because of the development needs, most of the private shoe and clothing manufacturers in Southern Fujian have set up headquarters and settlement centers in Xiamen, and have built the production base in Quanzhou, where the industrial chain is complete.

During the Olympic Games, the bosses of shoes and clothing enterprises such as Jinjiang and Shishi were neither in Xiamen nor in Quanzhou, all of them crowded into Beijing.

Besides the first time to grasp the achievements of the sponsoring sports teams, these business owners still have two things to do, look for athletes and identify sports teams.

According to relevant information, 5 of the 12 best performing enterprises in the Olympic performance index are "non Olympic sponsors", of whom 4 come from Quanzhou.

The torch of Beijing Olympic Games ignited the Olympic flame of domestic sports marketing.

In addition to aiming at achievements and potential athletes and sports teams, the owners of Minnan shoes and clothing enterprises also focused their attention on sports resources.

According to the introduction, a shoe enterprise brand in Jinjiang has taken the lead and signed up to become the sole partner and designated sponsor of the sports equipment of the Eleventh National Games to be held in Ji'nan, Shandong in October 2009.

Industry analysts believe that after nearly 20 years of development, sports brands in Quanzhou and Xiamen are no longer relying on single star endorsement to promote, but now more rational, scientific and reasonable three-dimensional marketing mode for comprehensive promotion, and has become mature.