Huzhou Silk Shows Its Outstanding Appearance To The World.

< p > the Silk Road Group in Yongchang silk garden in Huzhou, Zhejiang is flying and dancing with firecrackers. Ling Lanfang, chairman of the Silk Road Group, announced that the Silk Road Group's pformation and upgrading project has laid a solid foundation for the silk center.

This is a trading center and a multinational e-commerce center serving the international trade of silk.

The silk of Huzhou, China, once again showed its outstanding appearance to the world 160 years later.

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In the first p of World Expo in 1851, Hu silk was awarded a gold medal. It was a proud event in the development of Chinese national industry in modern times.

As an important symbol of economy and culture, silk is also one of the few dominant industries that China can dominate the international market after joining the WTO.

However, many changes, such as the rise in resource prices and the weakening of foreign purchasing power, have taken on the silk industry with the reputation of "the land of fish and rice and the silk house" in Huzhou, but it has been depressing in recent years.

In the face of almost sudden "steep demand", the value chain upgrading project initiated and promoted by Ling Lanfang, chairman of silk group, is going against the trend.

With the economic data showing better, Huzhou's silk industry has attracted more attention.

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During the period of Jiangsu international < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" festival, which was not long ago, P, the Yongchang silk factory of the Silk Road group displayed a remarkable inter provincial display.

Jiangsu province < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > Industrial Association President Xie Ming, President of clothing association Yu Bing, Datang technology chairman Tang Ligang came to Yongchang silk booth to visit, to supply and demand sides to pull together and seek strategic cooperation.

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"P" the whole industry is in a low turbulence, but Ling Lanfang sees this as a good opportunity for resource integration and enterprise upgrading.

He said to the young executives of the group: "you should not just stare at the profits in front of you. What you really want to think about and operate is to raise the value of the enterprise and brand in the next 10 years, so that the national silk industry will be put on the top end in your hands."

Along with the Yongchang silk fabric's top priority and innovation, with the Silk Road Group "Huan Sha" Silk home textile high-end brand in Shanghai, Beijing, Hangzhou, Nanjing and other first tier cities more than 30 high-end shopping malls gradually landing, Ling Lanfang led the Silk Road group value chain value rise path also surfaced.

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< p > the Silk Road group started business in 2002, and a group of laid-off workers bought their own bankrupt businesses.

Thousands of reformed laid-off workers have been condensed into a strong entrepreneurial group. Ling Lanfang is also one of the laid-off workers, but his heart of silk has made him a leader in entrepreneurship.

In 2008, the Silk Road group began to pform under the sudden attack of the US financial crisis. Determined to bid farewell to OEM and open its own ODM, it put forward the slogan of "pformation and upgrading of wind and rain, breaking the difficulty of innovating the speed of life and death" and upgrading to the two sides of the value chain.

In the three industrial chains of raw silk, fabrics and home textiles, they must be highly sophisticated: raw silk for taste, fabric for quality, home textiles as brand.

Front road promotion, intermediate breakthrough, terminal leading.

In the western region of Guangxi and Sichuan, 3 pre production bases have been built, and two R & D and brand centers have been built in Huzhou Hangzhou.

They set the Zhejiang silk two factory as a brand technology center, developing Guangxi and Sichuan as reeling and silk production centers, and actively adapting to the strategic adjustment and pfer of the whole silk, reproducing the best raw silk with the best raw materials, weaving the best silk and making the best home textiles.

Constantly introducing private brand end products, and at the same time, we will seize the opportunity to promote the construction of modern service system in the silk industry. It has become a two wheel driven production and service large brand enterprise in the advanced manufacturing and modern service industries. It has become one of the leading brand enterprises in China's silk industry with the largest manufacturing scale, the most advanced equipment, the most rational layout of industrial bases and the most complete industrial chain.

The quality of raw silk and silk fabrics is among the best.

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< p > 2009, the Silk Road Group merged with Zhejiang University's easy spinning company and stood on the high end of China jacquard technology and digital brocade technology. With advanced digital jacquard technology, it realized the differential competition of terminal products and began to gain pricing power.

The company, which owns more than 30 silk patents, has also provided the silk brocade picture of Fuchun mountain to World Expo, Shanghai. It has been permanently collected by the China Pavilion, and the silk publication has become a national ceremony.

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< p > the large-scale technical pformation of the Silk Road group started in Yongchang.

Yongchang silk was founded in 1919, after hundreds of years of wind and rain, coupled with ten years of entrepreneurial freshmen, it has become the modern silk fabric base in the silk industry, which integrates advanced manufacturing equipment, advanced technology and R & D strength.

In the past 5 years, Yongchang has gradually introduced the most advanced equipment and technology in the world to eliminate shuttle looms. In Ling Lanfang's words, it is necessary to make technical improvements when dropping trousers.

Today, nearly 70 thousand square meters of silk industrial park, grass and sound.

From spinning to weaving, from proofing to mass production, from weaving to jacquard, we have developed a complete R & D and production system for home textiles, silk fabrics and digital brocade art products. It has produced over 300 million kinds of high-grade silk fabrics and 300 thousand digital brocade products annually, and Yongchang products have once again stood on the innovative highland of today's silk.

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< p > earlier this year, a group of young designers of Yongchang silk gathered along the Hexi corridor to learn from the history and culture.

Through constantly introducing the world's leading R & D equipment, actively studying innovative processes and actively adopting new fiber combinations, Yongchang now has more than 1000 new silk fabrics with both quality and technical content each year, which has been well received and praised by the market.

The products not only exported to Italy, France, Japan and other countries and regions, but also became the high-quality fabric suppliers of the domestic high-end fashion custom brand, the middle and high-end clothing < a target= "_blank" href= "http://www.91se91.com/" > the clothing "/a" brand and the famous home textile brand.

The "Mount Lu yarn", renowned at home and abroad, was once the fist product of Yongchang, and the leaders of the country gave high comments.

The combination of advanced R & D and production equipment and CAD design software from Italy, France, Germany and Switzerland not only greatly improves the pace of product development, but also fully expands the adaptability of product changes, from light to thick, from delicate to rough, from white to dyed, from plain to jacquard, and a series of silk fabrics which are rich in variability, functionality, texture effects and uses have been continuously developed.

Today, the white woven fabric proofing is not more than 3 days, the yarn dyed fabric proofing is not more than 7 days, jacquard fabric proofing 10~15 days, basically meet the market demand for rapid response.

Nowadays, in the process of restoring traditional classic products, modern enterprises have combined with modern weaving technology to make bold attempts. A series of innovative varieties of traditional categories have been developed one after another, which makes enterprises and customers happy.

They set up the brand name of "Hu Shang" brand, which is based on the traditional "Hu Shang" brand, located in the high-end fashion, and popularized the "Silk Road Flower Rain" terminal brand combination which popularized the online shopping strategy. The 3 brands of different styles accurately positioned the target consumers at different levels at home and abroad.

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P > vertical integration of industrial resources advantage is forming the advantage of value chain.

Relying on the advantages of the group industry chain, Yongchang silk has been forging ahead in the high-end silk garment fabrics, the wide silk home textile fabrics and the silk brocade artworks.

Yongchang silk has always been a success in traditional silk, such as crepe de Chine, double crepe, crepe satin, elastic satin, twill and so on.

Today, we have been striving for and making bold innovations in interwoven products, dyed fabrics, jacquard products, cut flowers and crepe products. It has been fully cooperated and developed with many "a target=" _blank "href=" http://www.91se91.com/ "brand clothing" /a "and brand home textile enterprises at home and abroad, forming a new series of new silk style products, which are highly praised by customers. It also vividly illustrates the Silk Road Group's strategic development direction of" technology silk "," brand silk "and" cultural silk ".

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