Home >

Traditional Retail Department Store: Die To Be The Heart Of The Electricity Supplier.

2013/10/15 14:49:00 29

??? 日本語 Fran?ais English 中文

Department Store Electricity Supplier Tmall

.
< center > < img alt= "" src= "http://pic.chinasspp.com/News/pic/2013101584554397.jpg" width= "200" height= "200" / "< /center >
 .
The title of P is definitely not to curry favor with others. Of course, it does not mean to break its course. After all, I am still training and consulting the traditional retail industry. I just want to give a lot of heroic words to embrace the electricity supplier, embrace the Internet and even embrace the traditional retailers of mobile Internet. 
 why should the traditional department store Die "a href=" http://news.sjfzxm.com/news/list.aspx "Classid=101112107105", "the heart of the electricity supplier /a"? 
 four great predicament 
 first, the strategy of electric business can not be determined. What is the purpose of making an electronic business? What do we want to achieve? 
No P department can clearly answer these strategic questions. In the final analysis, there is no strategy or no strategy at all. No one will know what will ultimately happen to electric business enterprises. 
"P > their reference is nothing more than Taobao, but when department stores compare themselves with Taobao, they are even more confused: 
 you say you know more about the department store and find that it pays well; 
 you say you know business better and find that it has expanded to financial credit; 
 you say you know more about consumers, and find that they are making big data to do accurate marketing, selling competitive advertising sites earn about 20000000000 Yuan a year; 
 you know it doesn't seem to know better than you, but you know better than you know. 
 under such circumstances, department stores do not know and fail to formulate their own electricity supplier strategy. 
 Second, becoming the second Tmall, no drama! 
Less than P > Tmall has become the boss of online virtual commercial real estate. Due to the Matthew effect of the Internet, there will be no more than second Tmall. In terms of business mode, it has broken the dream of the department store to become an online virtual commercial real estate. 
 > from Xidan shopping mall to slightly improved a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107107" > Yintai net < /a >, all have changed the business mode of their commercial real estate, and developed e-commerce by building their own warehouse. 
 although the continuous improvement of the proportion of self run has become a consensus for the future development of the whole department store industry, the development of self employment is extremely slow without the scale. The electricity supplier seems to bring a ray of hope. Unfortunately, the Jingdong and Dangdang people will break their own path. Whether it is talent or self mining process, system, system, the department store industry in the field of electricity business can not be triggered. 
 Third, no flow, lonely empty bed. 
 network access traffic is different from offline location acquisition traffic. Therefore, the traditional department stores enter the electricity supplier. First of all, there is no way to get the flow from the traffic and the PK of an electric business enterprise who is born to rush online. After all, the two giants of electric business have already established their status, and the cost of Internet media has increased ten times over the past few years. The electricity giant's own traffic has stabilized. Taobao and Tmall have begun to make money through traffic realisation. Jingdong has also launched the POP platform for traffic realisation. 
 secondly, the electric giant began to make the advertisement offline, to get more traffic and spanform more people to the electronic business platform. The department store not only has too low capacity to compete for online traffic but also costs too much. It also watches the offline traffic being jointly spanformed and grabbed by the e-commerce platform and the brand operators in the e-commerce platform. 
 Fourth, online platform operation capacity is insufficient, resulting in users can not precipitate. 
 facing the building of a good electronic business platform, the department store industry simply does not know what to operate and how to operate. Plus the lack of technical capability and operational talents (see the column "the traditional retail business that despises technology is the death of the electricity supplier"), the system and the corporate culture can not meet the rapid change and dynamic development of the electricity supplier, making the platform operation start online and finally online, and do not know how to constantly precipitate customers from a simple e-commerce website through operational planning, matching technology and sales scale. 
 despair is diffuse. 
 so, do you know why there are not many successful cases in the traditional department store industry? Why? Even the best Yintai network can only wander around 2000~4000 single / daily, not to mention the daily sales of other department stores that are close to 1 hundred million but only a dozen or more. 
 whether it is internal or external of the department store, the whole department store has almost completely lost its confidence in the electric business. Brand businesses are forced to have a physical store in the department store, so they must toss with the Department of electricity in the department store, but they are already in the electricity business. 
 in Tmall, < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107108" > Jingdong < /a > and even the development of electric business with 3C chain development as the main business. Suning.com department store brands get healthy business growth, all of which make a vicious circle. 
 perhaps for the retail brands of more than 50, more than 30 and more than 20 years old, facing up to the age of ten years of business platform and Internet talents, it is time to accept the fate of the arrangements, return to the line, take care of the dust of the counters, paint the dim floors, plan the design of the moving line and the composition of the businessmen carefully, and then wait for people to be bored with their homes at home, hope for healthy aerobic activities, recreate the "shopping tide", or wait for the brands to regain brand confidence and promote the same price after the injury of the electricity price war, or wait to move the entities under the Internet link line to pull the consumers back to the department stores. 
 perhaps, we should reconsider the choice, whether it has really been necessary to give significant business to the electricity supplier business. Is it really necessary to carry out the business in the present way, or to die as the heart of the electricity supplier? To go with the trend and join hands with BAT (Baidu, Ali, Tencent) and the Internet and mobile Internet three giants, and Jingdong, Dangdang and even cross-border a href= "http://news.sjfzxm.com/news/" > suning.com < /a > New MiKi. There is no shortage of thousands of stores under the Internet. Do not take the top ten electricity suppliers in the United States, 9 of them are physical shops to deceive themselves, and be a supporting role in a new economy.