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New Jack] Technological Innovation For Sewing Of Small And Medium Garment Enterprises
Less than p ago, the new Jack sewing machine Limited by Share Ltd opened two conferences: the global distributor conference and the overseas strategic dealer conference. Its globalization development strategy is always the same. < /p >
< p > another development strategy has quietly changed: abandon the high-end a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the target customer of the enterprise, instead of serving the small and medium-sized garment enterprises. This is particularly intriguing in the market of the sophisticated sewing equipment. < /p >
< p > just like the summer 4 years ago, when the new Jack announced the acquisition of Germany's famous cutting enterprise Bullmer (horse racing) and Topcut (Tujia), the industry was surprised. At that time, the international financial crisis remained unsettled and the sewing equipment industry was at a low level. What is the new Jack's intention to do? < /p >
< p > "others turn left, I turn right, and oppose their ways and deeds." Recently, in an interview with reporters, the new Jack general manager Guo Weixing's smile is slightly mysterious. For those two cross-border mergers and acquisitions, Guo explained that "reverse market bottom", and for the change of target customers, Guo explained that there were only a few words: "differentiated development". < /p >
In August 12th, new Jack launched the construction project of "science and Technology Industrial Park with 600 thousand intelligent energy saving industrial sewing machines", which formally entered the market of small and medium-sized garment enterprises, and once again ran counter to all the other companies who are committed to opening up the market of high-end garment enterprises. P < /p >
< p > new concept: from competition among enterprises to competition among value chains < /p >
< p > New Jack company is a subsidiary of Jack holding group. As early as a few years ago, new Jack put forward the idea of "industrial chain competition" and implemented the strategic alliance plan. A complete industrial chain thus formed: supplier - New Jack - distributor - user. This industry chain is also the value chain of new Jack. Guo Weixing said: "the competition among enterprises is actually the competition of value chains led by enterprises." In the upstream and downstream links, new Jack is at the core position, and will be sold and sold according to the new Jack's market strategy. < /p >
< p > after years of running in, new Jack selected a number of excellent enterprises as strategic suppliers and strategic distributors to maintain long-term and close cooperation. < /p >
< p > innovation must be directed at market innovation, and suppliers and distributors from all over the world will become the new "antennae" of new Jack. Through them, new Jack will constantly adjust the direction of innovation. < /p >
Not only that, P Jack has a rotating general manager system, that is, the director of each department turns to be a general manager every month to enhance overall awareness and service awareness. There is also an executive market supervision system. A dozen executives will visit the market every quarter to investigate their respective market operations. "We have executives in charge of marketing, but other executives also have a market in charge. Only one goal is to keep every cell in the enterprise close to the market. " Guo Weixing said. < /p >
< p > the business community has a fixed rule: small businesses are highly sensitive to < a href= "http://www.91se91.com/news/index_s.asp" > market < /a >, and big business ships are hard to turn around. In this regard, Guo Weixing's analysis is that small businesses are small and every employee of the enterprise faces the market. Because large enterprises are large, many people inside do not directly contact the market, and a long time will reduce market awareness. Novojk's move was intended to break the ironding rule. "For example, our human resources department, because they understand the market, will recruit talents to adapt to the development of the enterprise." Guo Weixing said. < /p >
< p > R & D: if you do not jeopardize the survival and development of enterprises, you will be bold enough to try and make mistakes. < /p >
< p > from suppliers of high-end garment enterprises to small and medium-sized garment enterprises, the fact that new Jack recognized is that the global economic downturn has led to a sharp shrinkage of the high-end clothing market. In this case, small and medium-sized garment enterprises are constantly expanding, and new Jack is the most competitive in this field. < /p >
< p > the path of differentiated development is bound to take on more innovation risks while gaining greater opportunities for development. < /p >
< p > New Jack carries out large-scale innovation. The bottom line is not to endanger the survival and development of enterprises. "Low cost trial and error" came out. < /p >
< p > "a misunderstanding is that your products are applicable to small and medium-sized garment enterprises, so your products are less skilled and poor in quality. In fact, it is right for my product to go to the low end, but low-end products do not mean less technology and poor quality. Jack, director of the new bag sewing team, said Xu Yongming. The implication is that the low-end product is another competitive dish compared to the high-end product. If you want to win in the low-end market, you also need similar quality and technology advantages. < /p >
In the period of < p >, Jack made many mistakes. For example, the sewing unit has many sewing production processes, which can reduce the installation and commissioning process of garment manufacturers, but it does not match the development status of small and medium-sized garment enterprises. < /p >
Less than P, most of the innovations that were closely linked to the market were successful. Along with the highly efficient, energy saving and environmental protection research and development direction, new Jack has developed oil free, servo direct drive, optical mechanical and electrical integration, intelligent and other products, with more than 500 invention patents, of which the invention patents this year have exceeded the total sum of previous years. < /p >
The construction project of "science and Technology Industrial Park with 600 thousand intelligent energy saving industrial sewing machines" launched at P months ago marks the new Jack's production base in Taizhou Jiaojiang and Zhejiang coastal industrial park. Relying on Hangzhou Central Research Institute and German research and development center, the development mode of Gou Jianyan hair driven enterprise is on the track of rapid development. < /p >
< p > new service: remote on-site integration, targeting fast service 100% < /p >
< p > New Jack has many interesting equipment names, such as "Zhang Wanting inverted feeding axle sleeve", "You Yan Xi Lai Lin Xiaolin air pressure automatic oil feeder", "Wang Jiming whole machine Kanban" and so on, this stems from "who invented who naming" system. < /p >
< p > there are many ways to motivate employees. Jack, chairman of the holding group, said: "cultural water filling system is empty", which means that there will be loopholes in the good system, which needs to be filled with culture. < /p >
< p > Guo Weixing has played the role of this sentence: "the system stipulates the bottom line of human beings, and culture calls for the upper limit of human beings". He said, "many people do not understand our daily flag raising and factory flag, and some people learn from it, but they can not persist. Only we persist. Now and then, one day, when we did not lift the flag or factory flag, the employees were not used to it. They asked everywhere: "why don't they go up today? This shows that the system has risen to culture." < /p >
< p > a series of systems internalize the "enthusiasm and preciseness" into the inherent qualities of the new Jack employees, and create a new service for the new Jack. < /p >
< p > New Jack positioned the brand as "providing fast and satisfactory service to customers (fast service 100%)", taking "fast service 100%" as the highest strategy of the company, and making fast service become competitive. < /p >
< p > according to the introduction, new Jack has set up a call center to answer customers' calls, answer questions and solve puzzles, and provide remote guidance. Behind them, there is a knowledge base group that helps call centers to answer questions they can not solve. If we still can't solve it, we will send the after-sale service detachment to the scene. < /p >
< p > fast service requires fast after-sale and quick installation. "After customers get their hands, no need for tedious installation, plug and play, improve efficiency, reduce costs, meet the needs of small and medium-sized garment enterprises." Xu Yongming said. < /p >
< p > 768E is a new computer sewing machine newly developed by new Jack this year. It realizes automatic discharge, sewing, sewing and cutting. The whole process is completed automatically. "No need to pedal or cut the thread, people just take a target=" _blank "href=" http://www.91se91.com/ "> cloth < /a >. The 768E is now in trial sale stage and will soon enter mass production. < /p >
< p > another development strategy has quietly changed: abandon the high-end a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the target customer of the enterprise, instead of serving the small and medium-sized garment enterprises. This is particularly intriguing in the market of the sophisticated sewing equipment. < /p >
< p > just like the summer 4 years ago, when the new Jack announced the acquisition of Germany's famous cutting enterprise Bullmer (horse racing) and Topcut (Tujia), the industry was surprised. At that time, the international financial crisis remained unsettled and the sewing equipment industry was at a low level. What is the new Jack's intention to do? < /p >
< p > "others turn left, I turn right, and oppose their ways and deeds." Recently, in an interview with reporters, the new Jack general manager Guo Weixing's smile is slightly mysterious. For those two cross-border mergers and acquisitions, Guo explained that "reverse market bottom", and for the change of target customers, Guo explained that there were only a few words: "differentiated development". < /p >
In August 12th, new Jack launched the construction project of "science and Technology Industrial Park with 600 thousand intelligent energy saving industrial sewing machines", which formally entered the market of small and medium-sized garment enterprises, and once again ran counter to all the other companies who are committed to opening up the market of high-end garment enterprises. P < /p >
< p > new concept: from competition among enterprises to competition among value chains < /p >
< p > New Jack company is a subsidiary of Jack holding group. As early as a few years ago, new Jack put forward the idea of "industrial chain competition" and implemented the strategic alliance plan. A complete industrial chain thus formed: supplier - New Jack - distributor - user. This industry chain is also the value chain of new Jack. Guo Weixing said: "the competition among enterprises is actually the competition of value chains led by enterprises." In the upstream and downstream links, new Jack is at the core position, and will be sold and sold according to the new Jack's market strategy. < /p >
< p > after years of running in, new Jack selected a number of excellent enterprises as strategic suppliers and strategic distributors to maintain long-term and close cooperation. < /p >
< p > innovation must be directed at market innovation, and suppliers and distributors from all over the world will become the new "antennae" of new Jack. Through them, new Jack will constantly adjust the direction of innovation. < /p >
Not only that, P Jack has a rotating general manager system, that is, the director of each department turns to be a general manager every month to enhance overall awareness and service awareness. There is also an executive market supervision system. A dozen executives will visit the market every quarter to investigate their respective market operations. "We have executives in charge of marketing, but other executives also have a market in charge. Only one goal is to keep every cell in the enterprise close to the market. " Guo Weixing said. < /p >
< p > the business community has a fixed rule: small businesses are highly sensitive to < a href= "http://www.91se91.com/news/index_s.asp" > market < /a >, and big business ships are hard to turn around. In this regard, Guo Weixing's analysis is that small businesses are small and every employee of the enterprise faces the market. Because large enterprises are large, many people inside do not directly contact the market, and a long time will reduce market awareness. Novojk's move was intended to break the ironding rule. "For example, our human resources department, because they understand the market, will recruit talents to adapt to the development of the enterprise." Guo Weixing said. < /p >
< p > R & D: if you do not jeopardize the survival and development of enterprises, you will be bold enough to try and make mistakes. < /p >
< p > from suppliers of high-end garment enterprises to small and medium-sized garment enterprises, the fact that new Jack recognized is that the global economic downturn has led to a sharp shrinkage of the high-end clothing market. In this case, small and medium-sized garment enterprises are constantly expanding, and new Jack is the most competitive in this field. < /p >
< p > the path of differentiated development is bound to take on more innovation risks while gaining greater opportunities for development. < /p >
< p > New Jack carries out large-scale innovation. The bottom line is not to endanger the survival and development of enterprises. "Low cost trial and error" came out. < /p >
< p > "a misunderstanding is that your products are applicable to small and medium-sized garment enterprises, so your products are less skilled and poor in quality. In fact, it is right for my product to go to the low end, but low-end products do not mean less technology and poor quality. Jack, director of the new bag sewing team, said Xu Yongming. The implication is that the low-end product is another competitive dish compared to the high-end product. If you want to win in the low-end market, you also need similar quality and technology advantages. < /p >
In the period of < p >, Jack made many mistakes. For example, the sewing unit has many sewing production processes, which can reduce the installation and commissioning process of garment manufacturers, but it does not match the development status of small and medium-sized garment enterprises. < /p >
Less than P, most of the innovations that were closely linked to the market were successful. Along with the highly efficient, energy saving and environmental protection research and development direction, new Jack has developed oil free, servo direct drive, optical mechanical and electrical integration, intelligent and other products, with more than 500 invention patents, of which the invention patents this year have exceeded the total sum of previous years. < /p >
The construction project of "science and Technology Industrial Park with 600 thousand intelligent energy saving industrial sewing machines" launched at P months ago marks the new Jack's production base in Taizhou Jiaojiang and Zhejiang coastal industrial park. Relying on Hangzhou Central Research Institute and German research and development center, the development mode of Gou Jianyan hair driven enterprise is on the track of rapid development. < /p >
< p > new service: remote on-site integration, targeting fast service 100% < /p >
< p > New Jack has many interesting equipment names, such as "Zhang Wanting inverted feeding axle sleeve", "You Yan Xi Lai Lin Xiaolin air pressure automatic oil feeder", "Wang Jiming whole machine Kanban" and so on, this stems from "who invented who naming" system. < /p >
< p > there are many ways to motivate employees. Jack, chairman of the holding group, said: "cultural water filling system is empty", which means that there will be loopholes in the good system, which needs to be filled with culture. < /p >
< p > Guo Weixing has played the role of this sentence: "the system stipulates the bottom line of human beings, and culture calls for the upper limit of human beings". He said, "many people do not understand our daily flag raising and factory flag, and some people learn from it, but they can not persist. Only we persist. Now and then, one day, when we did not lift the flag or factory flag, the employees were not used to it. They asked everywhere: "why don't they go up today? This shows that the system has risen to culture." < /p >
< p > a series of systems internalize the "enthusiasm and preciseness" into the inherent qualities of the new Jack employees, and create a new service for the new Jack. < /p >
< p > New Jack positioned the brand as "providing fast and satisfactory service to customers (fast service 100%)", taking "fast service 100%" as the highest strategy of the company, and making fast service become competitive. < /p >
< p > according to the introduction, new Jack has set up a call center to answer customers' calls, answer questions and solve puzzles, and provide remote guidance. Behind them, there is a knowledge base group that helps call centers to answer questions they can not solve. If we still can't solve it, we will send the after-sale service detachment to the scene. < /p >
< p > fast service requires fast after-sale and quick installation. "After customers get their hands, no need for tedious installation, plug and play, improve efficiency, reduce costs, meet the needs of small and medium-sized garment enterprises." Xu Yongming said. < /p >
< p > 768E is a new computer sewing machine newly developed by new Jack this year. It realizes automatic discharge, sewing, sewing and cutting. The whole process is completed automatically. "No need to pedal or cut the thread, people just take a target=" _blank "href=" http://www.91se91.com/ "> cloth < /a >. The 768E is now in trial sale stage and will soon enter mass production. < /p >
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2013/10/16 10:20:00
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